•Led the development of brand identity and strategy for multiple clients across various industries•Collaborated with cross-functional teams including designers, developers, copywriters, and project managers to deliver high-quality brand identities that meet client needs and objectives. Managed design resources and ensured project milestones were met within budget and timeline constraints•Conducted client interviews and meetings to gather requirements, establish project timelines and deliverables, and provide design recommendations and solutions, as well as brand research and analysis to gain a deep understanding of client’s target audience, competitive landscape, and industry trends•Developed brand guidelines, including logos, typography, color palettes, and imagery, to establish a cohesive and consistent brand identity across all channels. Created brand messaging and voice guidelines that effectively communicate the client’s value proposition and differentiate them from competitors. Developed and maintained design standards, guidelines, and processes to ensure consistency and quality across all projects. Developed brand launch plans and strategies to effectively introduce the new brand identity to internal and external stakeholders•Provided ongoing brand support to clients, including monitoring and measuring brand performance, conducting brand audits, and making recommendations for brand improvement•Led website design and development projects from conception to launch for multiple clients across various industries•Conducted website usability testing and analyzed data to make data-driven design decisions and improvements. Stayed up-to-date with industry trends and best practices to incorporate the latest design and development techniques into projects

•Oversee company's design strategy, including brand identity, graphics, product design, and customer experience, ensuring alignment with the Director of Design for consistent visual identity across all channels.•Lead creative direction for brand campaigns in collaboration with CEO and CMO, covering initiatives like TV advertising, OOH, audio, and experiential marketing.•Manage and grow the creative department, including graphic designers, AI artists, art directors, and copywriters, fostering a collaborative culture and focusing on team development.•Direct creative efforts in marketing and e-commerce, enhancing brand identity with traditional and AI art, creating GTM strategies, and driving revenue growth with creative content.•IImplement fast-response digital marketing strategies, improving CTOR & WoW revenue growth, and working with customer acquisition and retention teams.•Creative lead on capitalization from top-of-funnel digital initiatives with 48-hour turnarounds - native, organic, brand website, email and SMS campaigns, paid banner ads. •Leader of vendor cost reduction through in-house creative initiatives.•Collaborate with AI and CGI artists to meet campaign KPIs, balancing AI technology with human creativity to uphold brand vision.•Partner with Communications, marketing, and other teams to ensure creative excellence supports business objectives and maintains brand identity.•Quickly adapt to new tasks, identify creative solutions, and exceed expectations with innovative problem-solving.

•Partnered directly with key stakeholders, including 6 founders, across unique verticals from emerging technologies like teledental, to brick and mortar businesses looking to expand•Built and maintained strong relationships with venture partners and clients, understanding their challenges and objectives to provide creative solutions that drive business results •Led the development of innovative creative strategies that align with the venture’s goals, leveraging insights into market trends, technology, and consumer behavior•Creative Visual Lead in charge of identifying areas for developing and implementing branding design from the strategy phase through to in-the-world rebranding assets based on founder insights and interviews about their businesses •Responsible for developing customized branding solutions that support creative capital to drive growth•Led a team designers, both junior and senior, to create cohesive and impactful designs for web, print and social, managing the creative process from start to finish•Oversaw the design and execution of brands evolution, including websites, mobile apps, social media content, and interactive experiences, ensuring they meet R/GA’s high standards of creativity and innovation

•Lead Art Director & Brand Designer for the Waldencast Brands incubator, collaborating directly with the founders and key stakeholders•Creation and execution of multiple brand dev. from strategy through to new-to-the world products in a retail and D2C environment, developing, maintaining and evolving brand vision and deliverables•Directed all aspects of brand design, including logo, layout, typography, color, TOV and AD•Successfully executed creative direction for all digital & print communications inc, but not limited to: GTM toolkits, templates for packaging design, layout and ancillaries, site design/development, email marketing campaigns, social media content strategy/creation, event collateral, evolving each brand vision and deliverables to ensure that the branding is consistent across all channels•Tracked consumer engagement/data across media channels, adjusting our approach in conjunction with product deve, marketing and operations/production to tell each brand’s story beautifully to its intended audience, resulting in a 3.1% CVR for Glaze, currently #1 on Amazon US and UK•Extensive experience managing junior team members, production designers and freelancers•Briefed, scripted, directed pre-pitch to post-production, ensuring each concept was brought to life in a meaningful way, collaborating with a variety of internal and external stakeholders, including founders, marketers, accounts teams, junior and senior designers•Maintained strong relationships with outside vendors inc. but not limited to: production manufactures, printers, producers, casting agents, photographers, video directors et al.•Ideation and execution for ecom product photography to new launch campaigns for social, web and print•Oversaw large-scale photo and video shoots in NY, London, Dubai and LA, working directly with photographers, photo assistants, models, wardrobe, HMU and set stylists on set•Partnered with a other team leads to develop & launch branding, GTM and campaign strat

•Led significant projects, including the initiation of a new holiday program in 2020•Demonstrated mastery in leading creatively, pioneering design innovations, and developing strategic brand identity•Directed the creative strategy for IT Cosmetics in branding, packaging, and visual design, ensuring a unified brand voice and look•Supervised a specialized team in brainstorming and researching various creative approaches following the initial marketing plan•Developed a comprehensive execution plan across all channels, such as packaging, social media, visual merchandising, and digital advertising•Ensured project completion within financial and printing constraints overseas, achieving timely artwork distribution to suppliers despite tight deadlines•Collaborated with marketing and product development to design concepts that clearly convey the brand’s unique selling points and resonate with the intended audience•Designed engaging visual stories for new product introductions and marketing initiatives, drawing on a thorough knowledge of consumer behavior and market dynamics•Worked with interdisciplinary teams to deliver projects that met deadlines, budget requirements, and surpassed quality standards•Led and nurtured a design team, creating a dynamic and cooperative workspace that promotes creativity, innovation, and career advancement•Continuously explored and evaluated design trends, consumer preferences, and the competitive environment to guide creative decisions and maintain the brand's leading position in the beauty sector

•Responsible for maintaining the visual identity of an over century old skincare brand across an extensive product line•Ongoing creation of new design expressions of the Kiehl’s aesthetic for new products, seasonal and out of home campaigns•Led the conceptualization, design, and execution of innovative packaging solutions for Kiehl’s skincare products, ensuring alignment with the brand’s aesthetic and sustainability values•Oversaw the entire packaging design lifecycle, from initial concept through production, coordinating closely with cross-functional teams including marketing, product development, and supply chain•Championed eco-friendly packaging initiatives, researching and implementing sustainable materials and processes that reduce environmental impact without compromising design quality. Led the design of an award-winning packaging concept for Kiehl’s Ultra Facial Cream, recognized for its innovative use of recycled materials and user-friendly design •Spearheaded a project that reduced packaging waste by 30% across the entire product line through the implementation of biodegradable materials and refillable containers, aligning with Kiehl’s commitment to environmental responsibility•Ensured all packaging designs reflected Kiehl’s heritage and brand identity, maintaining consistency across product lines while introducing creative elements to engage consumers•Collaborated with suppliers and vendors to ensure high-quality production outcomes, optimizing designs for manufacturability while staying within budget and timeline constraints•Stayed abreast of industry trends and consumer preferences to inform design strategies, incorporating innovative packaging technologies and materials to enhance user experience•Played a key role in a rebranding initiative that increased market share by 15%, creating packaging designs that resonated with a younger demographic while honoring Kiehl’s heritage