Casey Dupré Email & Phone Number

• Strategized, launched, managed, and measured integrated campaigns designed to build referral opportunities to Northwell physicians, leveraging internal communications channels, third-party vendors, and paid media to.
• Partnered with service lines and physicians to understand true clinical differentiators and translate into positioning designed to appeal to target audiences
• Identified new channel opportunities for provider-specific segment, including the successful pilot of a data-driven, digital-based campaign and a new way in which contact information could be shared easily through email
• Secured support for Northwell’s first-ever formal physician research study to better understand influences to referrals, partnering with outside agency to construct meaningful, regionally-based small group sessions
• Collaborated closely with analytic teams, requesting specific referral and revenue data to evaluate internal campaign performance and identifying ways to validate external vendor reports
• Project managed quarterly physician newsletter to 7K contacts: Contracted external copywriters; managed project timeline; maintained health and segmentation of email lists; built and deployed emails; measured and.

• Piloted partnership with third-party vendor to deepen clinical relationships to Northwell physicians, coordinating with cross-functional teams in a highly matrixed organization
• Codified learnings and best practices for physician-to-physician marketing including messaging and results analysis, training new hire in knowledge and expanding team capability to execute campaigns
• Wrote and deployed weekly and emergency communications to 17K+ users of the Electronic Medical Record, coordinating with technical, regulatory, and optimization teams to convey timely messages to diverse user base
• Tested and launched new internal communication channels: Electronic Medical Record message board; text message alerts, and Microsoft Teams chat that enabled software users to easily communicate with support staff
• Created a year-long contest designed to increase patient enrollment in mobile app, codifying rules and regulations and driving and sustaining interest through a 14-month campaign. As a result, more than 92K patients.
• Developed sales materials to promote patient app, working with internal teams to understand patient language needs and coordinating the re-design and translation of materials into 4 languages

• Managed $600K budget, messaging, and multi-channel marketing launch plan for major Aquarium exhibit, partnering with internal and external agencies, communications, and operations teams to ensure consistency
• Mined historic member acquisition activity and implemented strategies to increase high-value memberships
• Collaborated with data and web teams to optimize Wildlife Conservation Society websites through A/B testing

• Develop overall marketing strategy and messaging to entice 3.9M non-subscribers across Optimum and Suddenlink footprints to become subscribers
• Implement integrated marketing campaigns across multiple tactics including TV, direct mail, and radio that align with product goals and highlight package benefits

• TV: managed production of TV spots from creative briefing to trafficking, providing creative and strategic feedback in addition to sourcing assets necessary to create spots
• Direct Mail: managed weekly mail drops from initiation to completion: creative briefing, approval, and coordination with outside printing agency. Performed data analysis to assess creative impact. Project manager of.
• Digital: directed and implemented social media creative strategy and testing based on data analysis; provided direction to internal and external web teams to keep Optimum.com and affiliate sites up-to-date; key team.

• Managed day-to-day execution of campaigns in print, radio, mail, and email for residential and commercial teams
• Coordinated with outside agency in development of 18 campaign webpages for specific Small Business segments, resulting in a level of targeted messaging previously not possible
• Partnered with sales team to develop sales collateral
• Assisted in analyzing weekly calls and sales reports to assess marketing impact and monitor KPI’s

• Built relationships with a portfolio of luxury travel supplier accounts
• Created and fulfilled custom marketing plans based on client and company goals
• Wrote, created and sent daily emails and bi-weekly e-newsletters
• Synthesized revenue data from multiple clients and analyze for trends, opportunities, and weaknesses
• Trained field team to support travel partners

• Communicated daily with international travel suppliers to fulfill marketing objectives designed to reach network of 3500+ global travel agents and the consumer market
• Executed marketing materials including quarterly and monthly campaigns, consumer flyers, e-mails, e-newsletters, and more across multiple brands
• Integrated travel supplier messaging and partnered with creative department for the development of direct mail pieces, lifestyle mailers, web ads, etc. to supplier approvalPublication Coordinator for The Affluent.
• Secondary role held in conjunction with daily activities at American Marketing Group, serving as the contact for 100+ international luxury travel suppliers for bi-annual publication of The Affluent Traveler Magazine
• Liaised between advertisers, travel suppliers, and creative department daily in the creation and approval of the magazine
• Project manager of magazine production: maintaining magazine thumbnails and communicating status to senior management, informing sales of hotel participation and suggesting additional partners, and providing asset.

• Identified, negotiated and planned international and national sponsorships designed to enhance brand image, continuously leading several projects simultaneously and managing a team of interns.
• Constructed social media timelines for national events and company updates
• Wrote informative and on-brand product descriptions for online store
• Composed press releases for international and national media on company news and events
• Created monthly presentations that recapitulated events for international executives and sales representatives to reinforce brand synergy worldwide
• Consistently brainstormed ideas for long-term and short-term press strategies and brand goals

• Wrote and directly pitched international and national media with brand news and events
• Assisted in forming international press strategy and building international relationships
• Point person for organizing large tradeshow: coordinated with several departments to actualize event, maintained budgets, chose collateral, hired models, planned private event for 150 people
• Conducted research to assist with marketing decisions: studied product attributes and suggested pitch angles, pulled extensive media lists from online sources, and performed competitive analysis
• Communicated with sales teams on a regular basis to offer product information pamphlets and company involvement in the latest events
• Participated in creative planning meetings with senior executives to discuss brand strategy

Bs, Marketing Major, History Minor

History