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Casey Minton Email & Phone Number
Principal
at
KCM Insights Consulting
2 work emails found
@bibibop.com
5 phones found area 614, 770, and 847
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Principal
Location
Columbus, Ohio, United States
Company size
Who is Casey Minton? Overview
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Quick answer
Casey Minton is listed as Principal at KCM Insights Consulting, a with 46 employees, based in Columbus, Ohio, United States. AeroLeads shows a work email signal at bibibop.com, phone signal with area code 614, 770, 847, and a matched LinkedIn profile for Casey Minton.
Casey Minton previously worked as Senior Vice President Marketing at Bibibop Asian Grill and Chief Concept Officer at Sbarro. Casey Minton holds Mba, Marketing from Northwestern University - Kellogg School Of Management.
Company email context
Email format at KCM Insights Consulting
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{first_initial}{last}@bibibop.com
89% confidence
AeroLeads found 2 current-domain work email signals for Casey Minton. Compare company email patterns before reaching out.
Profile bio
About Casey Minton
I am a senior marketing executive and consultant with a broad base of experience and a proven track record in thought leadership and driving growth at small, medium and large sized public and private/PE-owned consumer businesses. I am a strategic and analytical thinker adept at championing the voice of the customer and applying research and insights to gain internal alignment behind big picture, high impact growth initiatives in brand, product, promotion and pricing strategies. Throughout my career I have excelled in identifying and representing consumer motivations and needs, and how these manifest themselves in behavior and brand affinity. I recognize that the key to a powerful insight is what you do with it, and I am proficient at crystallizing information/insights into implications for action, which ultimately manifest themselves in a powerful brand/profit-driving tactical marketing plan. I am an agile, pragmatic and big-picture leader adept at driving collaboration through cross-functional relationship-building and influencing skills. I have built brand marketing, insights and analysis capabilities and high-performing teams from the ground-up within organizations.Specialties:* Strategic/marketing planning and Brand management* Qualitative and quantitative marketing research methodologies and design* Brand strategy, positioning and consumer targeting/segmentation* Brand health/equity tracking and customer experience measurement* New product and concept development, research and validation* Sales analytics* Advertising and marketing communication effectiveness* Syndicated industry and consumer trend data mining and analysis* Voice of the customer and reputation management* Pricing strategy and optimizationContact information:casey_minton@att.nethttps://www.linkedin.com/in/caseyminton
Listed skills include Customer Insight, Strategic Planning, Market Research, Marketing Research, and 27 others.
Current workplace
Casey Minton's current company
Company context helps verify the profile and gives searchers a useful next step.
Kcm Insights Consulting
10 roles · 36 years
Casey Minton work experience
A career timeline built from the work history available for this profile.
Principal
Current
Kcm Insights Consulting
Consumer Insights and Brand Strategy consultancy helping clients uncover paths to growth through a rich understanding of consumer motivations and needs, and how those intersect with credible delivery of goods and services in the marketplace.
Apr 2016 - Present
Senior Vice President Marketing
Jan 2022 - Apr 2023
Chief Concept Officer
Provide leadership oversight to the development and execution of all marketing plans for the iconic Sbarro brand of pizza restaurants. Standard-bearer for the brand's positioning in the marketplace, and bringing the Sbarro voice and personality to life via off-line and digital channels. Drive delivery of marketing calendar inclusive of new and promotional product messaging, pricing strategy, consumer engagement and experience, and in-store merchandising optimization.
Dec 2016 - May 2020
Vice President Consumer Insights And Business Intelligence
Generated consumer insights to drive growth and consumer engagement at this market leader in the upscale casual dining segment of the restaurant industry. Oversaw all aspects of the core marketing research function inclusive of brand positioning and segmentation, brand health and equity tracking, customer experience measurement, and new product development validation. Spearhead menu pricing strategy and optimization to achieve financial targets while protecting brand equity.
Sep 2013 - Apr 2016
Vice President--Insights & Analysis
Defined and executed all research and analysis in support of critical brand initiatives, including new product development/testing, brand health tracking, competitive dynamics and performance measurement, advertising/marketing effectiveness, pricing optimization, and customer experience. Led team of 13 and managed a budget of $5MM+.
Oct 2005 - Aug 2013
Director Of Marketing Analysis
Led creation of first-ever core business analytics function, including assessment of performance across all key financial metrics related to product, daypart, and regional trends on the Wendy's domestic business. Responsible for analysis and recommended action associated with all new product and marketing program/promotion tests conducted in the U.S. Managed staff of 5.
1999 - Sep 2005
Field Marketing Manager
Devised and sold-in local marketing initiatives to several marketing co-ops in the Midwest Region comprising 225 restaurants generating sales in excess of $240MM. Developed and optimized local media plans with advertising agency, managing $4MM media budget.
May 1997 - Jan 1999
Brand Marketing Supervisor/Manager
Constructed comprehensive marketing plans in support of all Hamburger menu items, Combo meals, and Late Night daypart business. Championed sell-in of Late Night extended hours to organization as a nationally-sanctioned marketing program that accounted for one-quarter of total Company sales growth in year it was implemented.
Oct 1994 - Apr 1997
Product Manager
Provide P&L oversight and support, as well as consumer and trade promotional planning and execution for Molly McButter and Static Guard brands.
1991 - 1994
~3 yrs
2 education records
Casey Minton education
Mba, Marketing
Northwestern University - Kellogg School Of Management
Ba, History, Economics
Bowdoin College
FAQ
Frequently asked questions about Casey Minton
Quick answers generated from the profile data available on this page.
What company does Casey Minton work for?
Casey Minton works for KCM Insights Consulting.
What is Casey Minton's role at KCM Insights Consulting?
Casey Minton is listed as Principal at KCM Insights Consulting.
What is Casey Minton's email address?
AeroLeads has found 2 work email signals at @bibibop.com for Casey Minton at KCM Insights Consulting.
What is Casey Minton's phone number?
AeroLeads has found 5 phone signal(s) with area code 614, 770, 847 for Casey Minton at KCM Insights Consulting.
Where is Casey Minton based?
Casey Minton is based in Columbus, Ohio, United States while working with KCM Insights Consulting.
What companies has Casey Minton worked for?
Casey Minton has worked for Kcm Insights Consulting, Bibibop Asian Grill, Sbarro, P.F. Chang'S China Bistro, and Wendys International.
How can I contact Casey Minton?
You can use AeroLeads to view verified contact signals for Casey Minton at KCM Insights Consulting, including work email, phone, and LinkedIn data when available.
What schools did Casey Minton attend?
Casey Minton holds Mba, Marketing from Northwestern University - Kellogg School Of Management.
What skills is Casey Minton known for?
Casey Minton is listed with skills including Customer Insight, Strategic Planning, Market Research, Marketing Research, Marketing, Analytics, Product Development, and Competitive Analysis.
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