- Develop innovative interior design concept for our newest Noblesville location to enhance the overall customer experience- Create and oversee a captivating 13’ H x 75’ W mural at the brewery’s latest site that become a focal point of the space- Craft compelling social and digital media content to drive engagement and action- Collaborate with owners on eye-catching packaging and shelf designs that entice buyers- Manage external collateral to maintain brand consistency and integrity- Point of contact to proof quality standards remain aligned with expectations on shelf

- Designed over 100 new, on-brand visual elements and packaging that focus on messaging and brand- Meet with clients to determine marketing and design vision, scopes of work, budgets, and deliverable timeframes- Build brand identity by designing cohesive looks between elements such as logos and instore signage- Point of contact to proof quality standards remain aligned with expectations on shelf

- Lead designer for rebranding the Splenda Naturals (Stevia and Monk Fruit) and Splenda Creamers line- Sole creative lead on current and exploratory development of the launch of new product line for Splenda Magic Baker- Supervise the creative and apparel line for executive partnerships, including the Indianapolis Colts, to ensure brand identity is met- Develop theme and creative branding on multiple trade shows booths including Kroger Wellness Event and National Restaurant Association- Complete ownership of internal versioning and updating of packaging across all Splenda branded SKUs and channels including food service and private label brands- Manage all phases of new products development, including conceptualizing designs, managing milestones, and incorporating executive feedback- Work with internal e-commerce team to produce consistent, branded assets across all e-comm sales channels, including Splenda.com and Amazon store front- Oversee press checks on behalf of creative department- Collaborate with internal social media team on creative development of branded content to increase engagement across all channels

- Provided a cohesive brand for Explore Indiana Wines- Created magazine ads to be featured in Edible Indy- Worked directly with Indiana Wine Manager to insure graphics resonate with the wine and grape community- Collaborated with local wineries to enhance their brand and provide professional feedback on current marketing materials

- Ensures visual communication meets brand standards and ensures brand story aligns with and engages target audiences- Provides meticulous attention to detail to ensure excellence in design and continuity- Serves as creative design lead for all print and digital pieces- Conceives a variety of visual concepts and designs to be utilized in printed/digital materials including: print and digital advertising, brochures, signs, postcards, invitations, workbooks, magazine ads, booklets, etc- Works closely with colleague in social media to ensure uniformity of design of electronic and physical marketing collateral materials

- Created custom designs for all social media materials as well as corresponding print materials (i.e posters, catalogs, and billboards)- Composed creative copyright appropriate for the voice of each client- Analyzed social media data, report trends to clients, and offer professional recommendations- Produced engaging and new social content that ties into holidays, seasons, and new products- Increased the number of clients, the size of the account, and the number of marketing and social platforms used

- Designs/organizes template layouts for Automotive, Real Estate, and Life Style Magazines- Creates logos, graphics, and fillers upon clients request- Rebuilds old automotive, real estate, and life style magazine pages based on non-editable pdf documents- Proofs documents for print production quality and bleed settings- Trusted to paginate Automotive and Real Estate magazines and send prepared documents to printers under tight deadlines- Creates basic strings of Javascript coding for templates

- Created document layouts for existing costumers- Designed email banners, page inserts, and pop up ads - Prepared documents for print- Trusted to communicate with head designer to ensure quality within each piece