People leader of direct reports, across campaign and product marketing. I also led forecasting and budget management, as well as agency management. My role was diverse: I led strategy and GTM campaign planning for brand, sponsorship, new business and product marketing initiatives; and was also a partner and sponsorship manager of large commercially-significant contracts. Underpinning all of my work, I built and maintained strong cross functional relationships – from internal and external communications, legal and finance, investor relations and operations, to marketing and events.

People leader of direct reports, across brand, campaign and product marketing.Responsible for implementing the brand strategy, ensuring the Mercury brand showed up correctly and authentically both internally and externally. This role also involved working cross functionally within many different facets of the business - from internal to investor and PR to operations to marketing and events. Additionally, I was responsible for budget development, ownership and management, as well as agency management.

Responsible for the development and execution of integrated programs that build long-term brand health, lift brand awareness, and deepen brand affinity. Additionally, provide leadership and support for a wide range of activities, including brand research and strategy, program management (including experiential), and campaign reporting.

Led the strategic direction of the main social channels, including aligning sub-brands and social teams to this core strategy. This role also included managing multiple team members, as well as dotted line reports.

Developed and led integrated marketing communications campaigns across various industries for a variety of brands, including: Boston Pizza, American Express, IKEA Canada, Sobeys, Avaya US, and TransferWise. My role also included leading teams of communications strategists, third-party contractors, and billing and account management for major clients.

Developed and led the PR and content strategy for EMnify, with a particular focus on developing reach within the North American market. Key responsibilities included: • Strategic planning – including the development of investor, media and analyst relations programs• Content creation – including executive and company bios, sales and marketing brochures, white paper research, media releases and corporate blogs• Content management - including working with WordPress and MailChimp• Event planning and management – including Mobile World Congress 2016 in Barcelona

Led the development and execution of traditional and experiential PR campaigns for a variety of international and local brands including: Samsung, EMC and RSA, Maybelline New York, Recorded Music NZ and the Vodafone NZ Music Awards, WeCreate NZ (formerly NZ Copyright Council), and Kordia NZ. My role and responsibilities as a Senior Account Manager included:• Developing and executing strategic integrated communications campaigns, including the rebranding of the NZ Copyright Council to WeCreate NZ• Large scale event Management – including New Zealand’s largest red carpet event, the Vodafone NZ Music Awards (VNZMAs)• Social media management, including for nonprofit social advocacy groups• Media relations - building and executing robust programmes targeting both hard news and consumer media• Crisis communications• Managing third party communications with global partner communications agencies, sponsors and ambassadors

I began at spidertracks as an intern, quickly growing into a full time role focused on building the company's marketing and PR efforts. Key responsibilities included:• Developing advertising collateral• Building social media presence• Organizing events and tradeshow presence• Liaising with sales representatives and customers globally to manage communication activities and Brand reputation

Clients spanned consumer brands, to hospitality chains, to celebrity clientele, including: Air New Zealand, Oakley, Muscle Milk, Pop Chips.In the third year of my Bachelor’s degree I traveled to Los Angeles, to study at the University of California, Los Angeles (UCLA). While there, I interned at Fingerprint Communications gaining experience in:• Writing press releases• Event management• Press analysis and reporting• Social media management