Casey Mullen Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, Us

Maintain day-to-day organic social media content calendar, overseeing both long-term planning and real-time social media content opportunitiesPartner with writers, creative designers, and social team to concept and develop timely, shareable graphics (infographics, photos, illustrations, memes), animations and videos based on insights from a community of fans, overseeing organic content developmentAct as the voice of the brand on the front lines with drinkers by responding to inbound tweets, DMs, Instagram comments, and more in real-timeDrive consistency of brand voice and personality on social media by delivering quick-witted, creative, and on-brand replies (text, GIF, emoji, and more) to drinkersCurate user generated content and support broader Social Media team with influencer strategy and executionDevelop new and innovative ways to foster conversation and engage with our brand’s communities, and work cross-functionally to design campaigns inclusive of 1:1 drinker engagementCollaborate with the Social Media team on reporting across social media touchpointsLeverage social listening to help develop content themes/topics and execute a plan to develop the assets that support marketing objectivesWork with Consumer Relations team to ensure consistent customer-facing communications across channels, drafting social media-friendly messaging for initiatives like new product launches, programs, and FAQsCapture consumer insights and create weekly and monthly reports on social media community management efforts, trends and opportunitiesCapitalize on live events and real-time opportunities relevant to our communitiesCreate toolkits for Boston Beer’s salesforce to leverage selling in new Truly products

Collaborating with top brands in the industry including L'Oreal Paris, La Roche Posay, and Armani Beauty, on successful campaigns that drive brand awareness and sales Delivering valuable and engaging content to the beauty and skincare communitySuccessfully implementing SEO strategies to grow social media following, increase website traffic, and expand brand reachBuilding and engaging with a loyal community of over 60K beauty enthusiasts, resulting in high engagement rates, 2.3M total likes, and 300K monthly profile visitsGenerating income through sponsored posts, platform monetization, and affiliate marketing

Boston, Massachusetts, Us

Developed a clear understanding of each client's business, marketing goals, and program objectivesPartnered with team members from Wasserman Next Gen's Client Services and University Relations teams for the development and execution of client programsRecruited top-tier students for Amazon Prime Student Campus Influencer roles by working with internal team members to source and interview candidates from colleges across the USServed as the primary contact for Amazon Prime Student campus influencers and brand ambassadors, overseeing training and coaching in support of program objectivesSupported daily workflow of client projects to ensure timely, economic program executionEnsured all invoices were processed correctly - from vendors to student paymentsIdentified and managed outside vendors to ensure timeline, seamless support of client programsProduced client-facing reports by gathering qualitative and quantitative program dataParticipated in agency brainstorms to help develop new, creative ways to engage next generation consumersContributed to agency culture by actively participating in building positive internal relationships and maintaining enthusiasm toward day-to-day tasks and agency passion points.

Provide special education and related services while working under the supervision of a certified special education teacher Reinforce and monitor skill development as directed by speech and language pathologist and occupational therapist Implement behavior plan designed by the special education teacher, behavior specialist, and/or BCBA with students Collect data on individual student goals as directed by special education teacher to ensure the success of each student

Herzogenaurach, De

Interaction with an in-house creative services team and assist with event planning and coordination Work with Puma and Bloomingdale's creative teams to develop and implement social media strategies informed by analytics to further enhance the brand's social media presence and engage target audiencesLead a team for Nordstrom x PUMA campaign, resulting as the most successful influencer program for PUMA in 2019 resulting the top-performing influencer campaign for the brand in 2019 (@pumawomen) with a total reach of 10,629,393 and 13.21% engagement rate. Interaction with an in-house creative services team and assist with event planning and coordination Built influencer marketing plans, identified influencers, monitored posts and engagements to support key product drops

Manchester, Nh, Us

Planned and executed social media campaigns on multiple platforms to boost website trafficDemonstrated proficient analytical and strategic skills when marketing the university to prospective students and alumniMaintained the SNHU On Campus Instagram according to the content calendar to increase engagement (@snhuoncampus)

Herzogenaurach, De

Conducted regular consumer research on sportswear and fashion industry trends as well as the competitive landscapeSupported Family Channel and Soccer accounts by briefing in-store and online marketing graphicsCurated and seed influencers informed by analytics for NORDSTROM x PUMA campaigns to engage target audiences Regular consumer research on sportswear and fashion industry trends as well as the competitive landscape Interacted with an in-house creative services team and assist with event planning and coordination Built and maintain key partner database and overall day-to-day team support

Planned and executed social media campaigns to increase customer engagement Demonstrated strong customer service skills while on the sales floorOrganized store visuals to appeal to customers and increase sales Performed efficient and accurate register abilities when performing customer transactions

Demonstrated efficiency when proofreading hard and electronic files, basic copyediting, and writing of reports Assisted with editorial projects, basic ads, flyers, brochures, invitations, etc.Produced content monthly basis on the following topics: lifestyle, streetstyle, style of the week, fashion week Displayed creative editorial content in response to fashion and lifestyle events

New York, Ny, Us

Exhibited strong customer service skills and positive attitude on and off the sales floor Demonstrated excellent ability to coordinate displays to increase in sales and customer benefit

New York, Ny, Us

Proved an efficient work ethic which ensured continued business and brand loyaltyExercised strong organizational skills when performing cash transactions with accuracy and efficiency

Manchester, Nh, Us

Demonstrated strong communications skills when marketing the university to prospective students at eventsDisplayed proficient organizational when handling digital files, transcripts, and other documentsShowed reliability when assisting counselors with tasks and projects

Bachelor Of Arts - Ba, Communication And Media Studies

Fashion Merchandising & Marketing

Master Of Arts - Ma, English Language And Literature, General