Casey Novak Email & Phone Number

Pasadena, California, Us

Responsible for planning, creating, and managing our content strategy and external brand message, partnering with teams from across the organization to ensure our external-facing communications are correctly positioned and consistent. The team is also responsible for organic social media strategy, external thought leadership, the Bluebeam Built Blog, the company’s public relations strategy, and crisis and M&A communications.

As a marketing and communications consultant, I specialize in helping companies and organizations craft their messages, tell their stories and build their go-to-market plans. With a focus on messaging, digital marketing, lead generation, sales enablement and content creation, I can help your organization achieve its marketing and communications goals.

Windsor, Ct, Us

I drive transformational change, modernizing and coordinating marketing to deliver seamless customer-centric experience across all channels. Collaborating with internal stakeholders, I work with my team to create a digital marketing and content strategy. I also lead the Salesforce and Pardot integration for the marketing team, educating internal businesses on how to use the tool to enhance sales. • Streamline operations, outlining core marketing objectives and strategies, developing integrated marketing plans, marketing personas, messages and content.• Lead process improvements, using SEO data to shape website content, increasing impressions, visits and lead generation.• Prepare KPIs and metrics-based reports for each sector, communicating quarterly results.• Launched TRC Digital on web, through traditional media channels and via social media.• Manage seven-member marketing team, implementing holistic workflows and guiding collaborative strategies for five marketing managers.• Design, develop and deliver persona and messaging workshops based on Pragmatic Marketing and Sirius Decisions.• Developed first SEO strategy, growing overall number of keywords and increase new users year over year.

Cary, Nc, Us

I led go-to-market efforts for the Financial Services and Risk line of business, promoting brand awareness and working with internal teams to develop persona-based messaging and marketing plans for key accounts. I analyzed and showcased metrics results, including traffic and conversion statistics, lead generation, ROI and pipeline impact. • Met benchmarks, delivering millions of dollars in new pipeline impact, 5% lead-to-conversion ratio and 600 to 800 new leads for business unit.• Built overarching marketing campaigns, addressing each stage of customer journey.• Designed, developed and delivered event presentations, including internal town halls, briefing calls and leadership meetings.

Cary, Nc, Us

I cultivated relationships with media representatives, including journalists and influencers in the technology industry. I developed and implemented global public relations campaigns promoting analytics software, negotiating media coverage in targeted publications.• Employed qualitative and quantitative measures to evaluate impact of media coverage year over year.• Prepared bylines and blog posts for key SAS spokespeople, including members of executive team.• Selected graphics to illustrate stories, pitches and research and promoted brand positioning through social media marketing.

Munich, De

I managed marketing and leadership communication efforts for the US Smart Grid Division, collaborating with global colleagues to align messaging and go-to-market strategies. I liaised with external stakeholders, suppliers and agencies, developing compelling case studies and content, and I provided messaging and support for executive leadership at employee events.• Managed more than one-million-dollar communications budget for external marketing and communications; reported on ROI generated.• Selected as "emerging leader in communications" and appointed to Siemens leadership development program for communicators.

New York, New York, Us

I managed communications activities, budgets and strategies for key accounts, including Syngenta and Novartis Animal Health, establishing positive relationships with all levels of client business. I also planned and provided on-site support for trade shows, corporate events and sales meetings, and I led and mentored a six-member team.• Maintained digital content, updating websites with news releases, research results and product testimonials.• Achieved media placements, establishing relationships with key editors and distributing news releases.• Managed multimillion-dollar client budgets and reported on ROI generated.

New York, New York, Us

New York, New York, Us

New York, New York, Us