Casey Novak Email & Phone Number

Pasadena, California, US

Responsible for planning, creating, and managing our content strategy and external brand message, partnering with teams from across the organization to ensure our external-facing communications are correctly positioned and consistent. The team is also responsible for organic social media strategy, external thought leadership, the Bluebeam Built Blog, the.

As a marketing and communications consultant, I specialize in helping companies and organizations craft their messages, tell their stories and build their go-to-market plans. With a focus on messaging, digital marketing, lead generation, sales enablement and content creation, I can help your organization achieve its marketing and communications goals.

Windsor, CT, US

• I drive transformational change, modernizing and coordinating marketing to deliver seamless customer-centric experience across all channels. Collaborating with internal stakeholders, I work with my team to create a.
• Streamline operations, outlining core marketing objectives and strategies, developing integrated marketing plans, marketing personas, messages and content.
• Lead process improvements, using SEO data to shape website content, increasing impressions, visits and lead generation.
• Prepare KPIs and metrics-based reports for each sector, communicating quarterly results.
• Launched TRC Digital on web, through traditional media channels and via social media.
• Manage seven-member marketing team, implementing holistic workflows and guiding collaborative strategies for five marketing managers.

Cary, NC, US

• I led go-to-market efforts for the Financial Services and Risk line of business, promoting brand awareness and working with internal teams to develop persona-based messaging and marketing plans for key accounts. I.
• Met benchmarks, delivering millions of dollars in new pipeline impact, 5% lead-to-conversion ratio and 600 to 800 new leads for business unit.
• Built overarching marketing campaigns, addressing each stage of customer journey.
• Designed, developed and delivered event presentations, including internal town halls, briefing calls and leadership meetings.

Cary, NC, US

• I cultivated relationships with media representatives, including journalists and influencers in the technology industry. I developed and implemented global public relations campaigns promoting analytics software.
• Employed qualitative and quantitative measures to evaluate impact of media coverage year over year.
• Prepared bylines and blog posts for key SAS spokespeople, including members of executive team.
• Selected graphics to illustrate stories, pitches and research and promoted brand positioning through social media marketing.

Munich, DE

• I managed marketing and leadership communication efforts for the US Smart Grid Division, collaborating with global colleagues to align messaging and go-to-market strategies. I liaised with external stakeholders.
• Managed more than one-million-dollar communications budget for external marketing and communications; reported on ROI generated.
• Selected as "emerging leader in communications" and appointed to Siemens leadership development program for communicators.

New York, New York, US

• I managed communications activities, budgets and strategies for key accounts, including Syngenta and Novartis Animal Health, establishing positive relationships with all levels of client business. I also planned and.
• Maintained digital content, updating websites with news releases, research results and product testimonials.
• Achieved media placements, establishing relationships with key editors and distributing news releases.
• Managed multimillion-dollar client budgets and reported on ROI generated.

New York, New York, US

New York, New York, US

New York, New York, US