Casey Pelkey

Casey Pelkey Email and Phone Number

COO, Marketing, Licensing, Brand Management, Public Relations, and Business Development Executive. @ Zebra Partners
Casey Pelkey's Location
Boulder, Colorado, United States, United States
Casey Pelkey's Contact Details
About Casey Pelkey

“Do the best you can until you know better. Then when you know better, do better.” – Maya Angelou

Casey Pelkey's Current Company Details
Zebra Partners

Zebra Partners

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COO, Marketing, Licensing, Brand Management, Public Relations, and Business Development Executive.
Casey Pelkey Work Experience Details
  • Zebra Partners
    Chief Operating Officer
    Zebra Partners Jun 2022 - Present
    Seattle, Wa, Us
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  • Tetris
    Vice President And General Manager
    Tetris Apr 2019 - Jul 2022
    Us
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  • Tetris Online, Inc.
    Vice President, Marketing
    Tetris Online, Inc. Jul 2007 - Apr 2019
    Honolulu, Hi, Us
    Oversee, develop, direct, and implement strategic marketing solutions through digital and social media channelsDevelop and execute user-acquisition plans, contributing to a user base of more than 75 million users worldwideManage advertising-based revenue streams across online productsFoster relationships with digital advertising networks to maximize earnings potential Interface with internal and external product development teams to identify and establish meaningful KPIs to ensure user-acquisition costs deliver positive returns based on acquired users' lifetime valueTrack competitors’ activities to identify trends and opportunitiesTest product messaging and gameplay with focus groups and large-scale user testing services Prepare corporate communication messages for employees and investorsParticipate in company board meetings, providing quarterly updates on business and development initiativesNegotiated premium product placement and recurring marketing campaigns on Amazon FireTV devices, Roku devices, and Samsung Smart TVsDeveloped unique co-branded game experiences with 20th Century Fox and Old NavyReports directly to the CEO
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  • Nintendo
    Business Director
    Nintendo Jul 2004 - Jul 2007
    Redmond, Washington, Us
    Responsible for Nintendo's online marketing initiatives• Developed and executed marketing plans, totaling more than 20 million dollars • Directed the redesign of Nintendo.com• Managed six creative agencies to launch nearly 20 self-contained fully localized product websites annually• Implemented Nintendo’s highly acclaimed customer-loyalty program (My Nintendo) which remains today an important part of Nintendo’s world-class customer offerings Directed sales and marketing activities for Nintendo’s Publications department• Developed subscription and renewal programs for Nintendo Power Magazine• Secured retail placement for Official Nintendo Player’s Guides• Assisted with the redesign and re-launch of Nintendo Power Magazine (2005)• Negotiated distribution deals with retail stores to increase monthly circulation of Nintendo Power magazine via 3-month trial subscriptions which boosted recurring subscriptions, reduced direct marketing expenses, and increased advertising revenue
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  • Nintendo
    Internal Communications Manager
    Nintendo Jul 2001 - Jul 2004
    Redmond, Washington, Us
    Produced and implemented Nintendo’s first-ever corporate Intranet, designed to keep its 800+ employees informed of company initiatives, announcements and product launchesSpearheaded the inclusion of Digital Rights Management (DRM) software to reduce the risk of information leaksManaged a small production team to create and publish daily news articles Crafted sensitive communication from Nintendo’s executive teamServed as liaison to Nintendo’s Legal department for all PR activities surrounding Nintendo’s anti-piracy effortsReported directly to the VP of Corp Affairs and Communications.
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  • Network Commerce
    General Manager, Program Management
    Network Commerce Jun 2000 - Jul 2001
    Us
    Originally hired as Program Manager to act as liaison between the business and development teams supporting ShopNow.com, an online marketplace which aggregated more than one million products and services from more than 30,000 merchantsManaged strategic white-labeled partner accountsPromoted to General Manager, overseeing a team of 9 Program Managers and development team consisting of 50+ web developers and engineers Provided timely updates to executive team, including detailed progress reports and assessments designed to enumerate development milestones and related expensesReported directly to the EVP of Consumer Marketing
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  • Nintendo
    Various Roles, Including Associate Producer, Development Software Release Coordinator, Lead, Etc.
    Nintendo Dec 1989 - Jun 2000
    Redmond, Washington, Us
    Associate Producer• Reported directly to Satoru Iwata, who would later become president of Nintendo Company Ltd.• Assisted in the production of video games• Co-invented a real-time messaging service for video game systems (US Patent #7,056,217)Development Release Coordinator• Worked directly for Nintendo Technology Development, a subsidiary of Nintendo Company Limited (Kyoto, Japan)• Prepared first-ever HTML-based manual pages for Nintendo Game Cube developersInformation Lead• Managed a small team tasked with converting written assets into digital guides for easier distribution across 300 representatives • Edited walk-throughs for 200+ video games• Wrote detailed walk-throughs for 40+ video games • Generated complex maps that would later be featured in Nintendo Power Magazine Consumer Service Representative• Provided consumers with both technical and game play support• Identified a need to prepare and distribute written walk-throughs and maps to assist other reps in providing support to consumers without requiring previous game play experience
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Casey Pelkey Skills

Brand Development Marketing Strategy Online Advertising Strategy Online Marketing Digital Marketing Marketing Video Games Public Relations Strategic Partnerships Casual Games Business Development Advertising Digital Media Social Games Product Marketing Mobile Marketing Mobile Games Online Gaming Integrated Marketing Digital Strategy Marketing Communications Social Media Marketing Mobile Advertising Product Management Sales Content Strategy Management Leadership Strategic Planning Social Media Start Ups Mobile Applications Interactive Advertising E Commerce Strategic Thinking Email Marketing Web Analytics Project Management Business Strategy Entrepreneurship Competitive Analysis Search Engine Optimization Search Engine Marketing Content Marketing

Casey Pelkey Education Details

  • University Of Washington
    University Of Washington
    Speech Communication

Frequently Asked Questions about Casey Pelkey

What company does Casey Pelkey work for?

Casey Pelkey works for Zebra Partners

What is Casey Pelkey's role at the current company?

Casey Pelkey's current role is COO, Marketing, Licensing, Brand Management, Public Relations, and Business Development Executive..

What is Casey Pelkey's email address?

Casey Pelkey's email address is ca****@****ine.com

What is Casey Pelkey's direct phone number?

Casey Pelkey's direct phone number is +180895*****

What schools did Casey Pelkey attend?

Casey Pelkey attended University Of Washington.

What skills is Casey Pelkey known for?

Casey Pelkey has skills like Brand Development, Marketing Strategy, Online Advertising, Strategy, Online Marketing, Digital Marketing, Marketing, Video Games, Public Relations, Strategic Partnerships, Casual Games, Business Development.

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