Casey Ellis Email & Phone Number

St. Louis, MO, US

Brought in for role during family move back to St. Louis to improve operational efficiencies, reinvigorate/grow revenue, lead employee development and recruitment. Focus on growing revenues by improving market differentiation, enhancing core competencies, and improving team capabilities and performance.

Auckland, AUK, NZ

• Recruited to drive awareness of brand and brand value in new North America market and align product strategy with NA market to support rapid growth. Led NA M&A and integration of operations, teams, and product lines..
• Built strategic marketing and sales presence incorporating effective business processes, enhanced sales team performance, and realigned sales strategy around market-specific product innovation.
• Optimized use of available resources and implemented best practices to create scalable, efficient infrastructure to support sustainable growth.

• Hired as first outside leader to develop and execute strategy to transform siloed organization, restructure management systems, and build team to revitalize brand and support growth. Modernized IT infrastructure, led.
• Transformed company culture and operating model to position company for dynamic growth and customer satisfaction by removing functional silos to increase collaboration, resource sharing, and focus on common goals.
• Initiated long-term growth from $200M to $500M by transforming infrastructure to support expansion from relocation to full logistics and warehouse services to diversify customer base and dramatically increase demand.
• Optimized operational efficiency and supported growth by restructuring workforce to add critical technical talent and implementing integrated ERP system across all 27 locations.

Fenton, MO, US

• Rapidly promoted through multiple leadership roles to partner with board and owners in strategic leadership of global sales and Transportation Services Group. Transformed business model, culture, and performance across.
• Launched 5-year strategic plan that transformed business model and captured with changing customer demographic through enhanced customer experience platform and customizable transport solutions model.
• Aligned company with changing markets to create customer-focused sales organization with 2,800+ B2B accounts at $400M in yearly sales and applied real-time pricing to grow B2C operation to unprecedented $400M/year.
• Achieved first-time profitability for $300M logistics business unit in 2016 and 2017 through strategic integration to capture new market opportunities.
• Achieved unprecedented 28 straight profitable months for United Van Lines and Mayflower Transit in highly seasonable domestic moving industry.
• Increased market share in B2B markets via business intelligence, maximum capacity yield, and strategic pricing; won competitive advantage in COD market by implementing sophisticated, web-based mobile sales tool.

• Multiple operations and sales leadership roles, from Regional Branch Manager of $70M Northern Region, Regional General Manager of $185M Northern Central Region, Director of Contracting Solutions, and Eastern Region.
• Took national contract offerings into non-traditional markets, and designed 2 new, differentiated service programs adding $32M in new service revenue with record profits up to 120% above historical averages.
• Drove Chicago/Minneapolis locations to #1 rank nationally while growing Canada market, sustaining annual double-digit growth in equipment revenue, and achieving incremental margin gains across Northern Central Region.
• Transformed chaotic Northern Region into crown jewel by establishing clear leadership, accurately allocating costs, and aligning staff responsibilities with talents. Driving revenue growth 27% from $55M to $70M.