Casey Ellis Email & Phone Number

St. Louis, Mo, Us

Brought in for role during family move back to St. Louis to improve operational efficiencies, reinvigorate/grow revenue, lead employee development and recruitment. Focus on growing revenues by improving market differentiation, enhancing core competencies, and improving team capabilities and performance.

Auckland, Auk, Nz

Recruited to drive awareness of brand and brand value in new North America market and align product strategy with NA market to support rapid growth. Led NA M&A and integration of operations, teams, and product lines. Full ownership of all NA operations, including strategic planning, HR, sales, finance, and marketing. • Built strategic marketing and sales presence incorporating effective business processes, enhanced sales team performance, and realigned sales strategy around market-specific product innovation.• Optimized use of available resources and implemented best practices to create scalable, efficient infrastructure to support sustainable growth.

Hired as first outside leader to develop and execute strategy to transform siloed organization, restructure management systems, and build team to revitalize brand and support growth. Modernized IT infrastructure, led M&A, and improved efficiencies to increase margins despite COVID interruptions. Full $200M P&L, 800 employees.• Transformed company culture and operating model to position company for dynamic growth and customer satisfaction by removing functional silos to increase collaboration, resource sharing, and focus on common goals.• Initiated long-term growth from $200M to $500M by transforming infrastructure to support expansion from relocation to full logistics and warehouse services to diversify customer base and dramatically increase demand.• Optimized operational efficiency and supported growth by restructuring workforce to add critical technical talent and implementing integrated ERP system across all 27 locations.

Fenton, Mo, Us

Rapidly promoted through multiple leadership roles to partner with board and owners in strategic leadership of global sales and Transportation Services Group. Transformed business model, culture, and performance across United Van Lines, Mayflower Transit, and UniGroup Logistics brands. Global P&L of $1.5B, 400 internal staff, and partners in 140 countries.• Launched 5-year strategic plan that transformed business model and captured with changing customer demographic through enhanced customer experience platform and customizable transport solutions model. • Aligned company with changing markets to create customer-focused sales organization with 2,800+ B2B accounts at $400M in yearly sales and applied real-time pricing to grow B2C operation to unprecedented $400M/year.• Achieved first-time profitability for $300M logistics business unit in 2016 and 2017 through strategic integration to capture new market opportunities. • Achieved unprecedented 28 straight profitable months for United Van Lines and Mayflower Transit in highly seasonable domestic moving industry.• Increased market share in B2B markets via business intelligence, maximum capacity yield, and strategic pricing; won competitive advantage in COD market by implementing sophisticated, web-based mobile sales tool.• Implemented innovative, sales-driving solutions, including industry-first aftermarket service programs based on VOC data, and “UniGroup Answer” portfolio of initiative services customized to national corporate accounts.

Multiple operations and sales leadership roles, from Regional Branch Manager of $70M Northern Region, Regional General Manager of $185M Northern Central Region, Director of Contracting Solutions, and Eastern Region Sales Director.• Took national contract offerings into non-traditional markets, and designed 2 new, differentiated service programs adding $32M in new service revenue with record profits up to 120% above historical averages.• Drove Chicago/Minneapolis locations to #1 rank nationally while growing Canada market, sustaining annual double-digit growth in equipment revenue, and achieving incremental margin gains across Northern Central Region.• Transformed chaotic Northern Region into crown jewel by establishing clear leadership, accurately allocating costs, and aligning staff responsibilities with talents. Driving revenue growth 27% from $55M to $70M.