Casey Pickering Email & Phone Number

Greater Boston Area

Danvers, Massachusetts

Waltham, Ma

Acted as segment leader for our specialty content list, which includes over 100 products. Managed this list of products and services and ensure market-oriented editorial content development and timely publication of new and revised products and accompanying support materials/services. Oversaw all product revisions proposals in specialty segment. Responsible for assigned products throughout their life cycle, assimilating market information to understand and respond timely… Show more Acted as segment leader for our specialty content list, which includes over 100 products. Managed this list of products and services and ensure market-oriented editorial content development and timely publication of new and revised products and accompanying support materials/services. Oversaw all product revisions proposals in specialty segment. Responsible for assigned products throughout their life cycle, assimilating market information to understand and respond timely to changing customer needs, and maximizing revenue potential of products. Worked with marketing team to establish strategic marketing programs for new products or enhancement, including identification of market segments, product position, pricing, and profitability.Played a proactive role in translating customers’ needs, pain points, and opportunities into strategic product plans. Use my ability to understand the business and develop solutions that will provide a competitive edge.Coordinate with sales, marketing, and finance teams to continually track performance of assigned titles against sales goals. Show less

Waltham, Ma

Generated ideas for new products and services as a member of a newly created product management teamLead high priority market research initiatives in order to develop product strategyWrote and launched web surveys, conducted interviews, and visited college campuses to identify market needs and validate new product concepts Served on the Innovation and New Product Proposal committees, where new ideas and business plans are pitched for approvalActed as… Show more Generated ideas for new products and services as a member of a newly created product management teamLead high priority market research initiatives in order to develop product strategyWrote and launched web surveys, conducted interviews, and visited college campuses to identify market needs and validate new product concepts Served on the Innovation and New Product Proposal committees, where new ideas and business plans are pitched for approvalActed as Editor-in-Chief for a quarterly newsletter sent to company stakeholders including vendors, consultants, and book authors Show less

Danvers, Ma

Play a lead role in the research and development of new products, studying the need for new products in the market, and developing and maintaining those products Work with the product team to strategically plan product development and assist the production team and the designers during the development of the productPrepare and pitch new product proposals for multiple print and electronic business lines to company decision makers Serve as brand leader for a company owned… Show more Play a lead role in the research and development of new products, studying the need for new products in the market, and developing and maintaining those products Work with the product team to strategically plan product development and assist the production team and the designers during the development of the productPrepare and pitch new product proposals for multiple print and electronic business lines to company decision makers Serve as brand leader for a company owned division, ensuring that the brand is properly positioned in the market and maintained internallyAs brand leader, manage a brand membership program with over 300 membersServe as lead book editor in market and also plan, manage, and lead all digital events Help shape the direction of print publications and manage the editor who leads this effort Show less

Danvers, Ma

• Serve as lead editor on home health live events, which includes generating agenda ideas; editing slides; obtaining, editing, and organizing resources; managing timelines; reviewing marketing; and attending the events• Directly work with the associate editorial director on major initiatives including rebranding, e-commerce migration efforts, and redevelopment of major online entities • Take the lead on implementing all changes that were proposed in the recent home health strategic… Show more • Serve as lead editor on home health live events, which includes generating agenda ideas; editing slides; obtaining, editing, and organizing resources; managing timelines; reviewing marketing; and attending the events• Directly work with the associate editorial director on major initiatives including rebranding, e-commerce migration efforts, and redevelopment of major online entities • Take the lead on implementing all changes that were proposed in the recent home health strategic planAlong with these responsibilities, continue to execute all associate editor responsibilities below. Show less

• Develop and manage content for e-newsletters, newsletters, audio conferences, webcasts, books, live events, and blogs. • Consistently brainstorm new product ideas for the home health market by keeping a pulse on the market. With these ideas, conduct extensive market research to prove the value of new product ideas by speaking with sources in the field, conducting surveys, and holding focus groups.• Work directly with the home health and hospice regulatory specialist and serve as her… Show more • Develop and manage content for e-newsletters, newsletters, audio conferences, webcasts, books, live events, and blogs. • Consistently brainstorm new product ideas for the home health market by keeping a pulse on the market. With these ideas, conduct extensive market research to prove the value of new product ideas by speaking with sources in the field, conducting surveys, and holding focus groups.• Work directly with the home health and hospice regulatory specialist and serve as her editor and main point of content for all content-related inquiries.• Collaborate with all departments including marketing, production, and editorial services staff to ensure proper completion of home health related projects.• Served as a member of the strategic plan committee for both the company and the home health market. For home health strategic plan, I formulated ideas, conducted extensive research, and presented the plan to key company stakeholders. Show less

• Wrote articles for home health newsletters on a variety of relevant topics• Served as manager and main content provider of the blog, OASIS-Central, which focuses on OASIS-C, the home health clinical assessment tool

Greater Boston Area

• Reported and wrote over 30 news stories and obituaries for the print edition including a news story that was displayed on the front page of the Metro section.• Consistently wrote articles and briefs for the Local News Updates blog on Boston.com. • Assisted staff writers with their stories while answering phones, taking news tips and answering reader questions.

Greater Boston Area

• Worked directly with authors to create a publicity strategy for their book.• Wrote press releases, pitches and press materials for print and TV satellite campaigns.• Set up interviews for clients with members of the media to gain publicity for their book and had books featured in the Chicago Sun-Times, The Patriot Ledger and on the Today Show.

• Served as the main point of contact for inbound media requests and assisted reporters from organizations including The New York Times, The Wall Street Journal and BusinessWeek in finding sources and research for their stories.• Pitched research reports to major newspapers, magazines and trade publications.• Tracked the corporate communications team’s media activity through an online database and compiled monthly reports to present to the department.