Casey Pilgrim Email and Phone Number
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I develop salespeople into successful sales professionals through sales process, knowledge development through training and coaching, and by removing obstacles that impede success. 20+ years combined experience in multiple verticals that ranges from starting up and managing automotive dealership Internet Sales departments; managing field-based territories including larger dealer group accounts; hiring, training, and developing sales talent; successfully leading sales teams with aggressive revenue objectives; and consulting/advising regarding advertising and marketing strategies. ------------------------------------------------------------------------------------------Automotive Dealership Skills & Experience:Website Content ManagementSEOSEM / PPCDisplay Advertising Using Structured and Unstructured DataOnline Video AdvertisingSocial Media ManagementSocial Media MarketingEmail MarketingOffline / Online Advertising CoordinationGoogle AnalyticsCRM Process Implementation & TrainingSales Process Implementation & TrainingTalent AcquisitionInternet Department ImplementationSkills & Experience:Field-based salesField-based sales team managementProduct advisory boardCompensation plan creation and inputSales process trainer/coachProduct trainingInfluencing the Decision™Sales ProcessConsultative (and transaction-based) sellingSalesforce.com and other CRMsGoogle-CertifiedSpecialties: Automotive and retail sales (SMB) (including the categories of legal, medical, home improvement, banking), sales management, business management, online marketing and advertising, consultative sales, sales process training and coaching, product training, and Salesforce.com.Marketing and Advertising Products / Services Experience: Search Engine Marketing, Search Engine Optimization including Google My Business Listing Management, Online Display Advertising, Website Services, Online Video Advertising, Digital TV including OTT and CTV, Social Media Management, Social Media Marketing, Reputation Management, Email Marketing, Print Advertising, Broadcast TV, Direct Mail.
Evolve Ai Marketing
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Evolve Ai MarketingAlabaster, Al, Us
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Consultant, AdvisorEvolve Ai Marketing May 2024 - Present
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Managing OwnerSelf-Employed Jan 2024 - PresentBookkeeping/accounting services, specializing in supporting churches. Services include budgeting, budget analysis, record keeping, reporting, monthly reconciliation, revenue entry, bill pay. Experience with Realm and Quickbooks accounting software.
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Digital Sales Team Coordinator, Local Sales Team CoordinatorNexstar Media Group, Inc. Jul 2023 - PresentIrving, Tx, UsSales team support on all things digital and broadcast-related at CBS 42 (WIAT) in Birmingham, Alabama.
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Business / Sales Operations & Reporting ManagerSincro, An Ansira Company Sep 2021 - Feb 2023Saint Louis, Mo, Us -
Regional Director Of Sales, Central United StatesSincro, An Ansira Company Sep 2019 - Sep 2021Saint Louis, Mo, UsAs the Director of Sales for the Central US, I led a team of sales account executives based in and selling into their territories that include FL, AL, MS, LA, TX, MO, AR, TN, KY, IL, IN, OH, MI, PA, and NY. My team was responsible for building strategic relationships with automotive dealers, while growing the Sincro (formerly CDK Digital) footprint in their respective areas of responsibility. The region carries a multi-million dollar book of business and follow a sales process that helps ensure that the right solutions are being prescribed to solve for our dealers' greatest hurts. In this role, I provided 1:1 and group sales process training and coaching using the "Influencing the Decision" (MEDDPICC-friendly) sales process.
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Digital Sales Manager At Wlbt Tv-3 / Wlbt.Com (Formerly A Raycom Station)Gray Television Apr 2018 - Sep 2019UsI worked in tandem with the broadcast sales managers to develop and grow digital revenue for the station. Responsibilities include training and coaching of sales team regarding digital solutions and consultative sales tactics/process, digital pipeline management and sales forecasting, and assisting in all phases of the sales process. Additional responsibilities include digital inventory management, pricing, formal training, individual coaching, strategic planning, and more.Key Accomplishment: Reversed YOY downward trajectory of digital revenues by achieving 2019 annual budget barely halfway into the year (July 10). Projecting to the finish the year at 120-130% of annual budget.Keys to This Result:More Strategic Longer-Term Digital SolutionsBetter Positioning of the station's core digital assets (news websites and apps)Created New Revenue Streams For Digital Thru Livestreaming Episodic ContentOngoing Training regarding digital including Google Ads and Google AnalyticsTransitioned from Transactional to Consultative Selling (MEDDPICC principles) -
Business ConsultantSelf-Employed Jul 2017 - Mar 2018I help SMBs by gaining an understanding of their business and the challenges they face, then providing recommendations that will address their personal and institutional pain points. Consultation services include marketing, advertising, finances, personnel, operations, technology, and more. Marketing services include SEM, fundamental SEO, website content optimization, display advertising, remarketing, social media management and advertising, and more.
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Vice President, Business Development & Corporate TrainingBell Media, Llc Feb 2017 - Jun 2017Corporate training responsibilities include creation of content for new hires joining the Bell Media sales team. Responsible for creation of all content, which addresses on-boarding, consultative complex solution sales processes (MEDDPICC principles), product training for a comprehensive digital suite of products and services, Google certifications, and more. Content creation includes training decks, online videos, online resources, and certification exams. Business development responsibilities include management of the Business Development Representative team, an outbound sales team that leverages emails and outbound calling to generate leads for the digital consulting (sales) team.
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Vice President, Business DevelopmentBell Media, Llc Jun 2016 - Jan 2017Responsibilities included management of a sales team responsible for growing revenue and customer base for Bell Media via online and indoor advertising solutions.Responsibilities and accomplishments include:-Defined and coaches sales process/methodology for digital sales team including creation of online learning modules (MEDDPICC principles)-Co-created original go-to-market pricing structure for digital products and services-Recommended and defined new products and tools into the digital sales portfolio-Defined original compensation structure for digital sales team-Contributed to defining original fulfillment and delivery processes-Created marketing materials for core product and service offerings, including bundled solutions-Provided digital solutions product training to all account executives in all markets including Indoor/Outdoor account executives-Integration of online and indoor sales teams
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General Manager, BirminghamBell Media, Llc Mar 2015 - May 2016General Manager, Online and Indoor, North Alabama. Responsibilities include building and growing the digital and indoor divisions of Bell Media with a sales team that I am responsible for hiring, training, coaching, and developing.Through collaboration with the VP of Online Media, CEO, and President of Bell Media, as well as other key contributors, the following items have been accomplished:-Defined and coaches sales process/methodology for digital sales team including creation of online learning modules-Co-Developed pricing structure for digital products and services-Recommended and defined new products and tools into the digital sales portfolio-Defined compensation structure for digital sales team-Collaborated to help define fulfillment and delivery processes-Created marketing materials for core product and service offerings, including bundled solutions-Provides digital solutions product training to all account executives in all markets including Indoor/Outdoor account executives-Integration of online and indoor sales teams
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Sales Team Manager, Retail & AutomotiveAlabama Media Group Jan 2014 - Mar 2015Birmingham, Al, UsSales manager for audience solutions team comprised of 6-7 account executives. Responsibilities included salesperson development, sales process coaching for consultative selling, supporting revenue goal attainment, effective solutions development, pipeline management, sales forecasting, interviewing and hiring sales talent, and other management related responsibilities. Focus was on developing newer account executives and providing them the tools, training, resources, and knowledge to be successful in their assigned roles. -
Senior Sales Consultant, RetailAlabama Media Group Sep 2013 - Dec 2013Birmingham, Al, UsResponsibilities include supporting the 15+ members of the retail sales team in generating, maintaining, and growing revenue from a portfolio of solutions that include print advertising in The Birmingham News, display advertising on AL.com, SEM, SEO, SMO, and more. Industries represented include banks/credit unions, furniture stores, physicians, attorneys, restaurants, and others.Using consultative analysis of the customer's business, it was my job to support and coach the retail sales team in understanding the business and determine strategies that will best address the customer's needs, and where appropriate, recommend or prescribe solutions, whether simple or complex in nature, whether our solutions or someone else's, that solve for those needs.
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Director Of Sales (South Region) | Regional Manager | Regional Sales ManagerThe Cobalt Group, Inc. Jun 2006 - Sep 2013Managed a team of field-based sales professionals that are located in the southeastern United States (Florida to North Carolina, west to Louisiana). Team was responsible for generating revenue by developing relationships with automotive dealers, providing consultation to prescribe and sell advertising and marketing solutions, and helping dealers better understand online marketing and how to better integrate it with their current offline marketing strategies. Coached to the "Influencing the Decision" sales methodology, which incorporates all the MEDDPICC principles.Accomplishments include Cobalt Presidents Achievement (Club) 2010 and ADP Presidents Club for FY 2013.
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Chief Technology Officer/Ecommerce Director/Corporate TrainerBenchmark Automotive Group Jul 2005 - Jun 2006Primary responsibilities were to upgrade all of the dealer groups' websites to a level that they could be the primary focus of all marketing efforts. Evaluated existing CRM processes to determine why CRM was not yielding a return at the 2 dealerships it had been previously implemented. Upon redefinition of the processes at the 2 stores, CRM was implemented at the other 2 stores, as well. Owner and many managers attribute reduced ad spending to the CRM changes that were made and evolved over a period of several months. Acted as the dealer group trainer for all sales staff and management for CRM. Implemented owner loyalty program through an e-newsletter service, incenting customers to sign up for newsletter by receiving service and parts discounts, resulting in growing email database from 500 to more than 5000 over the span of a few months. Three of four dealerships went Internet-Manager-free, as tools and processes were created for the floor sales staff to handle Internet leads.
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National Accounts Manager/Sales ExecutiveThe Cobalt Group, Inc. Apr 2000 - Jun 2005For three years I managed an assigned territory, developing existing relationships, improving processes as they pertain to technology, and grew revenue. My client retention rate was described as "legendary", and this earned me a role in a national position for the final two years of my tenure. During this time, I trained the country's largest automotive dealer groups on how to implement processes and leverage technology to make their business more consumer-friendly and profitable. I also acted as a regional manager to various sales teams within the organization and was an employee trainer/mentor. I also coached sales executives on using our "Influencing the Decision" sales methodology, which incorporates all of the MEDDPICC sales process principles.
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Internet Sales DirectorSusan Schein Automotive Feb 1999 - Apr 2000Acted as the Internet Manager for Susan Schein Chevrolet and oversaw website administration for both Susan Schein Chevrolet and Susan Schein Chrysler Dodge. In 14 months, dealerships saw a 16% lift in volume, with 16% of overall sales attributed to Internet department.
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Internet Sales ManagerSerra Toyota Jun 1998 - Feb 1999Starting as a traditional sales consultant, position evolved into the dealership's first Internet Manager. After struggling initially to find most effective processes, those processes were refined to where a successful Internet department was born. Many of dealership's Internet sales came from out of state, including Georgia, Mississippi, Texas, and Ohio. My primary contribution at this dealership was establishing an effective plan for success in this department, which sustained itself well after my departure.
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Field Radio Communications / SergeantUnited States Marine Corps Feb 1989 - Jun 1995Washington, Dc, UsServed as radio operator within 1st Battalion, 1st Marines, 1st Marine Division, Camp Pendleton, CA from 1989-1995. Desert Storm (1st Persian Gulf War) Veteran.
Casey Pilgrim Skills
Casey Pilgrim Education Details
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Usmc Field Communications SchoolCommunications -
Foley High SchoolGeneral Studies
Frequently Asked Questions about Casey Pilgrim
What company does Casey Pilgrim work for?
Casey Pilgrim works for Evolve Ai Marketing
What is Casey Pilgrim's role at the current company?
Casey Pilgrim's current role is Leader of Sales Operations with 25+ Years Experience Selling & Leading Field Sales Teams.
What is Casey Pilgrim's email address?
Casey Pilgrim's email address is ca****@****tal.com
What is Casey Pilgrim's direct phone number?
Casey Pilgrim's direct phone number is +120526*****
What schools did Casey Pilgrim attend?
Casey Pilgrim attended Usmc Field Communications School, Foley High School.
What are some of Casey Pilgrim's interests?
Casey Pilgrim has interest in Human Rights, Environment, Education, Children.
What skills is Casey Pilgrim known for?
Casey Pilgrim has skills like Sales Process, Sales Management, Sales, Digital Marketing, Online Advertising, Online Marketing, Marketing Strategy, Advertising, Sem, Seo, Salesforce.com, Customer Retention.
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