Casey Potter

Casey Potter Email and Phone Number

VP | Brand Marketing & Creative Leadership | Strategic Design & Brand Building @ Lynx Motors
Casey Potter's Location
United States, United States
Casey Potter's Contact Details

Casey Potter personal email

n/a

Casey Potter phone numbers

About Casey Potter

Passionate, results-oriented creative professional with over 15 years of experience driving innovation in design, brand strategy, and creative leadership. Proven success in crafting global design solutions, leading cross-functional teams, and shaping compelling brand narratives for industry leaders across multiple sectors. Adept at translating business objectives into bold, engaging, and cohesive creative strategies that foster brand loyalty and drive market growth.Key WordsBrand strategy | Creative direction | Marketing initiatives | Leadership | Designers | Marketers | Content creators | Brand identity | Cross-functional collaboration | Consumer insights | Competitive analysis | Brand growth | Digital strategy | Multi-channel marketing | Visual elements | Product development | Innovation | Brand loyalty | Brand equity | Content production | Brand positioning | Customer marketing | Cultural relevance | Creative services | Brand-defining experiences.

Casey Potter's Current Company Details
Lynx Motors

Lynx Motors

View
VP | Brand Marketing & Creative Leadership | Strategic Design & Brand Building
Casey Potter Work Experience Details
  • Lynx Motors
    Vice President Brand & Creative
    Lynx Motors Mar 2024 - Present
    Farmington, Michigan, Us
    Responsible for leading and overseeing all brand strategy, creative direction, and marketing initiatives. My leadership of talented designers, marketers, and content creators, is instrumental in shaping the company's brand identity, ensuring consistency across all channels, and driving innovative marketing campaigns that resonate with our target audience.
    View
  • Volcon | Epowersports
    Head Of Brand Marketing & Creative
    Volcon | Epowersports Jan 2023 - Mar 2024
    Round Rock, Tx, Us
    As the Head of Brand Marketing and Creative, I play a pivotal role in shaping and executing brand marketing and creative strategies, leveraging consumer insights and competitive analysis to drive brand growth. Head the brand design and creative team, guiding them in crafting compelling visual and creative elements that resonate with our target audience. Collaborate closely with cross-functional teams to develop new products and offerings rooted in market research and emerging industry trends, aligning them with the Volcon brand. Oversee the production of brand-defining content across all channels, ensuring it aligns with our Volcon's voice and values. Innovate and create distinctive consumer experiences that foster brand loyalty, reinforcing our brand's position in the market.
    View
  • Volcon | Epowersports
    Brand Marketing Manager
    Volcon | Epowersports Mar 2021 - Jan 2023
    Round Rock, Tx, Us
    Energizing the Volcon brand through visionary marketing and creative initiatives, ensuring its seamless integration into the cultural fabric at every touchpoint. Pioneering the charge in brand design and innovation by creating compelling strategies, rooted in deep consumer insights and a keen eye on competitors' moves. By balancing market research and emerging trends, I collaborate in shaping cutting-edge product development. Lead the creation of brand-defining digital content and craft captivating narratives. Elevating consumer engagement, forging distinctive experiences that foster unwavering brand loyalty.
    View
  • Cp Design
    Owner
    Cp Design Sep 2019 - Mar 2021
    CP Design is an agile creative powerhouse. Providing top-tier design, marketing, and strategy to a diverse array of clients elevating their brands to new heights and forging meaningful connections between the brand and their unique cultures creating resonance and authenticity.
  • Vista Outdoor Inc.
    Creative Director/Marketing
    Vista Outdoor Inc. Sep 2010 - Sep 2019
    Anoka, Minnesota, Us
    I spearheaded the design direction and orchestrated the marketing strategy at Bell Helmets, generating disruptive and culturally relevant content. I guided the creation of distinctive marketing campaigns that stayed true to the brand's core values. My role extended to mentoring and cultivating the in-house brand team, along with fostering vital collaborations with cultural influencers to elevate brand recognition among core consumer groups. Moreover, I collaborated closely with executive teams to devise global product launch strategies.
    View
  • Brg Sports
    Creative Director - Bell Helmets, Giro Sport Design And Blackburn Design
    Brg Sports Jun 2005 - Sep 2010
    Scotts Valley, Ca, Us
    I established and nurtured a dynamic design team, guiding their creative endeavors across various channels and brands, including Bell Helmets, Giro Sport Design, Blackburn Design, Easton Cycling, and Easton Moto. My leadership spanned a diverse spectrum, encompassing digital, print, in-store, video, and event initiatives within a multi-channel retail setting. Furthermore, I played a pivotal role in shaping brand strategies, providing CMF (Color, Material, and Finish) insights, and offering creative direction to the talented Industrial Design teams.
    View
  • Brg Sports
    Art Director - Bell Helmets And Giro Sport Design
    Brg Sports Nov 2003 - Jun 2005
    Scotts Valley, Ca, Us
    Led the formation of a diverse and effective design squad, overseeing the entire creative journey in collaboration with product, marketing, and sales leaders. Managed the design pipeline from inception to production for emerging product segments at Bell Helmets, Giro Sport Design, and Blackburn Design.
    View
  • Bell Sports
    Senior Designer - Bell Helmets
    Bell Sports Aug 2001 - Nov 2003
    Effectively distinguished the Bell brand amidst fierce market competition. Crafted compelling in-store brand encounters. Expertly executed on-schedule and within-budget brand marketing and packaging initiatives. Formulated creative strategies that defined the brand.
  • Frog Design
    Sr. Designer – Corporate Identity, Product Development And Brand Strategy
    Frog Design Jun 1999 - Aug 2001
    San Francisco, California, Us
    As part of the Brand Strategy Group, I created comprehensive global branding solutions encompassing brand identities, websites, online and print advertising, packaging, in-store promotions, and signage for numerous renowned brands such as Motorola, Plantronics, Microsoft, Ford, and Symantec. I led design reviews and client presentations while fostering strong relationships with esteemed clients. Additionally, I formulated essential global brand standards and style guides to enhance and streamline the branding processes.
    View
  • Sessions
    Designer – Advertising, Catalogs And Apparel
    Sessions Aug 1998 - Jun 1999
    Us
    I played a pivotal role as a core team member in charge of the entire creative journey, spanning from ideation to finalization, for all marketing and brand assets. This encompassed an array of materials, including catalogs, advertising, event branding, and apparel graphics, within the snowboard and skateboard sectors.
    View
  • Hasbro
    Designer – Packaging And Product Branding
    Hasbro Jun 1995 - Jul 1998
    Pawtucket, Ri, Us
    I designed extensive packaging, toy graphics, and catalog systems, positioning the Vortex brand as a prominent player in the active outdoor toy market. My involvement spanned the entire design cycle, from conceptualization to production, ensuring a cohesive and successful outcome.
    View

Casey Potter Skills

Action Sports Industrial Design Product Design Concept Development Brand Development Creative Direction Art Direction Idea Generation Packaging Graphic Design Adobe Creative Suite Sporting Goods Product Development Trade Shows Apparel Prototype Graphics Illustrator Advertising Bicycle Manufacturing Motorcycle Safety Designs Design Strategy Interaction Design Committed To Professionalism Motorcycle Industry Artistry Motorcycle Catalogs Concept Design Branding And Identity Sportswear Corporate Identity Integrated Marketing Brand Architecture Corporate Branding Logo Design Typography Marketing Strategy Marketing Management Social Media Marketing Brand Management Branding Concept Art Packaging Design

Casey Potter Education Details

  • Loma Linda University
    Loma Linda University
    Communication & Advertising

Frequently Asked Questions about Casey Potter

What company does Casey Potter work for?

Casey Potter works for Lynx Motors

What is Casey Potter's role at the current company?

Casey Potter's current role is VP | Brand Marketing & Creative Leadership | Strategic Design & Brand Building.

What is Casey Potter's email address?

Casey Potter's email address is cp****@****rts.com

What is Casey Potter's direct phone number?

Casey Potter's direct phone number is +183146*****

What schools did Casey Potter attend?

Casey Potter attended Loma Linda University.

What skills is Casey Potter known for?

Casey Potter has skills like Action Sports, Industrial Design, Product Design, Concept Development, Brand Development, Creative Direction, Art Direction, Idea Generation, Packaging, Graphic Design, Adobe Creative Suite, Sporting Goods.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.