Casey Powers Email and Phone Number
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Proven C-Suite Marketing Executive and Growth LeaderVision | Strategy | Growth-Focused | Measurable OutcomesA dynamic, hands-on leader with extensive experience in full-stack marketing, sales, and executive leadership. Renowned for driving sustainable growth, operational excellence, and transformational impact at scale.Core Strengths and Accomplishments:• Restructuring and Unifying Teams: Spearheaded team alignments to achieve rapid, scalable growth while fostering a culture of collaboration and innovation.• Strategic Leadership: Architected and executed long-term strategies that delivered sustained business impact and market leadership.• Exceptional ROI: Achieved outstanding results through highly effective lead generation solutions and optimized marketing investments.• Demand Generation Excellence: Directed global demand generation and go-to-market strategies to drive customer acquisition and revenue growth.• Revenue Acceleration: Delivered significant ARR increases through solution innovation, ROI-driven campaigns, and strategic partner marketing.• P&L Ownership: Managed full P&L responsibilities, ensuring profitability and strategic alignment across marketing organizations.• Category Leadership: Positioned organizations as market leaders by enhancing brand visibility and prioritizing customer-centric growth.• Growth-Focused Innovation: Successfully launched new solutions, managed acquisitions, and executed seamless brand consolidations to maximize organizational value.Industry Expertise:B2B SaaS, HR solutions, construction technology, mobile applications, consumer electronics, and enterprise technology.
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Founder And CeoMastering Business AlignmentLos Angeles, Ca, Us
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Fractional CmoChief Marketing Officer Services Feb 2024 - Present
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Chief Marketing OfficerYottaa Jul 2022 - May 2023Waltham, Ma, UsRestructured and expanded the marketing team, introduced the organization's first digital demand generation strategy. Refined brand communication across all marketing channels to enhance clarity and deepen understanding of our product's value. Updated and relaunched company website to enhance performance and boost conversion rates. Created and put into action the organization's first third-party product validation strategy. -
Fractional CmoChief Marketing Officer Services Jul 2021 - May 2022
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Chief Marketing OfficerArcoro Jan 2018 - Dec 2020Scottsdale, Arizona, UsDirected and led the company's strategy to consolidate three HR SaaS software brands into one highly visible leading brand. • Charted course for brand consolidation, developed and executed brand positioning strategy, value proposition statement, voice, and tone, positioning the organization as a leader in modular HR SaaS solutions. • Created and implemented highly effective digital marketing strategies across paid search, social media, company, and partner websites dramatically increasing monthly lead count and sales pipeline.• Built and drove revenue-generating programs to increase inbound demand and support partnerships with sales and BDR teams for effective account targeting, delivering more than 85% in net new account contacts.• Transformed marketing departments of three separate SaaS organizations into one highly effective, cross-matrixed marketing team. -
Vice President Of Marketing And Business DevelopmentExaktime, An Arcoro Product Oct 2011 - Nov 2018Calabasas, Ca, UsSuccessfully positioned organization’s brand and workforce management SaaS solution as authority and expert in a highly competitive market.• Architected successful digital marketing campaigns, which motivated existing customer base (7K+ companies) to move from on-premise legacy solution to adopt new SaaS cloud-based platform, dramatically increasing in Annual Recurring Revenue (ARR). • As executive leader, recruited, managed, and mentored highly skilled marketing teams. • Fostered close relationships with sales and product development teams to ensure proper alignment of marketing campaigns with company strategic initiatives. -
Senior Vice President, Marketing & Business DevelopmentRed Guitar Feb 2005 - Mar 2009Canyon Country, California, UsAccelerated marketing and business-building initiatives for continuous business development of boutique advertising agency. Restructured organizational goals and targets to achieve smooth execution of all campaigns while leading and training marketing staff, web development team, copywriters, and designers.• Ensured 20% year-over-year growth by identifying new business opportunities and negotiating contracts within computer software, automotive, educational, and mail-order industries. -
Founder | Chief Executive Officer (Ceo)Mind Rivet Media Feb 2001 - Aug 2003Launched leading-edge B2B internet media ad company targeting leading manufacturers: Microsoft, TUMI, Cobra, Crate & Barrel, Makita, and other top brands.• Created state-of-the-art, proprietary 360-degree product view technology and marketing analytics services to provide customers with online, 3D view of manufactured products, delivering annual sales growth of +200%. • Launched aggressive and successful marketing programs to promote unique marketing service, producing 5.5M+ product impressions per month.• Hired, trained, and mentored highly talented groups of marketing, sales, and technology staff.Company acquired 2003
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Founder | Chief Executive Officer (Ceo)Mobileplanet Dec 1993 - Jan 2001Founder and visionary for industry-leading B2B/B2C mobile computing products and accessories mail-order/ecommerce startup, generating $20M+ in annual revenue in 6 years. • Implemented strategies to create demand and recognition of the MobilePlanet brand, catalog, and website, which established company as the leader and knowledge base for the mobile computing industry.• Recruited and mentored key executive personnel and staff for all departments.• Developed first-ever industry catalog and website, creating product-driven advertising through which MobilePlanet became the industry authority.• Launched successful MobilePlanet Express airport retail outlets, driving brand awareness and demand for unique proprietary product lines.Company acquired.
Casey Powers Skills
Casey Powers Education Details
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Mit Sloan School Of Management -
Coleman UniversityComputer Technology
Frequently Asked Questions about Casey Powers
What company does Casey Powers work for?
Casey Powers works for Mastering Business Alignment
What is Casey Powers's role at the current company?
Casey Powers's current role is Founder and CEO.
What is Casey Powers's email address?
Casey Powers's email address is ca****@****ail.com
What is Casey Powers's direct phone number?
Casey Powers's direct phone number is +181822*****
What schools did Casey Powers attend?
Casey Powers attended Mit Sloan School Of Management, Coleman University.
What skills is Casey Powers known for?
Casey Powers has skills like Strategic Partnerships, Business Development, Start Ups, Marketing Strategy, New Business Development, Management, Entrepreneurship, Leadership, Saas, Executive Management, Business Strategy, Competitive Analysis.
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