Casey Powers Email & Phone Number

Los Angeles, CA, US

Waltham, MA, US

Restructured and expanded the marketing team, introduced the organization's first digital demand generation strategy. Refined brand communication across all marketing channels to enhance clarity and deepen understanding of our product's value. Updated and relaunched company website to enhance performance and boost conversion rates. Created and put into.

Scottsdale, Arizona, US

• Directed and led the company's strategy to consolidate three HR SaaS software brands into one highly visible leading brand.
• Charted course for brand consolidation, developed and executed brand positioning strategy, value proposition statement, voice, and tone, positioning the organization as a leader in modular HR SaaS solutions.
• Created and implemented highly effective digital marketing strategies across paid search, social media, company, and partner websites dramatically increasing monthly lead count and sales pipeline.
• Built and drove revenue-generating programs to increase inbound demand and support partnerships with sales and BDR teams for effective account targeting, delivering more than 85% in net new account contacts.
• Transformed marketing departments of three separate SaaS organizations into one highly effective, cross-matrixed marketing team.

Calabasas, CA, US

• Successfully positioned organization’s brand and workforce management SaaS solution as authority and expert in a highly competitive market.
• Architected successful digital marketing campaigns, which motivated existing customer base (7K+ companies) to move from on-premise legacy solution to adopt new SaaS cloud-based platform, dramatically increasing in.
• As executive leader, recruited, managed, and mentored highly skilled marketing teams.
• Fostered close relationships with sales and product development teams to ensure proper alignment of marketing campaigns with company strategic initiatives.

Canyon Country, California, US

• Accelerated marketing and business-building initiatives for continuous business development of boutique advertising agency. Restructured organizational goals and targets to achieve smooth execution of all campaigns.
• Ensured 20% year-over-year growth by identifying new business opportunities and negotiating contracts within computer software, automotive, educational, and mail-order industries.

• Launched leading-edge B2B internet media ad company targeting leading manufacturers: Microsoft, TUMI, Cobra, Crate & Barrel, Makita, and other top brands.
• Created state-of-the-art, proprietary 360-degree product view technology and marketing analytics services to provide customers with online, 3D view of manufactured products, delivering annual sales growth of +200%.
• Launched aggressive and successful marketing programs to promote unique marketing service, producing 5.5M+ product impressions per month.
• Hired, trained, and mentored highly talented groups of marketing, sales, and technology staff.Company acquired 2003

• Founder and visionary for industry-leading B2B/B2C mobile computing products and accessories mail-order/ecommerce startup, generating $20M+ in annual revenue in 6 years.
• Implemented strategies to create demand and recognition of the MobilePlanet brand, catalog, and website, which established company as the leader and knowledge base for the mobile computing industry.
• Recruited and mentored key executive personnel and staff for all departments.
• Developed first-ever industry catalog and website, creating product-driven advertising through which MobilePlanet became the industry authority.
• Launched successful MobilePlanet Express airport retail outlets, driving brand awareness and demand for unique proprietary product lines.Company acquired.

Education record

Computer Technology