Casey Wu Email & Phone Number

London, England, GB

New York, US

New York, US

Worked on the Growth teams and focused on designing the onboarding experience for the Stash app.

Denver, Colorado, US

• Designed experiences to bring evidence-based solutions to people with chronic pain.
• Led user research and Mixpanel data analysis to identify growth and activation opportunities
• Collaborated cross-functionally to design A/B experiments targeting growth, resulting in increased subscriber conversion rate
• Leveraged data-driven storytelling to gain support for solving clinician pain points and advocated for a redesign that increased the new clinician activation rate

• Product design and research on the Data Operations team, an enterprise engineering team that offers services and tools to simplify data engineering oncall workflows across Facebook.
• Led design thinking for the DataOps engineering team
• Partnered with engineers and program managers to define digital products and improve service touchpoints, and brought user needs to the forefront of decision-making
• Influenced direction of the team’s products through comprehensive user research
• Owned interaction design and prototyping for new web and mobile toolsContracted via Crystal Equation

San Francisco, California, US

• Collaborated with cross-functional teams to redesign frog’s public-facing website.
• Articulated design rationale using visual and verbal storytelling skills
• Advocated for and led user testing, and leveraged findings to influence designs
• Created user flows, wireframes, interactive prototypes, and motion designsContracted via Aquent

Brooklyn, New York, US

• Ideation and prototyping work for a website redesign for a travel market research client
• Distilled insights from Google Analytics and presented to stakeholders
• Created interactive prototypes in Axure RP and led A/B testing with stakeholders

New York, New York, US

• Designed a mobile app for pelvic pain treatment from scratch. Owned every stage of the design process, from user research to prototyping/testing to design handoff.
• Led end-to-end design process and took an iterative approach to mobile app design
• Defined information architecture and UX strategy to solve complex user problems
• Conducted exploratory research and usability testing with pelvic pain patients
• Delivered high-fidelity prototypes, user flows, style guide, and motion designs

• Redesigned the website for this nonprofit dance company, delivering user insights, a responsive design, and style guide.
• Audited, redesigned, and delivered an intuitive desktop user interface that aligns with usability principles, visual design principles, and industry trends
• Conducted usability testing, generated empathy map, and revised user flows based on user needs
• Using Sketch and Figma, tested and iterated wireframes and prototypes, which met user needs by leveraging UX writing and visual hierarchy
• Created a responsive web design
• Developed style library and harmonious typography system

Boston, MA, US

• Conducted keyword research using Google AdWords and developed metadata for SEO of a client's website
• Optimized efficiency of ActiveCampaign marketing automation campaigns by implementing goal-completion tracking
• Built Google Data Studio reports presenting weekly metrics and performance analyses for clients’ Facebook campaigns
• Researched Facebook ad campaign best practices and communicated recommendations on new ad types, copy, and creative

New York, NY, US

• Used Google Analytics data to optimize the user experience of a Help Center that had half a million visitors per year, advocated for visual logic and a content hierarchy, and communicated recommendations persuasively.
• Observed and interpreted user flows of 80 unique users on the website to build empathy with users and understand user behavior, resulting in qualitative findings that validated the need for the customer support team
• Analyzed Looker data to evaluate a customer reengagement initiative and advocated for A/B testing the email campaign as well as improving the readability of the email by developing a visual hierarchy and focal points

Boston And New York City, US

• Conducted SWOT analysis to pinpoint Women's iLab's differentiation within the market, develop a brand profile, identify competitors, and ascertain opportunities for growth, resulting in recommendations to the executive.
• Created consumer profile survey and consumer profile PowerPoint deck for potential investors

Bachelor'S Degree, Psychology

Freshman Year

High School