As Senior Com Trading Manager, I lead the development and implementation of digital category growth plans in collaboration with the Woolworths commercial team and key business partners, whilst simultaneously leading the Vineonline business.My role is focussed on commercial growth and success, leading and providing expertise while fostering connections between digital experts, the commercial team, and other key stakeholders. With a high level of visibility across the organisation, I help influence key decisions and contribute to the overall strategic direction of the eComX business.Key Responsibilities Include• Development of the eComX strategic plan for the digital environment• Delivery & execution of the Com category growth plans• Influence eComX EBIT delivery through smart commercial development• Development of Digital Capability within eComXFunctional skills required in my role include e-commerce category management, strong commercial acumen and experience in driving sales and profit, strategic thinking with the ability to influence and build relationships across different business units, excellent communication, leadership, and analytical skills, as well as a strong understanding of the digital landscape.

Leading the Vineonline team I have responsibility for all aspects of the business including the digital, warehouse, merchandising, customer service, telesales, and website business performance. My role ensures the fiscal, team and strategic deliverables are achieved by all channels within Vineonline. - Ensure achievement of key Budget metrics for all channels and the overall Vineonline business including Revenue, Net Contribution, Margin and EBIT (both monthly and annual targets)- P&L ownership, expense approvals and budget expenditure.- Lead the Vineonline pricing strategy, aimed at achieving maximum margins whilst retaining competitiveness in market place.- Ownership of the sales performance and budget for all channels across Vineonline- Managing the growth and health of the Vineonline customer database- Ensure the growth of the Outbound Customer base and also the B2B customer base from scratch in a highly competitive market.- Ensure Vineonline is compliant with liquor legislations and licensing.- Ensure import licenses are maintained and managed with border control.- Escalation of any significant operational impacts to Woolworths stakeholders.Vineonline is Woolworth’s only pure play liquor retailer and operates as a standalone business within the framework of WooliesX. We are a customer focused business who have built one of New Zealand’s largest multi-channel liquor businesses to a diverse range of customers, some of whom have been with Vineonline for over 20 years!

Business leader of Pet.co.nz, NZ’s largest online pet retailer,and PetPost NZ as two of NZ’a most reputable pureplay pet retail brands.- End-to-end ownership of the two business units within Petstock Group- Full P&L ownership, strategic planning and commercial deliverable responsibilities - Lead the development and execution of online digital strategies- Lead, manage and develop the Online team- Lead Customer Experience Center to achieve fantastic customer service levels- Direct and lead the team on all buying, promotions, trading terms activity with suppliers- Manage and optimise the day to day relationship with our 3PL and freight providers- Maximize online conversion through effective customer journeys (optimizing online navigation, search results and product presentation based on analytics)- Identify opportunities to harness technology to deliver increased traffic to PETstock websites- Test and track performance across all platforms (e.g., web, mobile) and continuously innovate to improve the customer experience.- Provide campaign/seasonal insights and drive continuous improvement- Keep up to date with digital best practices, competitive and industry changes and developments - Develop initiatives that bridge digital with the traditional store to drive greater customer engagement and sales- An active contributor to the strategic direction of the business at PETstock for the New Zealand expansion and success of the Group

– Build customer love and retention for MFB.– Hands-on people leader including managing, coaching, training and evaluating employee's performance.– Develop Customer Love frameworks that are easy, simple and provide positive outcomes.– Identify and challenge any negative effects on the customer experience.– Responsible for increasing our net promoter score and minimising churn.– Driving sales leads and customer validation of new product developments.– Strong organisational skills with intense attention to detail.– Effective and prudent management of assigned budgets.– Lead a passionate and engaging Customer Love team of up to 40, that’s driven to provide an innovative and gold standard level of customer experience to MFB foodies. – Recruit, induct and support the growth & development of the Customer Love team.– Create and drive a persistent focus on the customer in the actions the company takes and that achieves the best customer experience and outcome.– Develop & implement customer programs: welcome, activation from paused, loyalty, re-engagement from cancelled and feedback/insights– Develop & implement love strategy – customer recognition and reward. Increase MFB NPS scores and existing customer satisfaction/love.– Engage the entire MFB team in managing customer relationships, revenue, and profit.– Create a persistent focus on the customer in the actions the company takes.– Drive inter-department collaboration to work together for optimum customer experience delivery.– Leverage data and analytics to drive insights. Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal.– Establish and implement an insights program to better meet the customer and market needs.– Deliver market intelligence, lead generation, product and market development.

To actively promote and support the people function in providing a high level of internal service excellence and continuous improvement to Generator by;– Development and implementation of functional people strategies and operational plans in line with the business Strategy– Continuous improvement and innovation of the people function– Ensure people managers and Generator employees are supported– Ensure the best people are attracted to Generator and are supported to reach their full potential– Support people managers to recruit, support and grow their teams– Manage the induction/exit and performance processes for all employees– Plan and execute training as needed by the team– Execute People programs to support the development, wellbeing and engagement of the team– Produce and maintain functional employment related documents required by the team– Support all reward and recognition programs as required– Ensure Generator complies with all relevant legislation, statutory requirements, regulations and standards– Research, promote and educate the use of up to date and proactive communication methods at Generator– Use creative channels to receive continuous feedback from the team– Support the establishment and development of the employment brand and employee value proposition– Review and adjust People systems and processes as required to ensure innovation and efficiency– Provide data and reporting analysis and recommendations as required– Continuously capture any ideas or initiatives to implement that will improve the business efficiency or special projects– Manage the implementation of any new projects

Generator is New Zealand's premier coworking space, supporting hundreds of businesses and entrepreneurs across three locations at Britomart, in the CBD of Auckland.Generator's vibrant spaces are full of activity, with shared workspaces, serviced offices and event spaces filled with a community of businesses ranging from small ambitious startups to the beachheads of international corporates. With coworking becoming the preferred way to work worldwide, Generator is poised for huge growth, and all within a bright open-plan workplace among a large team of specialists covering marketing, design, tech, hospitality, events and infrastructure.My roles and responsibilities include:– Managing and maintaining executive schedules, including scheduling travel and conferences, making appointments– Assistance with managing key sales leads and membership relationships– Project and time management– Driving outcomes in a timely and cohesive manner– Reading and analysing submissions, letters, agendas, and memos – Preparing reports, collect and analyse information– Preparing presentations, including to the executive team and the Board– Maintaining knowledge by attending professional and technical educational seminars and workshops– Reviewing publications & maintaining professional and personal networks within the industry– Assisting with budget preparation and reviewing actual costs– Providing support to other parts of the business to ensure success– Interacting with customers to problem solve, including liaising with external stakeholders to make sure information is correct and reported accordingly– Evaluating policies to ensure they are in compliance with corporate rules and legislation

With a keen interest in the events industry I joined the Eventfinda team in 2011, primarilyto assist with the launch and development of Eventfinda Australia. From maintaining and building permanent aspects of the site, to the creation of news content, tour collections and event listings, I worked alongside the Eventfinda team to systematise content production and publishing. I independently managed administration, content, and customer communications through phone and online support services. After the Australian platform was licensed to a third party, I formulated & documented the content standards and strategy for future staff in New Zealand, Australia and the Philippines.In 2013 I joined the New Zealand Operations team, focusing on developing sound administrative processes, pitching for and maintaining ticketing clients, developing publicist relationships, supporting the Head of Ticketing, and working with event teams for on-the-day gate & event management. I worked closely with the Commercial Director to assist with producing presentations, proposals, and building advertising revenue. I took over management of content production and led the customer support teams for the Australia, Singapore and USA websites.2014 saw the Australian licence expire, and my role transitioned to managing all aspects of the Eventfinda Australia website. My role was focused on forming and nurturing relationships with venue clients, promoters, and publicists around the country, as well as seeking and growing potential strategic partnerships. I was responsible for training and supporting the sales team and managing the rapidly expanding content team, as well as event delivery & management.

Organised by the World Economic Forum, the Global Shapers Community is a network of Hubs developed and led by young people aged 20-30 who are exceptional in their potential, their achievements and their drive to make a contribution to their communities. In 2014 I was invited to join the first New Zealand chapter of Global Shapers.I was nominated as Curator for the year 2016-2017 to lead exceptional young achievers to successfully carry out diverse community projects, run and facilitate group strategy days as well as monthly board meetings. I was invited to the Annual Curators Meeting held in Geneva in August 2016 at the United Nations Office, the World Trade Organisation, and the World Economic Forum HQ, learning about execution, leadership, marketing/ branding, event management, and community engagement.

In 2014 I launched Aspire Mentoring; a company dedicated to educating, inspiring, encouraging and supporting young girls aged 10–18 to achieve their dreams. At Aspire, I create an environment where girls work together to achieve their personal, educational and extra-curricular goals. Each week of the program is dedicated to learning about who they are, working through issues they find challenging and becoming aware of their talents.As Founding Director, I built the Aspire Mentoring platform from concept to execution. I created and manage the company website as well as devise worksheets and presentations. I visit schools as a guest speaker for presentations and work individually with both parents and students. Aspire enabled me to personally challenge myself to manage and create relevant content, work with media for publicity and promotion and organise school-holiday workshops. I maintained a programme that was relevant and appropriate while also keeping administrative aspects effective and efficient. Growing strategic and meaningful relationships with clients has been one of the most rewarding learning experiences of starting my own business.

Photographic modeling:- The Warehouse NZ catalogue 2001-2008, Swarovski, 52 Weeks of Beauty, Astra Bridal, Miss Paris Beauty Campaign, Bride & Groom MagazineMusic Videos:- Rhys – Hot Summer, PNC – Tonight, Evermore – Hey Boys and GirlsCatwalk modeling:- Radio Lollipop, Amber Whitecliffe, Catwalk Studios, NZ Grand Wedding Show, Air NZ Fashion Week, Sarah Lilli, Le Jose Fashions (Maxmara, Versace, Hugo Boss), Hospice Fashions, Yellow GlenTelevision commercials:- The Warehouse 2001-2014, Ezibuy Fashions Autumn, Spring, Winter campaigns, Halifax CommercialsPublic speaking/other:- New Zealand’s Next Top Model, Miss International Beauty pageant final, Miss International winners press conference, Miss World New Zealand 2013, JBA digital seminar presenter, Top 3 Bravo Local Host Candidate Represented by Auckland Actors– Presenter | Bedpost Help Series 2018, KFC ‘Like a Boss’ commercial.