Support the Office of Energy Efficiency and Renewable Energy (EERE)'s Geothermal Technologies Office (GTO) by creating internal and external comms messaging and processes.Foster strategic planning and effective prioritization by leading the development of the GTO Communications Team’s creation and maintenance of an editorial calendar.Organize and project manage the GTO Communications' team workloads and portfolio.Manage GTO’s web strategy and serve as the client’s proxy on designated projects, including multiple phases of website redesign and development, and the design and launch of a forthcoming storymap page illustrating geothermal reservoir depth.Provide dotted-line management to junior contractors, serving as their go-to sounding board and first-round reviewer.Develop materials for and coordinating the release of major announcements with GTO staff, the EERE Communications office, and DOE Public Affairs.

Supported the Office of Fossil Energy and Carbon Management's communications team in spreading the word about the latest developments in fossil energy.Created new content for internal and external audiences and served as the team's go-to editor.Transformed a bad contractor-client relationship under former support staff, bringing a higher caliber of expertise and insight that resulted in a satisfied, happy client within a few weeks of starting in the role.Revived, redesigned, and composed an external monthly newsletter, resulting in an average 57% increase in click rate.Created blog posts, infographics, fact sheets, and other deliverables to spread awareness of carbon management technologies and funding opportunities at DOE.Created a daily internal newsletter to share internal updates, upcoming events, and the latest carbon management news with internal FECM staff.Secured new content, drafted posts, and reviewed plans for FECM social media in support of the social media lead.

Promoted to lead the full digital marketing strategy for all IJM North America projects (60+ unique projects in the 2020 portfolio), shaping the marketing messaging and developing integrated marketing plans to meet team goals and produce a consistent audience experience.Lead a collaborative digital marketing planning process that I created, delivering cohesive strategies across all marketing channels as well as clarity and focus throughout each project’s lifecycle.Lead a cross-team monthly meeting to share pain points and problem solve, resulting in identifying division-wide issues and recommending solutions to leadership.Provided the structure and planning that produced 32% growth in online revenue in 2020.Advised Digital Director on the selection and implementation of all new platforms, particularly through the lens of constituents' and internal users' experience, as well as on tactics to improve the ROI of all digital channels.Continued to deliver on all aspects of the Email Marketing Manager position below.

Lead strategy for email marketing across the division, managing lead generation and retention, nurturing the overarching constituent journey, and analyzing and reporting on email performance. Increased email open and click rates by 50% since 2018 and exceeded 2020’s industry standard for dollars raised per 1,000 fundraising messages by 64%.Managed and improved IJM's use of the Marketing Cloud platform; project managed all upgrades to IJM email/Marketing Cloud capabilities.Created or approved all copy and design, delivering better storytelling, effectiveness, and appeal to the recipient. Acted as the subject matter expert on the emailable database and core audience segments, advising colleagues on defining their target audience and understanding audience behavior.Launched and co-created a monthly newsletter, producing content marketing that has given a new platform to IJM thought leadership and has garnered (without asking!) $42K over the 18 months since launch.Championed the incorporation of A/B testing and journey-building into project planning.Designed an IJM newcomer welcome series, producing a unified introductory experience, different paths by donation level, and a 31% open rate and a 4% click rate journey-wide.Implemented and maintained a consistent, effective email signup, subscription preference, unsubscribe, and disengaged subscriber journey across all digital platforms.Structured the division’s email marketing calendar, recommending the most effective send dates and times and serving as the strategic decisionmaker when projects compete.

Built lead generation and member retention marketing campaigns for a portfolio of 6-9 products, optimizing performance through continual A/B testing and engagement and conversion metric analysis.Made strategic recommendations to subject matter experts on effectively positioning their research and technology to better connect with target audiences.Led monthly team meetings focused on reinforcing digital marketing best practices, brainstorming new tactics, and enhancing the team’s skill level working with core marketing and CRM systems.Advised blog authors on content and ad efficacy, selecting appropriate next step calls to action for each post.Promoted after ten months on staff into a role with greater autonomy and opportunities to train junior staff.

Edited and proofread all proposals, surveys, memos, crosstabulations, reports, and presentations produced by the organization, ensuring the accuracy and clarity of all research and advising pollsters on structural improvements in presenting their findings. Supervised the editing department in the absence of the editor-in-chief, including managing a junior editor.Trained assistant analysts on Quanquest, a software system developed for Hart for producing phone surveys and results.

Served sections of 7-10 tables and assisted in onboarding new hires

Assisted lead teachers in 7th and 8th grade math classes, and led small-group study sessions. Planned and led courses and clubs in the substantial afterschool program, including creating week-long courses during breaks in the official school year.

Wrote, analyzed data, edited, and conducted research for vice presidents and program managers, assisting in the creation of client reports, conference materials, and website updates. Consulted for personal clients, providing technical writing and editing support.