Dtc Manager (Direct-To-Consumer)
CurrentAccelerating digital commerce by introducing consumers to frictionless shopping experiences. Cross-departmental collaboration to reach business objectives. Defining ecommerce vision for digital marketing strategies. Successful activations supporting channel growth in SEO, affiliate, and organic verticals. A&P budget management aligning with P&L priorities. Notable Projects: Tech stack solution design, Ecommerce micro-service integrations, Global Sustainability Committee.