-Responsible for developing, implementing, and managing core strategies to grow the Capri Blue brand -Strategically drive the development and execution of the marketing plan to reach business objectives-Drive rapid growth that supports double-digit YOY revenue increases in e-commerce, wholesale, international and key account channels-Identify needs in the marketplace and work with the design team to develop a product assortment that fulfills those needs-Develop a product line strategy and launch plan to successfully launch new products that support the growth of the brand-Lead annual planning process for the brand’s strategic imperatives, revenue, and expenses-Work collaboratively with cross-functional teams to execute strategic marketing projects -Manage a team of brand professionals inclusive of recruiting, training, coaching, and mentoring career development-Managed re-positioning of the brand to align with shifts in the marketplace and consumer base-Member of Senior Leadership Team

-Developed sales and marketing strategies and worked collaboratively with cross-functional teams to ensure proper execution-Managed outside rep agencies inclusive of 115 independent reps and grew wholesale revenue by double-digits YOY-Established internal sales rep model and managed team of 4 off-site territory reps in New England and the Midwest-Secured new business with national key accounts and international distributors-Developed an extensive marketing plan that outlined marketing-related programs and oversaw the product plan, brand positioning, pricing model and distribution-Supervised a sales team of ten and marketing team of two -Member of Senior Leadership Team-Secured national key accounts and international distributors-Developed an extensive marketing plan that outlined all marketing-related programs and oversaw the product plan, brand positioning, pricing model and distribution against the plan-Supervised a sales team of ten and marketing team of two -Member of Senior Leadership Team

-Optimized sales performance of wholesale and international channels-Managed and supported 10 rep groups consisting of 110 independent sales reps-Performed sales trainings to equip outside agencies with necessary tools to meet sales goals-Developed and streamlined customer service protocol and processes -Collaborated with design team to build product plans-Supervised a team of six

-Managed re-branding of the company image-Worked with design team to develop product plans for two launch seasons each year -Styled photography for wholesale collateral-Represented Capri Blue and Aspen Bay Candles at tradeshows across the US -Responsible for visual presentation of trade shows and retail environments -Managed 8+ retail employees-Purchased merchandise for store inventory-Managed advertising, marketing and social media -Hired and on boarded retail store employees and managed store budget

-Assisted Retail Manager in day-to-day activities-Assisted in planning, buying, and merchandising-Received inventory and prepped merchandise for sale-Managed schedule and payroll