Casey provides full-service qualitative design and strategic insights for both general and youth market clients. Casey has experience on the client, supplier, and agency sides of the business and has worked in a variety of categories including consumer packaged goods, snacks/beverages, financial services, personal care, technology, apparel/footwear, sports/entertainment, and toys/games. Additionally, Casey has a background in advertising and communications development, positioning, and branding research.Casey routinely moderates over a hundred discussion groups, ethnographic interviews, and online sessions with adults and youths each year. He is well versed in a variety of projective, metaphoric and visual techniques and leverages in-person, online, and mobile methods to help clients build stronger relationships with their consumers.Previously, Casey held senior qualitative positions at PepsiCo, Young & Rubicam Advertising, and Teenage Research Unlimited.Casey earned his BA from Lawrence University and attended the Johns Hopkins School of Business. He also is a graduate of the Miami Ad School’s Account Planning Program and the RIVA Qualitative Institute.
Listed skills include Qualitative Research, Ethnography, Customer Insight, Quantitative Research, and 10 others.