Casey Schmitz, Pmp Email & Phone Number

Birmingham, Alabama, United States

Leads cross-functional teams of three different departments including operations, creative and marketing to successfully deliver multiple projects including rebrands, new websites, and experiential marketing activations on time and within budget.Effectively manages communication with stakeholders for over 15 clients at a time through emails and recurring meetings. Routinely evaluates success of current practices and analyzes way to increase project efficiency. As a result, has… Show more Leads cross-functional teams of three different departments including operations, creative and marketing to successfully deliver multiple projects including rebrands, new websites, and experiential marketing activations on time and within budget.Effectively manages communication with stakeholders for over 15 clients at a time through emails and recurring meetings. Routinely evaluates success of current practices and analyzes way to increase project efficiency. As a result, has implemented a variety of industry-standard project management principles leading to direct increases in client satisfaction and decrease in turnaround times. Develops and executes project plans, including scope, schedule, and resource management in accordance with PMP best practices.Manages budgets efficiently, resulting in projects with 70 - 80% profit margins. Proven track record of serving as a media coordinator for several NCAA and professional sporting events, supporting media relations and facilitating national media coverage of events. Show less

Towson, Maryland, United States

• Developed and executed digital strategy for 12-15 clients at a time. Industries: Construction, Legal, Public Health, Restaurant & Hospitality, Public Health, Non-profit, Finance, Sports• Managed advertising budgets • Created compelling advertising copy, utilizing tools such as A/B testing to ensure copy optimization• Created and implemented advertisements on Google (Search, Display, and YouTube), Facebook, Instagram, and Twitter. • Analyzed data on ad performance• Provided… Show more • Developed and executed digital strategy for 12-15 clients at a time. Industries: Construction, Legal, Public Health, Restaurant & Hospitality, Public Health, Non-profit, Finance, Sports• Managed advertising budgets • Created compelling advertising copy, utilizing tools such as A/B testing to ensure copy optimization• Created and implemented advertisements on Google (Search, Display, and YouTube), Facebook, Instagram, and Twitter. • Analyzed data on ad performance• Provided recommendations for strategy adaptations based on data analysis • Compiled final campaign performance reports and presents information to stakeholders • Drafted social media content for Facebook, Instagram, LinkedIn, and Twitter • Selected imagery and made suggestions for compelling graphics and video content to boost engagements • Conducted research on platforms to implement current best practices • Engaged with platforms such as Yelp, Google My Business, and Facebook to help manage the public image of clients • Researched and developed strategy for SEO including keyword-rich articles and blogs• Analyzed websites to make suggestions for SEO optimization, including content, heading tags, and UI/UX updates • Performed monthly SEO maintenance to optimize website performance • Created long-form content including blogs, newsletters, press releases, media pitches, website content, and award submissions• Performed routine analysis using Google Analytics, Data Studio, and In-App social media reporting• Analyzed client-specific data as well as industry trends and forecasts to draw conclusions on performance and develop future strategy Show less

Auburn, Alabama Area

• Coordinated logistics with other interns to assemble and disassemble Auburn’s Fan Fest Experience on game days• Aided in cultivating a positive game day atmosphere for fans in attendance• Served as lead intern for Softball games

Auburn, Alabama Area

• Train and mentors over 30 male and female athletes• Communicate effectively with athletes to increase athletic performance in practices• Organize practice schedules by managing equine athlete workload while developing exercises to challenge athletes

Prague, The Capital, Czech Republic

• Analyzed performance metrics, including impressions, website placement, and click through rates, of over 2,450 campaigns• Compiled reports on campaign performance and made suggestions for streamlining, presented findings to upper level management • Examined reports to find patterns in campaign performance to create a plan for future onsite marketing efforts • Increased proficiency in communication and collaboration skills through working in an international business setting

Baltimore, Maryland Area

• Developed a 12-campaign/6-month social media cadence on Instagram • Analyzed targeted promotional results and historical data to inform new strategies• Implemented a seeding strategy of the Bandit 3 shoe to over 250 athletes/influencers• Sold 80,000+ units as a member of a 100-intern team at the Under Armour Sample Sale• Demonstrated initiative and flexibility by simultaneously supporting marketing and departmental operations of 2 departments: Brand Marketing and Sports… Show more • Developed a 12-campaign/6-month social media cadence on Instagram • Analyzed targeted promotional results and historical data to inform new strategies• Implemented a seeding strategy of the Bandit 3 shoe to over 250 athletes/influencers• Sold 80,000+ units as a member of a 100-intern team at the Under Armour Sample Sale• Demonstrated initiative and flexibility by simultaneously supporting marketing and departmental operations of 2 departments: Brand Marketing and Sports Marketing Show less

Washington D.C. Metro Area

• Marketed advertising opportunities to large corporations as well as small businesses• Executed outreach to local businesses to strengthen sponsorship relations. • Led the distribution of ticket vouchers for a Military Appreciation Night.• Coordinated with fellow staff members to meet the essential internship tasks in an effective and timely manner to allow for success.

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Division I Equestrian Team, Alpha Kappa Psi, Auburn University Honor's College, Alpha Xi Delta, Studied &.

Bachelor Of Arts - Ba, Public Relations/Image Management