Casey Sullivan Email & Phone Number

Orem, UT, US

Provo, UT, US

Vetted and implemented a new tech stack, including a CRM and marketing automation platform, to streamline marketing operations and improve data-driven decision making.Developed and implemented new processes for lead generation, lead nurturing, and campaign tracking.Successfully maintained application volume during the strategic rebuild and subsequently.

Help make strategic decisions, guidance, and direction for a multi-million dollar e-commerce company.

• Co-founded a multi-channel e-commerce retailer specializing in more than 100 SKUs CPG products, toys, and games.
• Led the development of two consumer brands, one for care packages and gifts boxes and another for game and edutainment products
• Experienced in brand registration with USTPO as well as brand protections and the Amazon Brand Registry
• Led product development effort, packaging design, and game-play design and branding
• Ran successful ad campaigns on the Amazon advertising platform
• Researched market trends and conducted competitor analysis to determine effective product positioning and overall branding strategies.

• Edcura is a higher education services company that partners with leading colleges and universities to provide marketing, enrollment management, strategic, administrative, and online services. Edcura is well positioned.
• Created marketing automations to segment and nurture at all levels of the marketing funnel, increased engagement rates by >200%
• Developed and executed high-impact lead generation campaigns that exceeded targets by 27.8%
• Worked with ad partners to optimize ad spend and reduced CPL by >40%

Provo, UT, US

• Mobile Coach is a SaaS, chatbot management platform. We are the market-leading, enterprise-grade chatbot management platform. Our chatbot platform is a game changing innovation for how enterprises influence employee.
• Led efforts that resulted in the acceptance of 10 prestigious industry awards.
• Successfully positioned CEO as an industry thought-leader in learning technology with many industry speaking events each year
• Lead creative direction for all strategic marketing, events, and advertising. Tracked success of all marketing activities and worked with outside vendors as needed to enhance internal capabilities
• Developed product launch marketing campaigns to generate excitement and interest in the platform based on new features and capabilities
• Cultivated a productive and talented marketing team dedicated to influencing company growth, brand identity, and awareness through engaging marketing efforts

Provo, UT, US

• A B2B and B2C Software as a Service (SaaS) company dedicated to influencing positive changes in personal behaviors of users worldwide.
• Designed brand messaging and created engaging content for weekly newsletters that captured a 20% open rate and CTR of more than 14%.
• Instrumental contributor in strategic vision initiatives that produced a 650% growth in qualified leads.
• Orchestrated target audience marketing campaigns that accelerated web traffic and new user acquisition by over 300%.
• Attended conferences and tradeshows that included booths, breakout sessions, and keynote addresses.

Newnan, Georgia, US

• Recognized B2B SaaS provider throughout the medical industry committed to aiding physicians in the management of patient and insurance billing processes
• Managed various outlets including SEO, SEM, PPC, email marketing, and social media that drove increases in site traffic and lead generation
• Achieved open and click rates above industry average through successful email marketing and lead nurturing campaigns
• Supervised operational efficiency of two marketing associates; coordinated budget development, trade show attendance, event marketing efforts, and creation of innovative marketing collateral
• Demonstrated success developing brand identity while maintaining trademark integrity and a positive company perception, led trademark registration effort for company owned product brandsTechnologies:
• MailChimp

Amherst, Massachusetts, US

- Graduate research and teaching assistant to Dr. Charles Schewe, Professor of Marketing. - Assisted in researching age and cohort based marketing and behavior. - Was TA for several upper division undergraduate marketing classes (International Marketing, Consumer Behavior and Marketing Tools).

- Researched and developed marketing strategy targeting new market segments utilizing the power and reach of social media. - Served as the editor of the Winter 2008 edition of the Ringling Quarterly, the museum's 20-page newsletter. - Researched and wrote press releases for new museum acquisitions and events.- Contributed to the planning and execution of.

Internship during first year of MBA program.- Managed and created content for the museum's website. - Assisted in PR efforts and performed an analysis on data of recent PR coverage and identified trends and areas for improvement.

Peachtree City, Georgia, US

- Created standardized report templates to help reduce the errors in documents sent to the FAA. - Developed a department-wide style guide for report, procedure, and specification writing.- Improved business processes resulting in savings over $1 million.- Worked with executive management team in developing and writing an FAA-approved procedures manual to.

Provo, UT, US

- Managed complex events with multiple moving parts for everything to faculty, staff and students, to visiting dignitaries (including ambassadors and other national and international leaders).- Redeveloped new employee on boarding program to more quickly acclimate new student employees into organizational culture and work performance.- Responsible to.

Ba, History

Mba, Marketing And Management

As

Non-Degree Seeking