Casey Sullivan Email and Phone Number
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Casey Sullivan is a full stack marketing leader who works with startups to help them develop and execute effective growth strategies. With more than a dozen years of experience working with, and running his own, startups Casey knows how to build brands, generate demand, lead teams, and accelerate growth.Casey has led marketing efforts at tech startups Mobile Coach, Change Anything, and Unalisys. At Mobile Coach, Casey led marketing efforts, which accelerated revenue growth of 40% annually and reduced CAC by 27%. Casey is also the cofounder of Blue Market, a DTC ecommerce company, where he manages the company’s P&L, HR, and multiple internally developed brands and products. Casey is an award winning writer and published author. He has presented at conferences and been a finalist in several startup competitions (Ignite Clean Energy 2008, MIT Clean Energy 100k 2008, Grow America 2012). Casey holds an MBA from the Isenberg School of Management at UMass Amherst and a BA in History from Brigham Young University.While Casey grew up in Florida, he loves living among the mountains of Utah with his wife and three kids. Casey is an avid road and trail runner and backpacker/hiker. He also volunteers as a soccer coach for several youth teams. ------------------------------------------------------AREAS OF EXPERTISEWebsite Marketing:✮ Creative website strategy✮ Website design and development✮ Content management platforms✮ Search engine optimization (SEO)✮ Website usability and navigation✮ Google Analytics and Google Search Console✮ Content creation✮ A/B testing and page optimizationMarketing:✓ Strategic planning and execution✓ Marketing automation✓ Ideal customer profile development and segmentation✓ Content strategy✓ Email marketing✓ In-person event management✓ Lead generation✓ Branding✓ Webinars and online events management✓ Sales and marketing collaterals✓ CopywritingLeadership:→ Team building→ Budget planning→ Goal setting and accountability→ Professional development→ Dispersed team management and communication
Brigham Young University Marriott School Of Business
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Marketing Operations And AnalyticsBrigham Young University Marriott School Of BusinessOrem, Ut, Us
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Marketing Operations And Analytics ManagerBrigham Young University Marriott School Of Business Oct 2022 - PresentProvo, Ut, UsVetted and implemented a new tech stack, including a CRM and marketing automation platform, to streamline marketing operations and improve data-driven decision making.Developed and implemented new processes for lead generation, lead nurturing, and campaign tracking.Successfully maintained application volume during the strategic rebuild and subsequently drove a 100% year-over-year increase in applications within three years.Leveraged a mix of live and virtual events to build a robust pipeline of qualified leads for current and future recruiting cycles. -
Board MemberBlue Market, Inc Jan 2012 - PresentHelp make strategic decisions, guidance, and direction for a multi-million dollar e-commerce company.
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Coo/CofounderBlue Market, Inc Jan 2012 - Jan 2017Co-founded a multi-channel e-commerce retailer specializing in more than 100 SKUs CPG products, toys, and games. • Led the development of two consumer brands, one for care packages and gifts boxes and another for game and edutainment products• Experienced in brand registration with USTPO as well as brand protections and the Amazon Brand Registry• Led product development effort, packaging design, and game-play design and branding• Ran successful ad campaigns on the Amazon advertising platform• Researched market trends and conducted competitor analysis to determine effective product positioning and overall branding strategies. • Facilitated go-to-market plans and roadmaps for new product lines• Managed company Profit and Loss (P&L) statements, handled all payroll and taxes• Supervised warehouse operations and logistics• Website and Amazon listing SEOTechnology:• Amazon Seller Central• Amazon FBA• Woo Commerce• Adobe CC• eBay• Facebook Advertising• Google Ads• Xero• A2X Accounting• MSFT Office
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Marketing DirectorEdcura Llc Jan 2021 - Apr 2022Edcura is a higher education services company that partners with leading colleges and universities to provide marketing, enrollment management, strategic, administrative, and online services. Edcura is well positioned to help non-profit colleges that are uniquely positioned in their space to grow enrollment and improve help educational outcomes.• Created marketing automations to segment and nurture at all levels of the marketing funnel, increased engagement rates by >200% • Developed and executed high-impact lead generation campaigns that exceeded targets by 27.8% • Worked with ad partners to optimize ad spend and reduced CPL by >40%
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Marketing DirectorMobile Coach Nov 2016 - Oct 2020Provo, Ut, UsMobile Coach is a SaaS, chatbot management platform. We are the market-leading, enterprise-grade chatbot management platform. Our chatbot platform is a game changing innovation for how enterprises influence employee engagement, learning, customer service, sales performance, and overall behavior change. There is no better way to scale the critical conversations that need to happen across organizations to achieve target business results. • Led efforts that resulted in the acceptance of 10 prestigious industry awards.• Successfully positioned CEO as an industry thought-leader in learning technology with many industry speaking events each year• Lead creative direction for all strategic marketing, events, and advertising. Tracked success of all marketing activities and worked with outside vendors as needed to enhance internal capabilities• Developed product launch marketing campaigns to generate excitement and interest in the platform based on new features and capabilities• Cultivated a productive and talented marketing team dedicated to influencing company growth, brand identity, and awareness through engaging marketing efforts• Mentored multiple marketing and communications interns from local universities• Developed successful programmatic lead nurturing programs using marketing automation software• Built global marketing strategy with focus in Australia, Europe, North America, and Asia• Responsible for company healthcare programResponsible for:• Events and tradeshows• Webinars and video• Email marketing, newsletters and email automation• Website, landing pages, lead generation and conversion• Brand development for both Mobile Coach and our CEOMarTech Software:• Active Campaign• Unbounce• Pipedrive• Zapier• Google Analytics• Google Tag Manager• Wordpress• Hotjar• G-suite• Adobe CC 2020• Zoom• Social platforms - YouTube, LinkedIn -
Marketing ManagerChange Anything, Llc Jan 2011 - Dec 2011Provo, Ut, UsA B2B and B2C Software as a Service (SaaS) company dedicated to influencing positive changes in personal behaviors of users worldwide.• Designed brand messaging and created engaging content for weekly newsletters that captured a 20% open rate and CTR of more than 14%.• Instrumental contributor in strategic vision initiatives that produced a 650% growth in qualified leads. • Orchestrated target audience marketing campaigns that accelerated web traffic and new user acquisition by over 300%. • Attended conferences and tradeshows that included booths, breakout sessions, and keynote addresses.
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Marketing DirectorUnalisys May 2009 - Sep 2010Newnan, Georgia, UsRecognized B2B SaaS provider throughout the medical industry committed to aiding physicians in the management of patient and insurance billing processes• Managed various outlets including SEO, SEM, PPC, email marketing, and social media that drove increases in site traffic and lead generation• Achieved open and click rates above industry average through successful email marketing and lead nurturing campaigns• Supervised operational efficiency of two marketing associates; coordinated budget development, trade show attendance, event marketing efforts, and creation of innovative marketing collateral• Demonstrated success developing brand identity while maintaining trademark integrity and a positive company perception, led trademark registration effort for company owned product brandsTechnologies:• MailChimp• Constant Contact• Social media - Facebook, Twitter, LinkedIn• Google Ads -
Graduate Research And Teaching AssistantUniversity Of Massachusetts Amherst Sep 2007 - May 2009Amherst, Massachusetts, Us- Graduate research and teaching assistant to Dr. Charles Schewe, Professor of Marketing. - Assisted in researching age and cohort based marketing and behavior. - Was TA for several upper division undergraduate marketing classes (International Marketing, Consumer Behavior and Marketing Tools). -
Marketing And Communications InternJohn And Mable Ringling Museum Of Art Jun 2008 - Aug 2008- Researched and developed marketing strategy targeting new market segments utilizing the power and reach of social media. - Served as the editor of the Winter 2008 edition of the Ringling Quarterly, the museum's 20-page newsletter. - Researched and wrote press releases for new museum acquisitions and events.- Contributed to the planning and execution of marketing plan for special exhibitions including promotions, advertising/media buys, and events.- Other responsibilities included responding to media inquiries, maintaining media kits, and producing internal museum communications.
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Marketing InternHistoric Deerfield Dec 2007 - May 2008Internship during first year of MBA program.- Managed and created content for the museum's website. - Assisted in PR efforts and performed an analysis on data of recent PR coverage and identified trends and areas for improvement.
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Technical Documentation ManagerWencor Oct 2006 - Aug 2007Peachtree City, Georgia, Us- Created standardized report templates to help reduce the errors in documents sent to the FAA. - Developed a department-wide style guide for report, procedure, and specification writing.- Improved business processes resulting in savings over $1 million.- Worked with executive management team in developing and writing an FAA-approved procedures manual to achieve ODA status. -
Events ManagerBrigham Young University Aug 2002 - Sep 2006Provo, Ut, Us- Managed complex events with multiple moving parts for everything to faculty, staff and students, to visiting dignitaries (including ambassadors and other national and international leaders).- Redeveloped new employee on boarding program to more quickly acclimate new student employees into organizational culture and work performance.- Responsible to training and supervising new student managers to increase their knowledge, skills, and leadership ability.- Managed events planning and budgets working with various internal and external stakeholders and vendors.- Rapidly promoted multiple times to increasing positions of responsibility and management.
Casey Sullivan Education Details
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Brigham Young UniversityHistory -
University Of Massachusetts AmherstMarketing And Management
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Brigham Young University - IdahoAs
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Utah Valley UniversityNon-Degree Seeking
Frequently Asked Questions about Casey Sullivan
What company does Casey Sullivan work for?
Casey Sullivan works for Brigham Young University Marriott School Of Business
What is Casey Sullivan's role at the current company?
Casey Sullivan's current role is Marketing Operations and Analytics.
What is Casey Sullivan's email address?
Casey Sullivan's email address is ca****@****ail.com
What is Casey Sullivan's direct phone number?
Casey Sullivan's direct phone number is (888) 977*****
What schools did Casey Sullivan attend?
Casey Sullivan attended Brigham Young University, University Of Massachusetts Amherst, Brigham Young University - Idaho, Utah Valley University.
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