Steve Casey Email & Phone Number

Cambridge, Ma, Us

Published ground-breaking research on changing B2B buyer behavior, emerging marketing technologies, account-based marketing, data management, branding, and social media. Advised vendors in the ABM, data, and data management markets on go-to-market and product strategies. Advised marketing practitioners on digital transformation strategies, marketing technology evaluations and deployments, best practices in account-based marketing and data management. Two times highest-rated speaker at the Forrester B2B marketing forum.

Providing emerging organizations with strategic positioning and message development, sales enablement, lead generation and media and analyst relations.

Cambridge, Ma, Us

Established pre-revenue startup as leader in crowded social media analytics market with compelling messaging, positioning, visual identity and digital presence. Built productive relationships with key industry analysts, bloggers and thought-leaders. Included in Gartner report on “Who’s Who in Social Analytics.” Generated hundreds of marketing qualified leads through integrated, multi-channel digital marketing content, campaigns and programs. Initiated pivot to develop new product packaging, naming, use cases, positioning and messaging. Managed digital marketing manager and agency partners.

Provided emerging and market-leading organizations with the creation and implementation of market positioning, social media, media relations and demand generation strategies and programs. Also developed content for social media, web sites, white papers, collateral, speeches, presentations, news releases, direct mail, etc. Clients included mBLAST, Carbonite, Cloudant, Path Intelligence.

Worldwide, Oo

Built awareness, thought-leadership and demand for new Deloitte business analytics software as a service (SaaS) offering through internal and external communications channels, including social media, direct mail, newsletters, by-lined articles and webinars. Generated demand and qualified leads through direct-marketing campaigns. Wrote client case studies, presentations, marketing materials, bylined articles, press releases, web site copy. Managed marketing programs manager, inside sales representative, and freelance writers, designers and photographers. Responsible for web site design and content management system.

Positioned innovative semantic data integration solutions provider expressor as thought-leader in emerging market -- including Gartner Cool Vendor award -- leading to acquisition by QlikTech. Established TomTom as a leader in a new B2B vertical market with 8 feature articles in first 6 months -- including 5 case studies. Developed aggressive social media and public relations programs for boutique manufacturer resulting in 7 feature articles in first 6 months -- including 3 bylined articles, 3 case studies and a corporate profile. Created and managed social media programs, webinars, trade shows, user groups, web sites, customer newsletters. Developed content for blogs, news releases, presentations, case studies, web sites, white papers, direct mail and collateral. Managed freelance writers, designers and photographers. Responsible for web site design and content management system.

New York, Ny, Us

Strategic counselor to client executives on thought-leadership, messaging and public relations – specializing in strategy and content development for crisis situations. Pitched and secured broadcast, business, trade and social media placements. Wrote dozens of presentations, white papers and press releases.

Strategic counselor to client executives on thought-leadership, messaging and public relations – specializing in strategy and content development for crisis situations. Pitched and secured broadcast, business, trade and social media placements. Wrote dozens of presentations, white papers and press releases.

Us

Generated press coverage in key business and trade publications to successfully reposition mature company as a leader in an emerging market while supporting sales of legacy solutions. Drove re-branding process to create thought-provoking message platform and visual identity. Responsible for public relations, employee communications, web site, brand standards/processes/compliance. Managed communications and design staff and agencies in US and Europe.

Burlington, Massachusetts, Us

Created innovative PR programs to minimize business impact of patent expiration affecting core encryption product for leading IT security vendor. Directed successful lobbying effort to relax US export controls and open international markets for encryption products. As head of investor relations, provided guidance for sell-side analysts, cultivated and maintained buy-side relationships. Served on US Federal Trade Commission’s Advisory Committee on Web Access and Security. Reported to CEO, CFO and Chairman. Widely quoted as company spokesperson for press and government officials.

Mba, Marketing

Bachelor'S Degree, Literature Major, Philosophy Minor

Literature