Casey Terrell Email & Phone Number

Atlanta, Georgia, US

Atlanta, Georgia, US

Venice, California, US

RAD AI removes bias from content decisions across organic social, paid advertising and influencer marketing.

Atlanta, US

YouShouldTalkTo pairs brands & marketers (for free) with vetted agencies and/or freelancers for marketing + tech needs.

San Lorenzo, CA, US

Wexus is an IoT software company that empowers commercial, industrial, and agricultural customers to automate labor tasks & reporting, reduce waste & costs, drive energy + water efficiency, and easily integrate renewable energy sources with our technology platform that remotely accesses utility data & IoT sensors in the field.

Houston, Texas, US

• Operator and franchisor of 600+ restaurants including Logan’s Roadhouse, J Alexander's, Stoney River, Old Chicago Pizza & Taproom, Rock Bottom Restaurant & Brewery, Gordon Biersch Brewery Restaurant and Krystal.~$30M.
• Generated $1.5B in revenue and achieved +3% sales and traffic turnaround through strategic leadership.
• Enhanced online presence and customer loyalty by spearheading digital and organizational transformations across all brands.
• Bolstered brand reputation and outreach by fostering community relations and establishing partnerships with government entities.

Houston, Texas, US

• CMO and head of digital/tech for the second oldest QSR in the country with 300+ units and $330M in revenue across in-store and digital channels. Merged with SPB Hospitality, promoted to portfolio CMO.
• Orchestrated rebrand and digital overhaul resulting in +10% increase in sales revenue and +20% rise in loyalty program sign-ups.
• Launched highly successful chicken product launch collaborating with 2Chainz, Charlamagne tha God, Ray Jay, and Victor Cruz resulting in +4% sales and traffic increase and doubling chicken product mix.

Davenport, IA, US

Latina-founded Martech startup forging their way to the top of the text message marketing space.

Atlanta, GA, US

• Led top-tier consultancy Boston Consulting Group consultants to align seamlessly with organizational goals. Managed high-level engagement with key stakeholders including the board of directors, CEO, CFO, and Private.
• Directed cross-departmental shift, impacting 500 staff members and fostering culture of innovation and agility.
• Enhanced digital capabilities and positioned company for future advancements by leading large-scale organizational change.
• Championed multi million dollar digital transformation initiative across seven iconic brands by orchestrating comprehensive digital roadmap, change management, and strategic planning.

Atlanta, GA, US

• Executed transformative retail marketing strategy to bolster sales and customer traffic significantly. Guided cross-functional teams to ensure cohesive brand messaging and customer experience across all marketing.
• Directed $12M advertising budget, optimizing spend to maximize brand reach and impact.
• Increased year-over-year sales and traffic by 30% in FY21 through strategic leadership and innovative marketing campaigns, including brand relaunch with former NFL star and media personality Terry Bradshaw.
• Managed comprehensive US marketing, brand, and digital strategies for 330+ restaurant locations, while spearheading team of 12 in public relations, community engagement, and culinary initiatives.

Leuven, BE

• Led dynamic 10-person global marketing team orchestrating the deployment of a groundbreaking retail marketing strategy aimed at optimizing sales performance and increasing customer footfall leveraging data-driven.
• Increased 8% in sales and traffic globally across 12 countries pre/post Covid-19 by implementing new retail marketing strategy for ZX Ventures.
• Championed digital transformation by integrating CRM/loyalty programs, e-commerce platforms, and targeted digital and social advertising campaigns.
• Orchestrated global marketing initiatives for 600+ bars and restaurants across 15 countries to enhance brand visibility and customer engagement for 30+ brands including Budweiser, Corona, Stella Artois, Goose Island.

Brussels, Brussels, BE

• Responsible for 100 US locations with annual revenue of +$400M and brand initiatives for all 300 global restaurants in 19 countries focusing on luxury/fine dining clientele.
• Led brand and marketing strategy for US, Europe and all 18 international franchise markets.
• Spearheaded brand and marketing strategy across US, Europe, and 18 international franchise markets, resulting in notable 3% increase in traffic and sales to reverse long-term decline.
• Pioneered rollout of inaugural global campaigns by overseeing various creative, media, and PR agencies, along with a global marketing team of 12.
• Directed company-wide digital transformation with core focus on enhancing guest experience, including introduction of new loyalty program, e-commerce platform, mobile application, 19 international websites, and.

Clearwater, FL, US

• Led Marketing & Operations for 200+ corporate and franchised stores. Spearheaded a multi-year digital transformation initiative aimed at enhancing brand's digital presence and customer engagement. Leveraged.
• Successfully grew annual sales by 8%, 12%, and 4% successively by demonstrating robust growth trajectory.
• Directed marketing and operations for 250+ retail locations, while managing team of 30 professionals and $30M operations and marketing budget, including $6M profit and loss (P&L) for corporate stores.
• Optimized both e-commerce and in-store sales channels by overseeing product management for extensive catalog of 200+ SKUs.
• Increased store average unit volume from $1M to $1.2M by reflecting effective operational management and marketing strategies.

St Augustine, Florida, US

Family-owned and operated historic Victorian Bed & Breakfast. Achieved 90% occupancy rate with positive EBITDA every year.

Tampa, Florida, US

• Directed global marketing initiatives across 20 countries by orchestrating menu redesigns for Outback dinner, lunch, and kid's offerings. Managed cross-functional teams and external agencies to ensure cohesive brand.
• Oversaw marketing strategies for new store launches in diverse markets, including Ecuador, Chile, Hong Kong, and China by collaborating with local governments to align with regional regulations and customs.
• Enhanced dining experience and brand consistency by successfully leading international rollout of new menu designs.
• Facilitated marketing plans for new store openings by contributing to brand's expansion in key global markets.
• Created universal marketing toolkit by streamlining operations and improving business performance reviews.

Tampa, Florida, US

• Managed marketing strategies and media plans to launch and elevate lunch daypart and boost sales and customer engagement. Directed cross-functional agency and concept teams in execution of integrated campaigns.
• Managed and optimized national budgets over $100M, ensuring fiscal responsibility and impactful marketing investments.
• Elevated lunch sales from 20% to 53% through targeted media strategies and activation plans.
• Contributed to overall revenue growth by increasing gift card and loyalty program sales by 5%.

Miami, FL, US

• Directed $1.2M go-to-market campaign, leveraging broadcast, digital, and social media, as well as influencer partnerships and guerrilla marketing tactics, to boost sales and enhance product market trials. Developed and.
• Increased sales by 8% through strategic $1.2M go-to-market campaign that utilized mix of traditional/innovative marketing channels in multiple Texas DMAs.
• Managed marketing strategies and product innovation across 30 domestic markets, while overseeing budget exceeding $13M.
• Executed landmark campaign and re-brand "game changer", including introduction of 10 national products supported by $700M marketing budget, marking company's most significant promotional endeavor.

Fort Collins, CO, US

Developed and led marketing and sales strategies for 20 medical device and pharmaceutical product lines.

Led global marketing and sales for $20M General Electric, Airbus and Boeing product lines of commercial aircraft materials.

New York, NY, US

Operations supervisor for the NYC utility, managed 40 union employees and field engineers.

Arlington, Virginia, US

Executive Officer/Lieutenant for a US Army Cavalry Troop. Managed 91 personnel and deployment training for +500 troops. Served as Armor Officer Basic Course Class Leader and graduated from US Army Air Assault School.

Master Of Science - Ms, Strategic Communications

Bachelor Of Science - Bs, Double Major: Systems Engineering; Art History, Philosophy & Literature

Master Of Business Administration - Mba, Finance