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A Senior Marketing Executive with over 21 years of strategic B2B and B2C product marketing, branding, and communications experience for software, services, engineered solutions, and manufactured products.Providing executive-level vision, strategy, and leadership for product management, digital marketing, branding, communications, PR, and sales support. Leverages customer data, digital marketing analytics, NPS, CSAT, and industry research to develop customer insights, identify unmet needs, align product portfolios, and enhance marketing strategies and content.A digital marketing strategist adept at optimizing website and blog content for SEO, SEM, targeted advertising, and communications for Account Marketing(ABM). An expert at delivering integrated multichannel inbound campaign strategies that nurture MQLs and SQLs within a CRM (ex: Salesforce) to capture untapped growth opportunities. Examples Include:Experienced at aligning product line architecture and positioning, prioritizing product development, and elevating value propositions through customer insights to deliver improved sales and profitability. Adept at implementing processes for market research, product life-cycle management, and content development.Examples Include:• Overhauled existing customer communications strategy to better align customer types with optimized content strategy, increasing click-throughs 52% and conversions (leads) 13%.• Spearheaded an integrated promotional campaign, supporting $25M+ (within 12 months) in sales growth for floor truss component systems.• Enhanced customer communications to migrate 80%+ of existing customers onto a new software platform over an 18-month period.• Collaborated with the product development team on developing GTM strategy for cloud-based software tool (SaaS), including content, website, sales training, and digital campaign strategy, exceeding targeted downloads 20%+.• Established Outcome-Driven Innovation (ODI) research team focused on unmet customer needs, which led to 3 new service offerings and 2 new software tools, delivering $75M+ revenue growth (2020 to 2023).
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Head Of MarketingAcs, Inc.St. Louis, Mo, Us
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Head Of MarketingAir Cleaning Specialists, Inc. May 2024 - PresentSt Louis, Missouri, Us -
Vice President - Global Marketing Communication & BrandingMitek Mar 2021 - Dec 2023Chesterfield, Mo, UsOversaw branding, demand generation, content development, external communications, trade shows, and customer events. Led team of 14 with 5 direct reports. Reported to Chief Innovation Officer.• Spearheaded integrated promotional campaign, supporting $25M+ (within 12 months) in sales growth for floor truss component systems.• Collaborated with product management team on developing GTM strategy for cloud-based software tool (SaaS), including content, website, sales training, and digital campaign strategy, exceeding targeted downloads 20%+.• Enhanced customer communications, migrating 80%+ of existing customers onto new software platform, over 18-month period.• Overhauled existing customer communications strategy to better align customer types with optimized content strategy, increasing click-throughs 52% and conversions (leads) 13%.• Transformed trade shows and conferences with digital-first interactive content and communications strategy that established new event metrics for ROI, boosting trade show leads 73%, year over year (YOY).• Formulated roadmap and implemented MarTech stack, utilizing Pardot, Salesforce, WordPress, Hootsuite, and Google Analytics, driving inbound campaigns and delivering qualified leads to inside sales.• Unified MiTek’s brand identity (mission, vision) and aligned messaging framework and product brand architecture, repositioning business as thought leader and bolstering 2 years of record revenue growth.• Led development and implementation of new global website strategy; unified 60+ business sites, streamlined digital customer experience, centralized 3K daily sessions, and drove 28% increase in qualified leads.• Reduced Global Marketing Budget ($11M to $9.5M) by restructuring vendors and internal resources and realigning product marketing strategies; supported record revenue growth, YOY. -
Vice President Of Marketing - CommercialMitek Sep 2019 - Mar 2021Chesterfield, Mo, UsHeaded marketing strategy, communications, product management, market research, and branding for all commercial solutions globally. Led team of 28 with 7 direct reports. Reported to President of Global Commercial Solutions.• Partnered with executive leaders on new product stage gate and vitality index for HVAC product management team; drove implementation of new process, cutting development time by average of 3 months.• Launched Cloud-based (SaaS) software solution into new regional markets (NA, EMEA), amplifying total revenue 8% over 12 months.• Established Outcome-Driven Innovation (ODI) research team focused on unmet customer needs, which led to 3 new service offerings and 2 new software tools, delivering $75M+ revenue growth (2020 to 2023).• Built a centralized 24-person marketing team focused on product marketing, content development, and demand generation• Implemented the strategy for a consulting service that intersects with the supply chain earlier in the decision-making process• Oversaw the implementation of a new product stage gate and vitality index for the commercial product management team• Developed a platform-focused branding approach to software solutions• Launched a regionally successful software solution into multiple new regional markets (NA, EMEA) to expand market share• Oversaw the creation of new messaging to better align solutions and differentiators with key customer personas• Led an Outcome-Driven Innovation (ODI) research team focused on understanding unmet customer needs• Developed the strategy and structure for a new Corporate Accounts sales team to target new customer segments with existing offerings and cross-sell new offerings to existing customers
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Marketing DirectorParic Corporation May 2013 - Aug 2019St. Louis, Mo, UsBrought in to help grow the business from a small local commercial contractor into a regional player operating in 14 states, and became ranked in the ENR Top 200 General Contractors nationally by annual revenue. Player/coach leading a small internal team balanced with outside agencies to support all marketing activities, including corporate branding, RFP proposal development, collateral, trade shows, digital marketing, all social media, photography, public relations, advertising, and promotions.• Architect and designer of an award-winning (AVA Digital Award) website that increased sessions by 30% over the prior year, as well as a 54% increase in page views and a 65% increase in average session duration• Transitioned corporate website to WordPress and focused on improving SEO rankings in critical geographies.• Implemented a Digital Asset Management (DAM) system to streamline vendor coordination, presentations, and proposal development, as well as improve content sharing across the organization.• Implemented a thought leadership email campaign that averaged a 30% click-through rate and drove a 68% increase in website traffic in the initial year. • Implemented a CRM to establish a sales pipeline and opportunity tracking and to utilize nurturing programs to deliver MQLs • Developed metrics using Google Analytics to monitor activity and establish a baseline for driving future website enhancements • Established an internal video production capability that produced award-winning content used to drive new sales -
Co-OwnerIntuigent Llc. Apr 2013 - Oct 2016Self-funded SasS start-up focused on developing a suite of content management software tools that leveraged a Product Information Management (PIM) system at the core to streamline information management.• Led the establishment of the business and the development of the business plan as majority owner with two other members• Developed all marketing and sales materials including a website for selling and demonstrating the solution• Co-Led the sales efforts and fund raising • UI/UX architect for the prototype used to demonstrate the concept for investment
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Global Marketing ManagerCarboline Company Oct 2007 - May 2013St. Louis, Mo, UsResponsible for setting marketing communications strategies, establishing global brand standards, and driving US demand generation campaigns. Implemented new approaches to promotional campaigns, product releases, trade shows, sales support, and established a digital social presence. Supported revenue growth from $250 million to over $500 million over four years.• Implemented a global website structure to consolidate affiliates, which increased total traffic by 23% year over year• Utilized Google Analytics reports to better align site activity with customer opportunities to inform proposals and sales targets• Introduced a multi-channel strategy to promote new products, which increased website traffic by 43% over six months• Integrated website and social media analytics to gain a deeper understanding of our traffic and improve our social strategy• Implemented a global branding initiative focused on literature, digital content, and business forms across 28 countries• Reduced trade show exhibiting costs to add five additional exhibitions per year with minimal budget impact• Project Architect and Implementation Manager for a custom CRM tool, which supported over 300 sales representatives -
Marketing ManagerJackson Products, Inc 2004 - 2007Fenton, Mo, UsOversaw the day-to-day production of advertising and promotional campaigns, new product releases, distributor co-op programs, packaging designs, POS/POP displays, trade shows, and literature.• Worked closely with product development in the creation of innovative new head and face consumer safety products• Developed branding, packaging, POS displays, and launch campaigns for over 30 new consumer safety products• Coordinated consistent messaging communication programs to 5,000+ distributors, 200+ sales team members • Directed the development of all literature, advertisements, and trade show graphics for a division with 11,000+ products• Supervised advertising and promotional items related to co-op programs• Managed relationships with advertising agencies and packaging/display vendorsSupervised and trained a Marketing Media Specialist and Marketing Assistant• Managed relationship of products spokesman Doug Koenig -“World Action Pistol Champion”• Re-engineered clamshell packaging for Walmart, while providing a 30% cost reduction• Developed branding, packaging, and launch campaigns for five new consumer products• Structured private label deal with “Guns & Ammo” for hearing and vision safety products• Managed development of all literature, advertisements, and trade show graphics -
Marketing CoordinatorFläkt Woods Group Sep 2002 - Oct 2004Herne, DeResponsible for developing marketing and sales materials, customer presentations, advertising campaigns, and coordinating trade shows. Spearheaded a redesign of the corporate website to better align with key messages and drive new customer growth.• Designed brochures, advertisements, and trade show graphics• Spearheaded the website committee for the corporate website• Created branding, and launch campaigns for 2 new products• Developed a website for ERV Systems.• Designed a 3D interactive learning tool for the “Revolution” energy recovery unit• Created a website for the new paints and coatings division• Designed advertising campaign, and product brochures for Avron46• Researched and wrote a report about the legal effect of mold growth on the HVAC industry -
Marketing SpecialistNational Resource Conservation Jan 2002 - Jul 2002
Casey Thurman Skills
Casey Thurman Education Details
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Columbia CollegeMinor In Graphic Arts (Art Studio) -
Strategyn Llc.Outcome-Driven Innovation (Odi) Research Methodology
Frequently Asked Questions about Casey Thurman
What company does Casey Thurman work for?
Casey Thurman works for Acs, Inc.
What is Casey Thurman's role at the current company?
Casey Thurman's current role is Head of Marketing.
What is Casey Thurman's email address?
Casey Thurman's email address is cw****@****hoo.com
What is Casey Thurman's direct phone number?
Casey Thurman's direct phone number is +120327*****
What schools did Casey Thurman attend?
Casey Thurman attended Columbia College, Strategyn Llc..
What are some of Casey Thurman's interests?
Casey Thurman has interest in Louis Cardinals Baseball, Diy Home Remodeling Projects, Marketing, Graphic Design, Mizzou Tiger Football.
What skills is Casey Thurman known for?
Casey Thurman has skills like Social Media Marketing, Advertising, Email Marketing, Marketing, Social Media, Crm, Integrated Marketing, Marketing Strategy, Direct Marketing, Marketing Communications, Sales, New Business Development.
Who are Casey Thurman's colleagues?
Casey Thurman's colleagues are Charles Rieder, M.s., Matthew Kretsinger, Nathan Turner, Christine Peanick, Brian Ezell, Kayla Barton, Greg Fries.
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