Casey L. Tucker Email & Phone Number

Chester, Pa, Us

Chester, Pa, Us

Chester, Pa, Us

Secaucus, Nj, Us

I've worked in many industries during my 11 years as a Social Media Manager, both as a full-time employee and freelancing, but none quite like Bare Necessities. Being in the business of helping and empowering women has proved to be humbling, enlightening and very motivating!Past industries I've worked in include: Ecommerce Shopping & Retail, Home Mortgages, Personal Banking, Car Insurance, Television Media Production, Interior Design, Home Renovations and Local Businesses.Responsibilities, milestones and experience at Bare Necessities include:-Multi-Channel Organic Social Media Management: Instagram, Facebook, TikTok, TikTok Ads Manager (TTAM) & TikTok Creative Exchange (TTCX), Pinterest, LinkedIn, Live Broadcasting, Meta Shops -Channel Forecasting, budgeting, strategy & planning, concepting, content creation, optimization, engagement, customer servicing, social listening, analytical analysis & social auditing, Google Analytics reporting-Large-scale Influencer & UGC management, with over 60 Influencers contracted in 2022-Weekly, quarterly & annual hindsight reporting & analysis-Social coverage for on-site photoshoots, conventions & press events-Company Rebrand, September 2022-Private label brand and collection launches-Management of freelancers & social interns-Vendor collaborations and giveaways with our B2C brands -Influencer project management with 3rd party agencies: CancelComms, ShopStyle, RewardStyle and Obvious.ly -Experience with 3rd party tools: Meltwater, Klear, Iconosquare, CanvaPro, Sprout Social, ShortStack, SimplyMeasured, Robohead, Figma, Linktr.ee and Google Analytics -Multi-platform trend spotting & content creation -Future state & new platform strategic planning-Coordination/collaboration with our Paid Social & PR agencies-Short-form video content creationhttps://www.facebook.com/barenecessitieshttps://www.instagram.com/barenecessities/https://www.tiktok.com/@barenecessities.comhttps://twitter.com/barenecessities

Boston, Ma, Us

-Developing & executing all plans for organic and paid social media initiatives for our local & enterprise social projects. -Social content calendar management (Facebook, Twitter, Instagram, LinkedIn, and Pinterest)-Strategy, content creation, implementation and analytical reporting for all paid and social channels-Paid social lead acquisition strategy -3rd party social tools: Sprout Social, SimplyMeasured, Hootsuite, WordPress, Baseacamp and Google Analytics-Quarterly social giveaways and contests -Management and live coverage for co-branded events including Six Flags Great Adventure concerts and the QuickChek Festival of Ballooning -Blog copywriting and content creation-Management of multiple social accounts across Facebook, Instagram, Twitter and LinkedIn -Annual and quarterly social media budget (paid and organic)-Monthly, quarterly and annual analytics reporting and hindsighting-Hosting the annual Digital Advisory Counsel, a case study group for future state marketing research and development-Interactive video creation team, brainstorming new ways to incorporate short-form video into our digital and social content strategies-Big Idea/future state brainstorming team, where we continually evaluate and optimize ways to better our position as an industry thought leader and re-evaluate our affiliate partners-Social listening, customer servicing and engagement

Short Hills, Nj, Us

While I continued to work with Investors Home Mortgage on all mortgage-specific marketing projects, moving to the corporate gave me the opportunity to work on my FIRST ever marketing team, in a much more structured marketing role. During my time at Investors Bank, my major roles and responsibilities were as follows:-Strategy and optimization for all paid and organic social campaigns-Social analytical reporting, listening and customer servicing-SEO (search engine optimization), SEM (search engine marketing) and Google Adwords-Development of content marketing for print and email-Web design for www.myinvestorsbank.com and www.investorshomemortgage.com. -Management of mortgage affiliate partners such as Quicken Loans and Zillow-Optimization of sales rep's LinkedIn marketing and lead ads-Mortgage marketing compliance language

Millburn, Nj, Us

I worked as the Marketing Specialist at Investors Home Mortgage, a position I created while I was an assistant by doing the job on the side or after hours until I was eventually offered the position full time. As the only person in my department in a brand new role, I had the opportunity to learn a lot about marketing across many mediums and the freedom to concept, plan and execute for a variety of campaigns. There were essentially 3 major parts to this role that contributed to my learning experience at Investors Home Mortgage:1.) Marketing the Investors Home Mortgage brand Any business that is brought in from the company’s marketing efforts, including: website creation and design, print and digital marketing, organic and paid social media marketing etc.2.) Event planningPresidents Club, Conventions, VIP Events, Realtor Happy Hours, Holiday Parties 3.) Marketing & PR for 50+ mortgage repsAssisting the sales reps in prospecting through social media marketing and hosting lunch-&-learns on how to optimize / innovate their daily social efforts to prospect clients on platforms like LinkedIn and FacebookDuring my 4 years with IHM I am most proud of my drive to introduce a new world of social, digital and online marketing to the company, a medium they did not previously utilize. I created, designed & optimized the company website into a new, online lead generation platform, managed the Google AdWords campaigns to increase its foot traffic & conversions, and implemented a search engine optimization (SEO) strategy through structured data, link building, blogging, copywriting & more!During my time with IHM, I sat in on weekly meetings with the corporate office's marketing team (Investors Bank) as their social media liaison until eventually being asked to relocate and become a permanent member of their marketing team.

While working at IHM, I was also member of the Puorro Home Loan Team as their Marketing Specialist & Social Media Admin. I liked to think of the team as it's own personal company within Investors Home Mortgage. It was my job to promote the team's personal brand. Through managing their website and social media accounts, constructing email and print marketing materials, and creating promotional items/giveaways, I helped The Puorro Home Loan Team prospect and generate new business.

After taking a 16 hour course on Fannie Mae and Freddie Mac loan guidelines, I worked for a Senior Loan Officer as a Loan Officer Assistant. My primary job was taking loan applications and preparing loan disclosures for borrowers. I aided in credit analysis and re-scoring customers who had less than perfect reports and I learned how to do an amortization schedule and evaluate tax returns.

Worked in Post Closing Department where I assisted the head of Operations and Human Resources by sequencing loan paperwork, following up on missing documents, and organizing archived files.

B.B.A, Marketing; Marketing

Hs Diploma