Clay Lee Email and Phone Number
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I have over 18 years of experience in 360 campaign creation, brand management, long-form and short-form AV content creation and digital creative marketing and strategy for Fortune 500 brand and technologies on a global scale.I am passionate about connecting brands, consumers, and content. I have a proven track record of delivering innovative and impactful campaigns that drive awareness, engagement, and conversion. I am driven by purpose, empathy and fortitude to leave things better in my wake.Some of my notable achievements include winning multiple awards for the digital campaigns for Xbox's Halo, Star Wars, Watch Dogs, Zombieland and Selma, and working on box office record breaking franchise installments for the likes of Venom, Jumanji and Insidious. I am also a highly effective leader, manager, and individual contributor, who values collaboration, innovation, and excellence.I'm a good human and father of two boys. My third kid is @Gloo Books!
Gloo Books
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Head Of Marketing & GrowthGloo Books Mar 2021 - PresentLos Angeles, Ca, Us• Lead B2B sales efforts and growth strategy for diverse customer base, including independent shops, libraries, and nonprofits.• Advisedon marketing initiatives, partnerships, and digital platforms to drive brand awareness and customer engagement.
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Founder & Chief DadMarketing Dad Apr 2024 - Present• Provided executive marketing expertise with fatherly fortitude, offering precise analysis and recommendations for start-ups and enterprises.• Specialized in entertainment, e-commerce, performance marketing, and content marketing verticals. -
Vice President | Digital Creative AdvertisingSony Pictures Entertainment Jul 2017 - Apr 2024Culver City, Ca, Us• Spearheaded global digital marketing strategy for major film franchises like Marvel’s Venom, Jumanji, Insidious and Men in Black, collaborating with cross-functional teams to execute box-office recprd breaking campaigns.• Managed partnerships with external agencies to develop comprehensive digital campaigns, overseeing digital launches, trailers, activations, and media campaigns on all major digital platforms like TikTok, YouTube, Instagram, Meta and X.• Delivered ~200 pieces of video content per campaign, optimizing performance across social media platforms, syndicated video networks, and custom content partnerships all aligning with a complex, custom operations pipeline and DAM. -
Brand Director | Activision | Call Of DutyGnet Agency Mar 2016 - Jul 2017Los Angeles, California, Us• Collaborated with marketing leadership and development teams to deliver award-winning trailers for Call of Duty franchise.• Led client management and internal project teams for over 15 AAA game trailers, winning multiple ProMaxx media awards.• Managed a growing account team, contributed to process and operations, and advised on new business and client strategy. -
Director | Domestic Digital MarketingParamount Pictures Aug 2014 - Mar 2016Los Angeles, Ca, Us• Achieved over 360 million impressions for the socially conscious, Clio Award winning #MarchOn campaign during Selma's release.• Directed digital marketing activations for major film releases including Terminator, Mission Impossible, and SpongeBob.• Spearheaded a groundbreaking transmedia campaign for Terminator: Genisys with Arnold Schwarzenegger and YouTube influencers including an original scripted series debuted on YouTube 360. -
Senior Digital Marketing ManagerUbisoft Jul 2012 - Aug 2014Saint-Mandé, Île-De-France, Fr• Strategized and led viral marketing stunt that exceeded 100M organic impressions and $1M+ in earned media for Watch Dogs, making it Ubisoft’s fastest selling game in history and earning an Effie award while growing the social footprint by over 900%.• Concepted and sold-in first streamer/influencer based official game trailer for Far Cry 4, built onhome-grown, operational systems set up by my team and our approved YouTube partner. • Amplified Far Cry 3 launch buzz by driving over 15 M video views on YouTube content and amplified word of mouth conversation that indexed above industry benchmark competition on Facebook and Twitter.• Bridged development studio team and YouTube influencers to produce breakthrough digital content for Far Cry 3: Blood Dragon, maintaining a $.02 cost/view and driving over 12% trailer video click-throughs. -
Account Supervisor | XboxAkqa Mar 2010 - Jun 2012San Francisco, Ca, Us• Developed digital strategy and creative framework on Fable: The Journey and Halo 4's launch strategy that included an award-wining launch event activation.• Shaped the strategic platform, developed communication and social media strategy, and oversaw video production for GMA award-winning digital video series for Star Wars Kinect. • Led award-winning, global digital campaign, involving production of experiential graffiti content for Gears of War 3, and led global digital launch of the first Kinect for Xbox 360, the Xbox 360 Slim, and seven product experience sites.Spearheaded several award-winning Xbox, campaigns: • 2012 GMA GOLD Best Website for a Product: Gears of War 3: “Wall of Brotherhood”, 2012 GMA GOLD• Best Community-Based Web Experience: Gears of War 3: “Brothers to the End”, 2013 GMA GOLD• Funniest Video Asset: Kinect Star Wars: “Girly Vader”, • 2012 GMA Game Marketing Agency of the Year: AKQA -
Account Executive | Multiple ClientsButler, Shine, Stern & Partners Apr 2005 - Mar 2010Sausalito, Ca, Us• Developed foundational account management, creative strategy, product management, full 360 Creative production skills for digital, film & video content, design, brand identity, print and OOH.• Built broad vertical industry experience and rich nuance, details insights into brands like Columbia Sportswear, Chipotle, Oracle (pka Sun Microsystems) and new business initiatives. • Led integrated strategy and advertising production (TV, print, digital for 10+ LucasArts titles, including Star Wars: The Force Unleashed, LEGO Indiana Jones, LEGO Star Wars: II, and LEGO Star Wars: The Complete Saga.
Clay Lee Skills
Clay Lee Education Details
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University Of California, DavisCommunications -
Tongji UniversityInternational Development Studies
Frequently Asked Questions about Clay Lee
What company does Clay Lee work for?
Clay Lee works for Gloo Books
What is Clay Lee's role at the current company?
Clay Lee's current role is Director of Marketing & Growth | All Things Gloo Books Sales & Partnerships | Founder & Chief Dad @ MarketingDad | Creative Strategist | Loves a Good Story | Entertainment Industry Veteran | Good Human..
What is Clay Lee's email address?
Clay Lee's email address is cl****@****ail.com
What is Clay Lee's direct phone number?
Clay Lee's direct phone number is +153030*****
What schools did Clay Lee attend?
Clay Lee attended University Of California, Davis, Tongji University.
What skills is Clay Lee known for?
Clay Lee has skills like Digital Marketing, Digital Strategy, Marketing Strategy, Integrated Marketing, Online Advertising, Advertising, Social Media Marketing, Digital Media, Social Media, Marketing, Interactive Marketing, Creative Direction.
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