Francisco Casillas

Francisco Casillas Email and Phone Number

Co-Founder & Vice President at Intermex Inc. @ Intermex transportation
los angeles, california, united states
Francisco Casillas's Location
Baldwin Park, California, United States, United States
About Francisco Casillas

Francisco Casillas is co-founder and Vice President of Intermex Inc. a charter bus rental company that started with one bus back in 2015 and now provides transportation services to companies like Microsoft, Google, Carnival Cruises, Amazon, Netflix and Twitter among many others. His background is in multicultural and digital marketing with over 8 years of experience developing disruptive campaigns for top CPG companies such as Unilever, Procter & Gamble, and Kellogg's. Among his accomplishments, in 2016, he led his team to win the "Best-In-Class Store Program" in North America awarded by Procter & Gamble. Earlier in his career, he ventured as a radio host for an online radio station. He is bilingual in English and Spanish. Among his many interests, Francisco enjoys fashion, volleyball, and sunsets.

Francisco Casillas's Current Company Details
Intermex transportation

Intermex Transportation

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Co-Founder & Vice President at Intermex Inc.
los angeles, california, united states
Employees:
2
Francisco Casillas Work Experience Details
  • Intermex Transportation
    Co-Founder - Vice President
    Intermex Transportation Oct 2017 - Present
    Greater Los Angeles Area
    •Identify new business opportunities, participate in new business pitches and create new business proposals. •Execute growth initiatives, lead quality assurance and manage digital marketing strategies including Facebook, Yelp, and Google. •Maintain accurate daily record of sales and sales activity. •Plan, organize and manage all activities of the general accounting function to ensure accurate and timely recording and reporting of all financial results for the organization.•Develop internal accounting controls and operational strategies, including the review and implementation of process and system changes.
  • Del Rey
    National Program Manager
    Del Rey Apr 2015 - Oct 2017
    5527 East Slauson Ave. Commerce Ca
    •Created and developed strategic multicultural shopper marketing campaigns for Fortune 500 Consumer Packaged Goods Clients including Unilever, Procter & Gamble, Kellogg’s & Kraft Heinz that resulted in incremental sales across participating retailers. •Account Portfolio: $1.5M - $2.0M•Managed the planning and execution of multicultural marketing programs from the clients mentioned above including direct consumer promotional tours, digital sweepstakes, sporting events, VIP events, music festivals, grassroots events, and major entertainment events.•Worked cross-functionally with other key players in the agency: creative, digital, production, media departments to oversee the brief of new / current clients and determine the appropriate marketing channels to deliver.•Performed project management duties including: program tracking, timeline development and budget management amounting to over one million dollars and reconciliation, post-promotional analyses, and internal and external reporting.•Identified new business opportunities, participated in new business pitches and created new business proposals. •Collaborated with brand’s retailer partners to bring sales-driven marketing plans to life and to ensure the programs were hitting objectives and KPIs. Retailers include: HEB, Kroger, Walmart, Fiesta Mart, Food City, Northgate, El Super, Vallarta Supermarkets, Superior Grocers, Cardenas Markets, Safeway, Albertsons, Southeastern Grocers, BI-LO, ShopRite, etc.•Built and maintained effective relationships with key stakeholders on the client account, ensuring regular client contact and maintaining professionalism. •Daily supervision, coaching and mentoring 3 program managers, 1 tour manager, 3 program coordinators and 12+ market managers.
  • Del Rey
    Regional Program Manager
    Del Rey Sep 2014 - Mar 2015
    Commerce, California
    •Collaborate with brand managers and shopper marketing teams to develop and implement brand driven campaigns in the West Region.•Account Portfolio: 300k annually. •Drive creativity and best practices for client projects and offer suggestions to the client as needed to improve the impact and overall success of their marketing campaigns.•Create budgets and monitor market research to generate competitive advantages and perceive opportunities for growth.•Manage media partners, media buys and added valued purchases in California, Arizona & Texas.
  • Del Rey
    Program Coordinator
    Del Rey May 2012 - Aug 2014
    Commerce, California
    •Provided administrative and on-site support to Program Managers with concerts, promotional tours, advertising campaigns, merchandising programs, music festivals & grassroots events.•Supervised 20+ field-marketing members and communicate project goals, expectations and instructions for the teams.•Negotiated rates with vendors to maximize program budgets and cut expenses by approximately 15%. •Led market research team in gathering consumer insights while developing marketing strategies to impact consumer purchasing behavior during and after campaigns.•Kept senior account management team fully informed of account activity, challenges and opportunities ongoing
  • University Of California, Riverside
    Service Worker
    University Of California, Riverside Jan 2010 - Apr 2012
    -Service worker-Assist the principal cooks and trained new hires-Ensured safety and quality in the production and delivery of food.
  • Sure Prep Learning
    Tutor
    Sure Prep Learning Sep 2011 - Dec 2011
    Moreno Valley
    -Tutor in math for children from 3rd grade to 8th grade.-Represent the company at community centers and the vendor fair boothsat schools-Tutor 20-50 students to successfully accomplish a 30-50% improvement in the area of Mathematics and Spanish
  • Teo Bus Company
    Sales Representative
    Teo Bus Company Jan 2007 - Sep 2008
    Huntington Park, California

Francisco Casillas Skills

Event Planning Marketing Communications Social Media Marketing Public Relations Microsoft Office Marketing Advertising Fundraising Customer Service Strategic Planning Microsoft Excel Microsoft Word Spanish Community Outreach Social Networking Social Media

Francisco Casillas Education Details

Frequently Asked Questions about Francisco Casillas

What company does Francisco Casillas work for?

Francisco Casillas works for Intermex Transportation

What is Francisco Casillas's role at the current company?

Francisco Casillas's current role is Co-Founder & Vice President at Intermex Inc..

What schools did Francisco Casillas attend?

Francisco Casillas attended University Of California, Riverside, University Of California, Riverside, Universidad Carlos Iii De Madrid.

What are some of Francisco Casillas's interests?

Francisco Casillas has interest in Event Planning, Marketing, Public Relations, Advertising.

What skills is Francisco Casillas known for?

Francisco Casillas has skills like Event Planning, Marketing Communications, Social Media Marketing, Public Relations, Microsoft Office, Marketing, Advertising, Fundraising, Customer Service, Strategic Planning, Microsoft Excel, Microsoft Word.

Who are Francisco Casillas's colleagues?

Francisco Casillas's colleagues are Eric Benavides.

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