Casi Mcdaniel Email & Phone Number

• Manages Marketing Cloud Account Engagement welcome, nurture and re-engagement campaigns. Optimizes lead attribution data, implements all digital forms, and manages the integration with SalesForce CRM for lead distribution and reporting.• Oversees the annual strategy, global content calendar, and posts for all official Mack Trucks social media channels (LinkedIn, Facebook, Twitter/Threads, Instagram, TikTok, and YouTube). Drove a 10.6% increase in followership and a 3.4% boost in engagement year-over-year. Elevated Mack from 4th to 2nd place on the social footprint leaderboard among the top seven truck manufacturers.• Utilizes Asana for planning and cross-functional collaboration on social media content. Translates calendar content into Hootsuite drafts for cross-channel posting. Regularly reports on channel analytics using SuperMetrics. Continuously adapts content and channel strategy based on post performance, best practices, and algorithm updates. • Leads a team of two employees responsible for community engagement, customer service, user-generated content, and content editing.• Collaborates with media agencies to select creative assets and evaluate performance for boosted social media posts. Effectively manage monthly paid social media efforts, resulting in a 34% increase in goal completions (landing page visits).• Develops and implements the per channel social strategy. Identifies and maintains social influencer relationships and content.• Designer of the official Mack Trucks annual customer and fan web contests.

Greensboro, North Carolina, United States

• Led the integration from Mack Truck’s lead management system, Zift, to Salesforce. Cleaned and mapped data for over 200 users resulting in data communication between the systems, to be concluding with 100% of lead management in Salesforce. The successful migration yields $90,000 annual cost savings.• Successfully developed and implemented complex and varied functionality used by active dealer users (currently 3,027) in the Salesforce system. Developed the marketing automation flow which internally routes leads received from Eloqua into SalesForce to the correct end-user(s). • Participated as a team member on the Account Data Model project in enhancing data privacy between users via brand-specific firewalls, creating ~1,250,000 unique accounts.• Weekly management of the increased integration between Eloqua and Salesforce. Milestones include 100% error reduction (1,000+ errors to zero weekly) and connecting marketing activities to Salesforce for enhanced lead distribution, management, and reporting. Currently working towards enabling campaign functionality to track ROI.• Completed over 80 hours of Salesforce training, earning the second-to-highest rank. Competence development translated in 293 story points completed. • Adopted the Agile/Dev-Ops methodology to increase project release readiness, accuracy, and frequency and tighten security.---------------------------------------------------------------------------------------------------------• Salesforce Marketing Specialist - configured connections between Salesforce and Marketing & Sales platforms to better track leads, opportunities, and scoring.• Salesforce Admin & Developer - implemented bug and user story fixes within the platform to elevate the user experience (UX).

Greensboro/Winston-Salem, North Carolina Area

• Created digital communication pieces for a network of 400+ dealers utilizing Adobe Creative Suite. Managed and distributed the weekly dealer communication newsletter sent to dealer management, dealer principles, and internal partners via Eloqua.• Assisted with the deployment and oversight of the new VTNA Digital Asset Management system, DigiSuite.• Analyzed data to eliminate paint offerings, which resulted in over $1,000,000 in cost savings.• Managed the community on VTNA’s Facebook, Instagram, Twitter and YouTube. Increased the Facebook response rate by 40%. Utilized Adobe Creative Suite (Photoshop, InDesign and Illustrator) for creatives.• Microsoft Office 365 Digital Champion - early adopter and leader for onboarding my team to the new cloud-based collaboration and project tools (Teams, Planner, Word/Excel/PowerPoint Online, SharePoint, OneNote, OneDrive, and Yammer).• Facilitated event management and logistics for exhibitions with over 3,000 people.

• Utilized LinkedIn's Sales Navigator tool and B2B prospecting tools to search for and acquire new leads for companies.• Generated email drips and consultations for qualified leads.

Greensboro/Winston-Salem, North Carolina Area

• M'bala instructor - m'bala is a 60-minute class that combines cardio and strength training with yoga. In this class, you’ll begin with yoga poses and move into a variety of high-repetition strength and high-intensity cardio exercises to sculpt every muscle group. No yoga experience necessary, this class is for all levels.

Greensboro/Winston-Salem, North Carolina Area

• Created social media content for the Bryan School's social media platforms that help raise awareness about the business school's accomplishments as well as raise awareness of its graduate programs.• Conducted research with current students through surveys and focus groups and used the data to enhance current programs and develop new ones to fill any missing needs identified by the students for personal and professional development.• Conducted an annual survey sent to 14,000 employers for key insights into what internship and full-time opportunities are available and the key skills employers are looking for in a recent graduate.• Communicated with alumni in creating videos and blogs in order to connect alumni with current students and keep alumni engagement high. • Built relationships with outside, local businesses in order to have them partner with the school for career events and raise interest to the students with regard to open positions within the company.

• Selected as one of 107 interns representing 52 companies in the Greensboro area for the Campus Greensboro summer program.• Earned a certificate of completion of the Leonard Kaplan Leadership Institute: Leadership Essentials Program through the Center for Creative Leadership .• Participated in a variety of workshops, events, and activities intended to build professionalism, leadership skills, effective communication, and industry awareness.

Durham, North Carolina

• Conducted competitive research analysis and develops detailed reports and charts utilizing Microsoft Excel and Word to organize my research findings• Created, edited and revised slide decks following CIMA/AICPA brand style guidelines using Microsoft PowerPoint. Rewrote content material in slide decks and Word documents for prospects, clients and superiors for conciseness and correctness• Assisted the CGMA product testing as liaison for the beta group. Assisted participants through onboarding, learning platform set-up, technical issues and feedback meetings• Participated in collaborative meetings obtaining advanced knowledge on sales techniques, on-boarding processes and successfully building talent pipelines

Raleigh-Durham, North Carolina Area

• Trained 30-60 students per class • Developed relationships with over 100 students to sign-up for the 30-day studio challenge, motivating them to increase attendance resulting in 25% growth in attendance• Sold approximately $7,500 in memberships during the Holiday Sales Challenge

Wake Forest, Nc

• Operated corporate level MindBody Online software to review sales reports, make sales projections, review attendance volume and perform all client sales transactions• Extracted Groupon sales information into Excel and conducted analysis, identifying client trends resulting in increased sales• Managed Facebook and Instagram platforms posting daily about upcoming events, weekly nutrition lessons, yoga anatomy, flash sales and upcoming promotions. Post reach increased 300%, post engagement tripled, class sizes and social media following have doubled since May• Sold 38 membership auto-renewal contracts in the 5 months since opening which translated to a boost in net sales by $45,600 per year• Marketed 41 class packages in 5 months which increased sales by $9,600

Chapel Hill, North Carolina

• Coached 20+ gymnasts three times a week which resulted with placing in the top three medalists for each event at every competition• Traveled to USAG sanctioned competitive events; kept the team positive, motivated and organized throughout the competition

Raleigh-Durham, North Carolina Area

• Recruited and trained over 20 employees in a two-week training program• Increased employee retention through improvements to workplace environment• Lead marketing efforts in catering and events which increased monthly sales by $10,000-$20,000• Developed an improved inventory tracking system that lowered waste rate and saved the company $1000 each month

Master Of Business Administration - Mba, Marketing, 4.0

Activities and Societies: NAWMBA, Beta Gamma Sigma

Bachelor Of Business Administration - Bsba, Marketing, 4.0

Activities and Societies: Beta Gamma Sigma International Business Honors Society Summa Cum Laude, Class of 2018