Cassandra W. is a Manager, Digital and Online Communication at Victorian Electoral Commission. She possess expertise in social media, radio producing, radio broadcasting, digital media, video production and 21 more skills. Colleagues describe her as "A genuine Digital Marketing Expert, Cassie is the real deal when it comes to modern Mar-Tech Specialists. Cassie’s role as Senior Digital Marketing Specialist provides the Marketing Business Partners with invaluable guidance when it comes to SEM, SEO, and organic and paid social media best practice. I have witnessed her as a nurturing and supportive team leader to the people that report to her. She has been instrumental in a project group for the implementation of a CRM, recommendations for an embedded blog site, writing and implementing a social media process and policies. In a short time, Cassie has been instrumental in bringing the way we operate into the 21st century. Cassie is always willing to share her extensive digital knowledge with her colleagues, she never makes you feel like you wouldn’t understand the technicalities of a platform or solution. Cassie thinks about both the technical, strategic and human aspects of digital. When explaining digital requirements she is able to look at all implications and has a knack for explaining complex processes so that all stakeholders can understand. On a personal note, Cassie has been really supportive of my personal aspirations to become a better digital marketer. A true digital native, she is quick, witty and brings a wealth of funny quips, memes, and gifs to the office. "