Jesse Casman

Jesse Casman Email and Phone Number

Maker of Developer Communities @ Oppkey
3810 Divisadero St, San Francisco,California,United States
Jesse Casman's Location
San Francisco, California, United States, United States
Jesse Casman's Contact Details
About Jesse Casman

I am a software marketing executive with extensive experience in early-stage startups in Silicon Valley and Japan. I focus on building developer communities. Developer Relations is a key component to reaching customers and building awareness. I work with great companies like IBM, RICOH, and Renesas to leverage open source, open communities and open APIs to build strong developer communities that benefit community members and companies alike. #DevRel doesn’t just happen, it requires planning, effort and insight. I have more than 15 years experience developing smart, high impact marketing and developer relations campaigns. I have been deeply involved in open source, networking, software development, enterprise software and high-performance computing (HPC). I act as the face of companies and communities and have a wide range of specialties around communications: marketing strategy, messaging and positioning development, competitive analysis, content development (writing and graphics), developer-focused tech PR, US market entry for non-US companies, Japanese language fluency. I am currently learning JavaScript and also building my first Raspberry Pi project, a media center for my car.

Jesse Casman's Current Company Details
Oppkey

Oppkey

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Maker of Developer Communities
3810 Divisadero St, San Francisco,California,United States
Website:
oppkey.com
Employees:
2
Jesse Casman Work Experience Details
  • Oppkey
    President
    Oppkey Feb 2010 - Present
    San Francisco
    Oppkey is a different kind of marketing and PR firm. We provide a full range of marketing and PR services, focusing on developer relations. We serve clients in open source, networking, software development, enterprise software, HPC and more. We install and use your product, so we know what we’re talking about.Oppkey also has special skills and experience working with Japanese companies entering the US market. Developer relations can be an extremely powerful tool for companies entering the US market. Our innovative ideas have helped Japanese companies leverage the power of developer communities and seamlessly slotting into the latest Silicon Valley tools and techniques for getting close to developers and users. Great Japanese companies like RICOH and NEC are taking advantage of our deep experience and knowledge in Developer Relations to build great developer communities and connect directly with US developers.
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  • Page One Pr
    Team Lead / Head Of Japan Project
    Page One Pr 2006 - 2009
    San Francisco Bay Area
    I worked with Page One PR as a full-time employee for three years, focusing on software clients in open source, security, Web 2.0, and other cutting edge technologies. I represented great clients like The Linux Foundation, SourceForge, SugarCRM, RICOH, and many more. I helped my clients manage and coordinate communications with a wide range of technology outlets like The New York Times, CNET, TechCrunch, ReadWriteWeb, Mashable, Wired, SD Times, InfoWorld, ZDNet, The Register.This is where I learned the importance of PR when it’s done right. Correctly describing why your client matters. I was deeply involved -- both strategically and tactically -- with social media (Twitter, Facebook, YouTube, blogs) and ghostwrote multiple corporate blogs, coordinated Twitter and Facebook accounts for multiple clients, ran a live Tweetup from a Linux tech conference, and multiple other high impact campaigns.
  • Seclarity, Inc.
    Director Of Marketing
    Seclarity, Inc. Mar 2005 - Nov 2005
    I had full responsibility for creating the marketing strategy of an early-stage security start-up in an emerging segment of the security market, end-point security. Coordinated with the nascent sales team on development of multiple sales support materials, building lead-gen channels, and gated content as part of website development. Developed initial Marketing Requirements Document (MRD) process for the company. And started initial key business development activities for a company that would live or die by its OEM relationships.
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  • Tablus, Inc.
    Director Of Marketing
    Tablus, Inc. Dec 2003 - Dec 2004
    I was responsible for creating and staffing marketing department of 2 year old security start-up in emerging security market; development of multiple sales support materials, full trade show calendar, lead generation, website development, marketing campaigns. I implemented and managed the first Marketing Requirements Document (MRD) process for the company, including building competitive analysis, market data, focus groups. I hired and managed a whipsmart marketing group of 3, which included PR, events and lead generation, and product marketing. We successfully redeployed the website on-time and under budget in a company that had several years of internal politica about what was needed. The website went from a major problem to a major lead-gen source for the company, hooked directly into Salesforce.
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  • Intrinsic Graphics
    Vp Of Marketing And Business Development
    Intrinsic Graphics Sep 2001 - Apr 2003
    I joined Intrinsic Graphics, a company that was building a 3D applications development platform. We were aiming high, intending to “dominate interactive entertainment by controlling the deployment platform.” The platform provided a wide range of tools for 3D development (which often meant games) and cross-platform support. It was ahead of its time. Marketing needed to convince users to become experts on our unknown technology and largely give up their expertise on game consoles Playstation, Xbox and Nintendo. It was a hard sell.For business development, I did better by optimizing our human resources. One of the founders was part of my business development team, and by focusing on using his contacts and charisma, we made progress in building a structured partnership program, key to our development platform play. I moved bizdev from getting a “decent grade for tactical, poorer grade for strategic” when I joined, to well-defined lists of technology and marketing partners with a clear timeline of activities and deliverables.
  • Turbolinux, Inc.
    Acting President, Japan Subsidiary
    Turbolinux, Inc. Jan 2001 - Sep 2001
    Temporary 9-month assignment in Tokyo, replacing president and transitioning offices. Managed downsizing and layoffs, reorganization of Japanese teams. 80 person office.
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  • Turbolinux, Inc.
    Product Marketing Manager Global Os Team
    Turbolinux, Inc. Jun 2000 - Jan 2001
    Responsible for two global product releases of Turbolinux OS Workstation and Server. Coordinated US, EU, JP and CN product marketing teams. Myriad technical, marketing, language issues. Created first unified kernel version, cutting technical, marketing and support costs globally, expanded retail presence in US market.
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  • Turbolinux, Inc.
    Business Development Account Manager
    Turbolinux, Inc. Sep 1999 - Jun 2000
    Account manager for IBM, Oracle, Dell, HP. Responsible for signing biggest OEM agreement in company history with IBM; numerous presentations, market analysis, partner meetings.
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  • Kachina Technologies
    Co-Founder, Vice President Of Internet Services
    Kachina Technologies Aug 1998 - Sep 1999
    One of four principal members of start-up Internet company that built Linux OS servers and desktop machines to-order, and provided web hosting and design services. Responsible for coordinating team of graphics artists, programmers, and sales personal for developing corporate web sites. Wide exposure to business plans, accounting systems, legal incorporation issues.
  • Asian Technology Information Program
    Technology Analyst
    Asian Technology Information Program Jan 1998 - Aug 1998
    Topics covered a wide range of Japanese science and technology developments, focusing on Information Technologies, software, and telecommunications. Extensive research, interviews, and presentations in Japanese. Government, private, and non-profit contacts.
  • New Mexico Us-Japan Center
    Manager Information Services
    New Mexico Us-Japan Center Jan 1996 - Jan 1998
    Transitioned from being the only administrator, to a managerial emphasis including overseeing subcontracts, a full-time co-system administrator and several part-time student employees.
  • New Mexico Us-Japan Center
    System Administrator
    New Mexico Us-Japan Center Feb 1993 - Jan 1996
    Heterogenous 12-station Mac and PC LAN. Sun SparcStation 20 and Ultra Sparc 2 servers with DNS, email services, web servers, myriad complimentary TCP/IP client applications. Established both Albuquerque and Tokyo servers from scratch; Hosted related organizations, establishing and maintaining separate domains, client/server applications, and databases; Coordinated membership websites utilizing Informix SQL database, secure credit card ecommerce, intranet applications. Responsible for analyzing, testing, implementing new software, and whole new ideas, then presenting them in easy-to-understand format for approval, budgeting.

Jesse Casman Skills

Start Ups Product Marketing Strategy Business Development Marketing Communications Competitive Analysis Social Media Marketing Public Relations Management Strategic Partnerships Marketing Marketing Strategy E Commerce Sales Lead Generation New Business Development Saas Enterprise Software Social Media Online Advertising Go To Market Strategy Product Management Blogging Market Research Digital Marketing Entrepreneurship Integrated Marketing Crm Leadership Analysis Online Marketing Media Relations Account Management Business Planning Digital Media Focus Groups Analytics Content Strategy Corporate Communications Strategic Communications B2b Email Marketing Website Development Facebook Market Analysis Messaging Digital Strategy Thought Leadership Web Development

Jesse Casman Education Details

Frequently Asked Questions about Jesse Casman

What company does Jesse Casman work for?

Jesse Casman works for Oppkey

What is Jesse Casman's role at the current company?

Jesse Casman's current role is Maker of Developer Communities.

What is Jesse Casman's email address?

Jesse Casman's email address is jc****@****ail.com

What is Jesse Casman's direct phone number?

Jesse Casman's direct phone number is +141573*****

What schools did Jesse Casman attend?

Jesse Casman attended Stanford University, Inter-University Center For Japanese Language Studies (Iuc), Connecticut College, Doshisha University, Middlebury College, Salisbury School.

What are some of Jesse Casman's interests?

Jesse Casman has interest in Lacrosse (One Glorious Year Of Jv), Center Half Back, San Diego Rock And Roll Half Marathon 2010, Ecac Div 3, More, Albuquerque Half Marathon 2011 And 2012, Running, San Francisco Marathon 2012, Tae Kwon Do (Black Belt), Sacramento Marathon 2011.

What skills is Jesse Casman known for?

Jesse Casman has skills like Start Ups, Product Marketing, Strategy, Business Development, Marketing Communications, Competitive Analysis, Social Media Marketing, Public Relations, Management, Strategic Partnerships, Marketing, Marketing Strategy.

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