Jesse Casman Email & Phone Number

San Francisco

Oppkey is a different kind of marketing and PR firm. We provide a full range of marketing and PR services, focusing on developer relations. We serve clients in open source, networking, software development, enterprise software, HPC and more. We install and use your product, so we know what we’re talking about.Oppkey also has special skills and experience working with Japanese companies entering the US market. Developer relations can be an extremely powerful tool for companies entering the US market. Our innovative ideas have helped Japanese companies leverage the power of developer communities and seamlessly slotting into the latest Silicon Valley tools and techniques for getting close to developers and users. Great Japanese companies like RICOH and NEC are taking advantage of our deep experience and knowledge in Developer Relations to build great developer communities and connect directly with US developers.

San Francisco Bay Area

I worked with Page One PR as a full-time employee for three years, focusing on software clients in open source, security, Web 2.0, and other cutting edge technologies. I represented great clients like The Linux Foundation, SourceForge, SugarCRM, RICOH, and many more. I helped my clients manage and coordinate communications with a wide range of technology outlets like The New York Times, CNET, TechCrunch, ReadWriteWeb, Mashable, Wired, SD Times, InfoWorld, ZDNet, The Register.This is where I learned the importance of PR when it’s done right. Correctly describing why your client matters. I was deeply involved -- both strategically and tactically -- with social media (Twitter, Facebook, YouTube, blogs) and ghostwrote multiple corporate blogs, coordinated Twitter and Facebook accounts for multiple clients, ran a live Tweetup from a Linux tech conference, and multiple other high impact campaigns.

I had full responsibility for creating the marketing strategy of an early-stage security start-up in an emerging segment of the security market, end-point security. Coordinated with the nascent sales team on development of multiple sales support materials, building lead-gen channels, and gated content as part of website development. Developed initial Marketing Requirements Document (MRD) process for the company. And started initial key business development activities for a company that would live or die by its OEM relationships.

I was responsible for creating and staffing marketing department of 2 year old security start-up in emerging security market; development of multiple sales support materials, full trade show calendar, lead generation, website development, marketing campaigns. I implemented and managed the first Marketing Requirements Document (MRD) process for the company, including building competitive analysis, market data, focus groups. I hired and managed a whipsmart marketing group of 3, which included PR, events and lead generation, and product marketing. We successfully redeployed the website on-time and under budget in a company that had several years of internal politica about what was needed. The website went from a major problem to a major lead-gen source for the company, hooked directly into Salesforce.

I joined Intrinsic Graphics, a company that was building a 3D applications development platform. We were aiming high, intending to “dominate interactive entertainment by controlling the deployment platform.” The platform provided a wide range of tools for 3D development (which often meant games) and cross-platform support. It was ahead of its time. Marketing needed to convince users to become experts on our unknown technology and largely give up their expertise on game consoles Playstation, Xbox and Nintendo. It was a hard sell.For business development, I did better by optimizing our human resources. One of the founders was part of my business development team, and by focusing on using his contacts and charisma, we made progress in building a structured partnership program, key to our development platform play. I moved bizdev from getting a “decent grade for tactical, poorer grade for strategic” when I joined, to well-defined lists of technology and marketing partners with a clear timeline of activities and deliverables.

Temporary 9-month assignment in Tokyo, replacing president and transitioning offices. Managed downsizing and layoffs, reorganization of Japanese teams. 80 person office.

Responsible for two global product releases of Turbolinux OS Workstation and Server. Coordinated US, EU, JP and CN product marketing teams. Myriad technical, marketing, language issues. Created first unified kernel version, cutting technical, marketing and support costs globally, expanded retail presence in US market.

Account manager for IBM, Oracle, Dell, HP. Responsible for signing biggest OEM agreement in company history with IBM; numerous presentations, market analysis, partner meetings.

One of four principal members of start-up Internet company that built Linux OS servers and desktop machines to-order, and provided web hosting and design services. Responsible for coordinating team of graphics artists, programmers, and sales personal for developing corporate web sites. Wide exposure to business plans, accounting systems, legal incorporation issues.

Topics covered a wide range of Japanese science and technology developments, focusing on Information Technologies, software, and telecommunications. Extensive research, interviews, and presentations in Japanese. Government, private, and non-profit contacts.

Transitioned from being the only administrator, to a managerial emphasis including overseeing subcontracts, a full-time co-system administrator and several part-time student employees.

Heterogenous 12-station Mac and PC LAN. Sun SparcStation 20 and Ultra Sparc 2 servers with DNS, email services, web servers, myriad complimentary TCP/IP client applications. Established both Albuquerque and Tokyo servers from scratch; Hosted related organizations, establishing and maintaining separate domains, client/server applications, and databases; Coordinated membership websites utilizing Informix SQL database, secure credit card ecommerce, intranet applications. Responsible for analyzing, testing, implementing new software, and whole new ideas, then presenting them in easy-to-understand format for approval, budgeting.

Ma, Modern Japanese History

Japanese Language

One full year of intensive Japanese language training. Stanford University grant recipient and Japan Foundation Research Fellow

Ba, Asian Studies, Japanese

Activities and Societies: Phi Beta Kappa, graduated Summa Cum Laude

Education record

Junior year abroad, full academic year home-stay family experience

Japanese Language

Advanced Japanese Summer 1987 Intermediate Japanese Summer 1986

Education record