Cason Tucker Email & Phone Number

Jacksonville, Florida, United States

Reached more than 800,000 people and secured 496 contest entries by developing a digital engagement campaign with a refreshed set of brand guidelines, utilizing social media, video and a marketing landing page that presented the campaign status live.Drove ROI on strategic initiatives by gaining understanding of the business objectives and market challenges, and converting it into an actionable creative brief and direction for integrated marketing campaigns.Ensure visuals and copy have the right tone and feel to meet business objectives by guiding a creative team through ongoing campaigns, events and digital projects based on creative briefs outlining the background, objective, description, audience, deliverables and KPIs, quickly iterating ideas and solutions. Increased newsletter subscriptions by 13% by researching and developing user personas to design a campaign that spoke to those in aviation industry specifically, choreographing photo shoots and interviews of our employees to feature stories that demonstrated understanding of and empathy for our client partners.Developed and worked with 30+ brands over 17 years to stand out in the market place by leveraging a combination of business savvy and design systems, principles, typography and color theory.Amplified the brand’s new visual identity and workplace guidelines by generating excitement and engagement with a “Make Your Mark’ campaign, inviting employees to come paint a “graffiti wall” in the company headquarters.

Created a refreshed brand and culture program to support a new five-year strategic business plan by working with an agency partner to complete competitive research, client and executive interviews, firm-wide surveys and eight internal workshops engaging the board, strategy team, business line partners and creative team to complete a brand framework, identity and standards that would serve all levels and aspects of the business.Led the design and roll out and implementation of RS&H’s 2018 visual rebrand to be more modern in the marketplace, including updating all internal and external digital and marketing properties; developing a new “About Us” video; and launching an internal education campaign with videos speaking specifically to the visual identity, brand guidelines, a new icon system, environmental design and events. Strategically designed and connected logo marks with brand frameworks and messages to help a variety of B2C and B2B organizations visually represent their identity. Developed foundational brand messaging rooted in client and associate contributions and feedback by surveying 500 associates, interviewing clients in 6 markets, reviewing 20+ competitors, and hosting several focus groups and a larger discovery group session.Prevented brand dilution by leading brand identity standards and consistency across engagement channels and touchpoints for seven years at a multi-service, multi-market company.

Fostered productive teams where everyone learns, grows and inspires each other with no ego by managing as a leader/doer, setting vision with creative briefs and working hands-on alongside multidisciplinary teams, business lines and external partners.Retained and promoted 100% top design talent while also increasing efficiency, expanding capabilities, and broadening trust, recognition and investment for a growing creative team by actively supporting staffs’ expressed interest and skill development in art direction, environmental design and motion design.

Jacksonville, Florida

I led a creative team focused on visual, verbal and strategic brand identity. I manage agencies, freelancers and vendors across all experiences. I also led a Brand & Culture program that has connected our brand architecture with our culture. The program is fueled by brand & Culture workshops where core values bring out behaviors, actions & proof-points for connecting brand strategy to business strategy, and then bringing it to market.

Jacksonville, Florida Area

I led a team of designers & writers in corporate marketing. The group was highly experimental, testing new design tools and techniques at every opportunity, and I continue to carry that mentality with me as I continue to lead teams today. I worked with agencies, strategists, marketing leads to build meaning behind the visual identity and connect it with the business strategy.

Jacksonville, Florida Area

I quickly evolved my position from a graphic design team lead to a manager of visual identity, all while building relationships across the entire firm, not just in the creative department.

Jacksonville, Florida, United States

I managed the creative team including designers, writers and developers while working with strategists, creating brand identities & launching digital ad campaigns and event activation for those strategies.

Jacksonville, Fl

This part of my career built lasting relationships in a variety of industries, mainly focusing on wellness B2C businesses. I grew relationships with clients, vendors, freelancers and mentors all while keeping design skills sharp and building a business-savvy mentality that remains with me today.

Jacksonville, Florida, United States

Kreinest was a small agency where I learned to think fast and work creatively and efficiently. Here I specialized in visual brand identity, logo design and advertising.

Jacksonville, Florida, United States

I grew my skill set and learned quickly doing design work, sitting in on client meetings, learning print production tricks of the trade & digital design standards.