Definition of marketing strategies and management of "web advertising campaign" of online services and physical products with adwords, social media, e-mailing marketing, radio, press, events and telemarketing. Definition and implementation of new Business Models and multichannel products for Lombard companies."Cradle to grave" management of web / mobile services: from sales, through e-commerce, to post-sale assistance and delivery.Technical management of pricing for a series of Chambers of Commerce: Milan, Como, Cuneo; Varese, Pavia. For the Chamber of Como and Varese, training sessions were conducted in which various companies and various associations of the category "Surveyors", "Engineers", "Surveyors" were involved.RESULTS• 2000 customers served every year.• 4000 orders / year requested through e-commerce.• 1000 requests for assistance processed per year ".• Half a million euros billed to the market with products ranging from 10 to 150 euros.• Over 150 listeners at the training courses

Co-conception, creation and implementation of an innovative model of school-work alternation for the Chamber of Commerce of Milan, Monza-Brianza and Lodi based on the role of intermediaries of those accredited to work services between schools and businesses.Drafting of the "Dote" call for operators and "Vouchers" for businesses, managing of telephone assistance and all off-line and digital marketing campaigns (social, adwords, e-mail) for the promotion of calls. Implementation of a Catalog/Marketplace of projects by operators aimed at schools.RESULTS (2018)• 1,800,000 euros paid to businesses through tenders.• Over 2000 companies registered in the RASL (school-work alternation register).• 83 operators registered in the catalog with 105 courses activated.• Over 3300 contacts with operators (email / telephone calls) for advertising actions.• Advertising campaign carryed out towards 15.000 companies and 300 schools.

Developing innovative and creative concepts, digital strategies, internal design and technical development of new media products in order to better communicate informations, promote services and manage knowledge. Strong user understanding and demonstrated expertise in Web content, usability, architecture, development and design.ACHIVEMENTS• I launch and set up the Major Italian web community of the trade Chambers.• Concept and development of the main portal on internationalisation of firms.• 1 million page used in just over 1 year for WIKI Business Registry.• E-GOV Award "Intranet Collection 2011" . • The first avatar of public service that helps startups.• 100.000 page view/year for info selfservice dedicated to firms.• Portal projecting aiming to raise quality and to cut off the in formations costs of 30%.Main Projects -www.youcamera.it: The social community of the trade chamber of Milan.-www.worldpass.it: The main italian portal on internationalisation of the firm. -icamera.mi.camcom.it: The mobile servicese of the trade chambre of Milan.-tuttocamera.mi.camcom.it: The collaborative intranet community of the trade chamber holding. -wiki.mi.camcom.it: Wiki on procedures and compliance used by firms. -Interaction AVATAR: An human web avatar that help firms to find funds and info. -Next to firms: Concept and project of a portal providing support to who’s going to open a start-up, need of funding and internationalization.-Infopoint: Totems promoting and providing information and services to firms/citizens. -Sartori Prize: "Contest" on 'youth entrepreneurship with several teams involved.-Case Base Reasoning: Information self services based on “case” on firm compliance.-Knowledge services: Knowledge base providing info to the CRM of trade chambers.-Environmental Portal: Reference web hub on environment themes.

I defined, designed and managed some economic information services (web and mobile) for firm and the related customer relationship management VoIP service. I coordinated, planned and carried out advertising campaign for services promotion.I designed, sold and set up "customized" web-mobile services.ACHIVEMENTS • I captured over 10.000 customers with an annual growth rate of 10% and 1% turn-over. • I always reached growing budget sales. • I cut customer support costs by more than 60%, and I managed over 12.000 ticket/year. • Milan trade chamber was the first chamber in providing info by mobile.Main innovative Projects that I realized -Business Register Mobile – info business on iPhone-Android (in proceeding). -CalcolaRating and ValutaAziende: web services of rating and company analysis. -Visure.mi.camcom.it : info business portal with web and mail services. -Piuprezzi.it: vortal about wholesale and retail prices according to categories. -Fair-info: commercial info booked by Smartphone for fair exhibitors. -VoIP-PBX with IVR: intelligent voice tree responder. Other activities that I carried out -Marketing and advertising: definition of marketing and product strategies, "web advertising" with adwords, social network, cross-selling, up-selling, "targeted" Vortal. Promoting campaigns with e-mailing, radio, leaflet, telemarketing.

I designed and implemented innovative web services for private firms and for the Milan Chamber of Commerce as well as the e-commerce site of Cedcamera. I dealt with the content data management of www.piuprezzi.it portal (wholesale prices, construction, retail, news).ACHIVEMENTS • The web services that I developed have reached more than € 3 million in revenues. • Over 40.000 single operations performed by the e-commerce site that I implemented. • I managed the daily updating of 15.000 prices and several thousand of content. • I have managed till 4 internal resources and dozens of suppliers.Main Projects -Piuprezzi.it: Portal on wholesale, building and retail prices directly from Trade Chamber of Milan and from Milan Municipality. First Italian portal on prices.-Back-end: web-based data entry and storage system for wholesale prices of the Milan Chamber of Commerce.-Sportellovisure.it: web based service to obtain “one-shot” company reports without subscription.-Change management of firm process during the e-commerce site and customer relation services implementation (administration, customer care, ecc).

SEPTEMBER 2008 - SEPTEMBER 2009• Implementation of strategies, web 2.0 ad SEO, SEM advertising campaigns.• I took care of clients from the commercial point of view: offer, scouting.• I developed and defined services: rent a desk, voice virtual assistant (web, voip).

JANUARY 2006 -SEPTEMBER 2006• I defined functional features and ergonomics of Goaldrin (project “GOALDRIN” a java mobile info service).• I set-up Goaldrin portal.• I defined the business model using a phone pay system 899.• Scouting of business partners.

• I designed and implemented a B2B e-procurement application.• Project management for analysis and renovation of an ERP application for a major Italian insurance companies.• I analyzed and developed a web-based application for the public sector.In this context, I have independently managed far as four human resources.

• I analysed and forecasted the Italian elevator service market.• I assessed the annual selling of maintenance services through economic models.• I managed and defined the Otis.com site contents and some e-business issues.

Definition of the Marketing-Mix and the Strategy for the spreading of an innovative disposal technology