Caspar Morton Email & Phone Number

Milwaukee, WI, US

Amsterdam, North Holland, NL

Advanced Level Professional Scrum Product Owner II Certified.

Seattle, WA, US

Chuo-ku, Hyogo, JP

− Developed and executed the overall e-Commerce business strategy to achieve sustainable growth including sales, margin and P&L goals.− Managed third party logistics partner for the delivery of e-Commerce products to consumers within deadlines and budget.− Provided leadership in the identification of specific and appropriate growth opportunities.− Analysed.

Los Angeles, CA, US

Setting up and building TOMS online sales and brand reach in Europe. − Responsible for driving digital innovation across all business units to generate sales (online and offline), grow brand awareness, develop engagement and increase positive sentiment. − Created digital strategic plan with emphasis on growth in core markets through key channels.− Provided.

Amsterdam, Noord-Holland, NL

Philips Marketing eCommerce- Restructured Philips global search program in 12 countries to improve bottom line sales results. Doubled return on investment through strict account optimisation and channel attribution analysis.- Successfully implemented Google product extensions and launched media campaigns via GDN retargeting.- Rapidly expanded affiliate.

Herzogenaurach, Bavaria, DE

eCommerce Manager for Reebok.- Developed and executed e-commerce marketing programs to drive incremental store traffic and conversion through SEM, direct email, affiliates and other marketing tools (CPC and CPA Media buys).- Supported consumer data acquisition through e-commerce promotions and media placement activities.- Led and communicated the long term.

Beaverton, OR, US

Senior Producer for NIKEiD and NikeStore.com Europe- Responsible for all NIKEiD.com European site content, from concept to launch, within established deadlines and budgets.- Successfully increased website traffic through the creation of bi-monthly email communications.- Achieved a large growth in sales by increasing site conversion rates, surpassing yearly.

Beaverton, OR, US

NIKE Sales Operations Manager (Nike Golf Europe)- Implemented and managed Nike Golf’s e-business solutions. Reduced overheads by encouraging small volume retailers and buying groups such as Tartan and Intersport to place and track orders online.- Doubled Nike Golf’s online business with B2B customers for two consecutive years by presenting at trade shows.

Beaverton, OR, US

NIKE Senior Business Analyst (Europe, Africa and the Middle East)- Constructed a decision support system for use by European sales management and analysts. This included the development of a unified sales information structure and a web-based interface.- Facilitated the European targeting, forecasting and scenario planning processes.- Won a Nike Milestone.

Beaverton, OR, US

Service Marketing Manager - Europe, Africa and the Middle East - Created broadcast and post-production service offerings.- Showcased Tektronix products and services at the IBC Trade Show.- Liaised with channel partners and distributors to ensure consistent service offerings.- Successfully promoted the purchase of spare parts via essential kit packs and.

Schaumburg, IL, US

− Promoted to Supervise NatWest’s Cash Manager Accounts (valued at over £10 million).− Created a computerised cheque logging system.