Caspar Morton Email & Phone Number

Milwaukee, Wi, Us

Amsterdam, North Holland, Nl

Advanced Level Professional Scrum Product Owner II Certified.

Seattle, Wa, Us

Chuo-Ku, Hyogo, Jp

− Developed and executed the overall e-Commerce business strategy to achieve sustainable growth including sales, margin and P&L goals.− Managed third party logistics partner for the delivery of e-Commerce products to consumers within deadlines and budget.− Provided leadership in the identification of specific and appropriate growth opportunities.− Analysed channel, country website and partner performances on a daily basis. Identified risks and opportunities to develop and execute action plans.− Successfully managed a team of 9 employees.

Los Angeles, Ca, Us

Setting up and building TOMS online sales and brand reach in Europe. − Responsible for driving digital innovation across all business units to generate sales (online and offline), grow brand awareness, develop engagement and increase positive sentiment. − Created digital strategic plan with emphasis on growth in core markets through key channels.− Provided key input to help TOMS create brand guidelines.− Successfully built and managed a team of 6 FTEs defining roles, KPIs and goals.− Recruited and managed three agencies including contract negotiations to create better terms for TOMS.− Implemented digital engagement strategy for social media channels.− Ensured successful launch of two TOMS owned retail stores through key marketing activities.− Led cross-functional, international teams to deliver successful marketing campaigns, both online and offline. − Travelled to South America to work in the field with our giving partners, Fundación Paraguaya and Fundación Visión.− Instigated virtual reality project to aid sell in and sell through at retail.www.TOMS.com | www.shopTOMS.nl | www.TOMS.co.uk | www.shopTOMS.de | www.TOMS.fr

Amsterdam, Noord-Holland, Nl

Philips Marketing eCommerce- Restructured Philips global search program in 12 countries to improve bottom line sales results. Doubled return on investment through strict account optimisation and channel attribution analysis.- Successfully implemented Google product extensions and launched media campaigns via GDN retargeting.- Rapidly expanded affiliate network through targeted programs to overachieve on yearly sales targets. - Supervised successful migration of marketing campaigns to a new ATG site platform.- Installed KPI tracking system using Omniture to monitor commercial performance.

Herzogenaurach, Bavaria, De

eCommerce Manager for Reebok.- Developed and executed e-commerce marketing programs to drive incremental store traffic and conversion through SEM, direct email, affiliates and other marketing tools (CPC and CPA Media buys).- Supported consumer data acquisition through e-commerce promotions and media placement activities.- Led and communicated the long term strategic planning, budgeting, forecasting and scorecard process for the European e-commerce business. - In cooperation with the Merchandising Manager, worked to find right the balance for the product portfolio that maximized the commercial opportunity whilst maintaining brand integrity. - Facilitated the resolution of creative and technical issues relating to user experience and site functionality. - Created strategic partnerships to produce cost effective promotions that raised Reebok’s brand profile.- Reduced operating expenditure costs through renegotiating service contracts.- Evaluated and supported local initiatives and integrated e-commerce with local online and offline campaigns. - Assigned as project lead to support adidas in its ratings and reviews implementation.- Awarded the Clickz best use of search engine marketing.

Beaverton, Or, Us

Senior Producer for NIKEiD and NikeStore.com Europe- Responsible for all NIKEiD.com European site content, from concept to launch, within established deadlines and budgets.- Successfully increased website traffic through the creation of bi-monthly email communications.- Achieved a large growth in sales by increasing site conversion rates, surpassing yearly targets.- Beat all NIKEiD records for the best ever day, month, season and yearly sales units by over 200%.- Directed multiple agencies ensuring deadlines, quality and budgets were met through a clear briefing process. Drove financial efficiency through budget tracking ensuring spend was in line with allocation.- Prepared and maintained the European content calendar and, for the first time in NIKEiD’s seven-year history, produced creative used globally.- Engineered Nike’s first ever affiliate program. Supervised an assistant producer to run the affiliate program, successfully driving both traffic and sales to the site.- Played a key role in the opening of the NIKEiD Studio in London through promotional packages, checkout updates and staff training. This success led to further studios being opened throughout Europe.- Proactively identified new business opportunities through strategic partnerships, running successful campaigns with Manchester United and Barcelona football clubs.- Won from the eyes of the consumer award.

Beaverton, Or, Us

NIKE Sales Operations Manager (Nike Golf Europe)- Implemented and managed Nike Golf’s e-business solutions. Reduced overheads by encouraging small volume retailers and buying groups such as Tartan and Intersport to place and track orders online.- Doubled Nike Golf’s online business with B2B customers for two consecutive years by presenting at trade shows, producing e-mail promotional campaigns and creating merchandised sales programmes. - Produced all online product assortment plans providing segmented catalogues to different customer channels.- Supervised all product image material for in store and press use.- Managed the creation and distribution of all sales support collateral including press releases, catalogues, product technical sheets and player clothing scripting.

Beaverton, Or, Us

NIKE Senior Business Analyst (Europe, Africa and the Middle East)- Constructed a decision support system for use by European sales management and analysts. This included the development of a unified sales information structure and a web-based interface.- Facilitated the European targeting, forecasting and scenario planning processes.- Won a Nike Milestone award for successfully implementing sales projects.

Beaverton, Or, Us

Service Marketing Manager - Europe, Africa and the Middle East - Created broadcast and post-production service offerings.- Showcased Tektronix products and services at the IBC Trade Show.- Liaised with channel partners and distributors to ensure consistent service offerings.- Successfully promoted the purchase of spare parts via essential kit packs and replenishment agreements.- Co-ordinated the marketing of a new customer service call centre.- Won the Tektronix top contributor award.

Schaumburg, Il, Us

− Promoted to Supervise NatWest’s Cash Manager Accounts (valued at over £10 million).− Created a computerised cheque logging system.