Art Director
CurrentAs the Art Director I am responsible for all of Dynaudio’s day-to-day graphics needs. I work on everything from campaign creative and brand-level print and online materials to planning and executing photoshoots, internal templates, event graphics, ads, posters and more. Working with other members of the inhouse Studio team (as well as external freelancers), I keep the visual ship afloat by keeping a firm hand on the graphical standards, brand guidelines and individual executions at local and global levels.Main responsibilities:– Maintaining Dynaudio’s visual identity wherever it’s seen by human eyes: the guardian of the Brand Guide– Further developing Dynaudio’s visual identity as needed– Managing and art directing photoshoots– Designing and managing the print-process for Dynaudio Magazine– Co-creating global product and brand campaigns, including associated ad-hoc tasks– Producing brochures, leaflets and product information sheets– Producing graphics for online channels– Signing-off graphical assets from internal and external partners– Delegating some tasks to internal and external designers, and managing the results– Creating internal assets, including company templates and bespoke departmental materials– Overseeing point-of-sale asset design and production– Co-creating a Dynaudio merchandise range– Maintaining the visual language for our video assets– Working with R&D to conceive and design new packaging concepts– Deputising for the Creative Director
