FCA Vehicle Brands Co-Lead (Ramtrucks.com, Jeep.com, Dodge.com, Chrysler.com, Fiatusa.com, & Alfaromeousa.com)

Mopar.com Lead• Provided insights and recommendations to increase KPI conversion rates• Tied offline conversions to online data to provide a digital customer decision journey• Aided in tagging strategy to assure data collection is holistic of client measurement goals• Worked alongside offshore teams to provide quality deliverables in a timely manner• Helped oversee a site redesign to assure KPIs and performance metrics we’re unaffected• Utilized Adobe’s Data Sources and Classifications capabilities to enhance current/historical data• Automated data files with Adobe Workspace & Report Builder • Presented data on a monthly basis to clients to showcase how their digital spend is affecting traffic behaviorMopar Apps Lead (Alfa Romeo for Owners, Chrysler for Owners, Drive Dodge, My Fiat, Jeep Vehicle Info, Mopar Owner's Companion, & Ram Toolbox)• Revamped existing Adobe tagging strategy to reflect mopar.com for continuity purposes• Analyzed app audiences to identify propensity to convert or perform key actions• Performed an exploratory data analysis how digital ads were correlating with traffic increases• Provided analytics on how app exits were benefitting other FCA digital properties• Provided holistic views of combined site and app KPIs within reporting• Automated data files with Adobe Workspace & Report Builder• Confirmed tags synced with SDR/SDG docs through Fiddler on IOS and Android devices• Worked alongside offshore teams to provide quality deliverables in a timely mannerStore.mopar.com Lead• Utilized Google Analytics to monitor KPIs and traffic variations• Analyzed offline sales data and extracted insights for clients• Worked alongside offshore teams to provide quality deliverables in a timely manner• Provided insight into media driven traffic through KPI conversion and referral channel increases• Identified bottle necks within current capabilities so fixes could be put in place

• Worked closely with the Senior Director of Analytics to satisfy client needs and provide strategic counsel• Worked alongside senior leadership to create Go to Market Strategies• Provided holistic market insight from macro to micro• Created a ZIP code master file to help identify opportune markets, which aided in driving the OOH media buy strategy• Monitored digital campaigns through Adobe Analytics and created benchmarks for future reporting• Guided strategic direction for digital campaign tracking (CRM & OLA)• Research data (NVCS, MorePace, Geometry, Nielsen) analysis and strategic implementation• IHS Markit (POLK) data analysis• Audited external media attribution agency to assure current processes will not be affected with integration

GM Accessories Lead• Analyzed site activities for Chevrolet, Buick, GMC, and Cadillac's respective Accessories webpages (ex: accessories.(brand).com)• Utilize both Google Analytics as well as Adobe Discover • Worked alongside senior leadership to create ecommerce KPIs and performance benchmarks• Altered deliverable reports to reflect new metrics • Automated data files with Report Builder• Present data on a monthly basis to clients to showcase how their digital spend is affecting traffic behavior• Only Analyst at MRM specialized in Adobe S.Products Ecommerce Analysis• Created a Tableau Sales Dashboard containing supplier to dealer to customer data, which adapts using Tableau’s action function• Analyzed supply chain data and identified bottlenecks in regards to product and customer issuesGM Shop.Click.Drive. Lead• Analyze site activities for shopclickdrive.com• Created a measurement plan encompassing site KPIs previously not reported or collected• Analyzed 13 months of data from Tier 1 sites to determine visitors most likely to utilize the tool• Audited the shopclickdrive.com site in regards to Adobe tags, and provided an analysis on how additional tags or events could improve data capture and reportingGM Factory Pre-Owned LeadSITE• Analyzed site activities for factorypreownedcollection.com• Tied site activity with sales data• Tied site exits data with online purchase tool shopclickdrive.com• Presented data on a monthly basis to clients to showcase how their digital spend is affecting traffic behaviorENABLEMENT• Worked to assure site data layer capabilities allowed for DTM implementation• Worked with an external agency to address data layer issues• Worked with an external agency to address DTM tagging and data collection issues

GM Certified Pre-Owned Site & CRM LeadSITE• Analyzed site activities for gmcertified.com• Utilized both Google Analytics as well as Adobe Discover to further enhance insight and pull specific data requests • Automated data files Report Builder • Presented data on a bi-monthly basis to clients to showcase how their digital spend is affecting traffic behaviorCRM• Created an automated Tableau Dashboard • Created insights and recommendations based on email metrics and historical data• Sorted and analyzed raw data sets using Tableau and Excel• Track user experience from email to site • Presented data on a quarterly basis to clients to showcase how their digital strategy is affecting engagement behavior• Work with internal teams to assure clarity with deploy objectivesGM Fleet CRM Lead• Created insights and recommendations based on email metrics and historical data• Tracked user experience from email to site • Sorted and analyzed raw data sets using Tableau and Excel• Utilized Excel pivot tables to sort data, which aided in audience friendly visualization creation• Used significance testing to strengthen insights• Presented data to clients to showcase how their digital strategy is affecting engagement behavior• Worked with internal teams to assure clarity with deploy objectives

• Integrated Google Analytics as well as Tag Manager into incubator companies website to provide data geared towards goals and objectives. • Altered website with WordPress and back-end CSS to create an overall consistent theme and format.• Generated content to further increase the overall quality of the site, while also enhancing pages that were underdeveloped.

• Created additional Ad Groups to target desired demographics.• Implementing events to track user life on the webpage. • Used current website to create ads that were tailored towards content to increase ad page positioning.• Segmented information though Google Analytics to further gauge the success of newly created Ad Groups.

• Used A/B testing in order to gauge the success of changes made to the website, resulting in increased conversions to the donations page. • Created alternative landing page with condensed information and a larger donation button.• Managed client relations with the Non-Profit to ensure I was in line with the mission and objectives for the company.

• Improved targeting by altering keywords.• Created alternative calls to action to better target valued demographics.• Analyzed search terms to find keywords that better fit the topics and content covered by webpage.

• Helped organize promotional events, demonstrations, and video game tournaments around campus to promote awareness and advertise EA products.• Researched and initiated personalized relationships with diverse student groups, residence halls, and local businesses for future collaborations to help EA become a sustainable brand on campus.• Recruited students for product testing and compiled results to recognize user preferences and to make suggestions for improvement in game play.