- Oversaw creative direction and advertisement strategy of the brand.- Supervised the company’s growth strategy, budgeting, and operations.- Performed pattern block creation and revisions to execute each design's intended fit and silhouette.- Directed visually arresting fashion films to assist with brand world-building and promoting merchandise.- Coordinated with the team to develop promotional photoshoots and social media content.- Communicated with manufacturers to develop garments and trims.- Developed the brand’s direct-to-consumer e-commerce website.

- Supported the creative director in world-building and marketing image direction.- Assisted in coordinating photoshoots for the collection.- Advised on fittings and pattern block revisions.Clients include: AWE Clothing Official, AS HUMANS

- Drove brand awareness by organizing display setups and assisting in merchandising.- Performed client outreach to secure partnerships with potential brands and influencers.- Advised on the selection of merchandise for celebrity photoshoots.