Casper Duval Mau Email & Phone Number

Leading and responsible for all traditional pricing activities and levers related to pricing strategy, price setting, and price getting. I create, lead, and drive the company's pricing efforts. Playing a key role in developing and implementing pricing strategies that align with our business goals. Additionally, I create an annual pricing cycle and set the prices for our new upcoming products.- Developing and implementing pricing strategies that align with our business goals- Owning the price setting of new upcoming products- Building and owning the annual pricing cycle including yearly price adjustments- Analysing pricing data to determine optimal pricing levels, discounts and terms & conditions- Monitoring market-, competitor-, and performance trends to identify opportunities for price adjustment- Communicating pricing strategies and decisions to senior management, sales teams and other stakeholders- Supporting our CPQ lead on setting correct pricing in our large strategic projectsFurthermore, was part of the small team leading top tier management consultants and reworking the entire corporate strategy for the company.

København, Hovedstaden, Danmark

Working with a team of top-tier industry professionals, ex top-tier management consultants and collaborating with the Global business at large and each of our worldwide clusters.Ownership of a variety of pricing responsibilities in support of the Merchandising team and the wider commercial organization. These responsibilities are primarily focused on in-season price management and oversight to ensure market share gains and to achieve revenue targets.These include:Price test set-up, analysis, and recommendations - Based on analysis and recommendations to continue to remain the most affordable worldwide jewelry brand, to ensure additional EBIT. Incorporating internal & and external, financial and non-financial data. Analysis and reporting on in-market price adjustments, working closely with our clusters and marketsProduct margin ownership on each product.Local price recommendations, working together with each cluster to ensure correct price position across our global markets.Establishment of Revenue Growth Management (RGM) processes with Pandora globally, with quarterly meetings with the ELTCreation of several automatized and standardized dashboards to track changes to internal and external environments, based on a multitude of internal and external data sources. Tools used:ExcelPowerBIAlteryxPowerPoint

København, Hovedstaden, Danmark

Working closely with Publishing Operations Manager and the Chief Commercial Officer to ensure a high commercial standard.Continuous reporting on sales and KPI tracking both in Excel and Power BIProduct forecastingAnalytical support assisting commercial business partnersSales analysis on promotionsPricing analysisPlayer behavior analysisFree starter pack analysisMerchandise sales analysis

Københavnsområdet, Danmark

Copenhagen

Continued my career with PepsiCo part-time after starting my Bachelor programme working initially with the Nutrition (Breakfast & Juice (Tropicana & Naked)) team and later the Snacks (Doritos & Lay's) team, together with the Commercial Managers, Business Development and brand managers.Main responsibilities include:Data analysis of Nielsen Answer figures and internal numbers.The responsibility of handling consumer complaints sent directly to PepsiCo.Social Media managementVarious other marketing activitiesOther ad-hoc tasks and analysis.

Københavnsområdet, Danmark

Assisted Brand and Commercial Managers with POS creation, day to day contact with our distributor and various sales analysis.

Københavnsområdet, Danmark

Assisted team and Commercial Manager during summer with POS creation, day to day contact with our distributor and various sales analysis.

Copenhagen

Moved into a new role assisting the entire Nordic marketing business with various projects.Including: Project management of Lay's & Pepsi Max UEFA Champions League consumer competition.Assistance in the creation of assets to leverage to both customers and partners.Working on new Mountain Dew gaming platform.Leveraging music festivals on our snacks portfolio with various assets. Working with Commercial Activation Managers on various social media platforms.

Copenhagen

Joined PepsiCo food team (Breakfast (Quaker, Solgryn & Pama) & Snacks (Doritos & Lay's) in my gap year to help transition us to a new distributor.This involved:Project management and creation of 100+ artworks.Creation of various presentations towards the new distributor.

Msc In Economics And Business Administration, Customer And Commercial Development

This concentration has a strong focus on the impact of digitalization on customer and commercial development in marketing and sales.

Bachelor, Bsc In Business Administration And Economics

BSc in Business Administration and Economics is a business economics bachelor program that is aimed at employment in Danish.

International Business, Business Economics, International Economics, Marketing

The International Business Baccalaureate (IBB) is Niels Brock’s international version of the Higher Commercial Course, a business oriented.

International Business

Student

Education record

Welwyn, England