Casper Hessner Svane Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region, Denmark

As Head of Marketing at XLOCK Group, I lead strategic initiatives to position us as a frontrunner in the digital furniture locks industry. My role extends to elevating and reinforcing XLOCK's brand identity, ensuring cohesive messaging that highlights the superior quality and enriched experiences offered by our cutting-edge solutions.In the digital realm, I oversee and implement advanced marketing campaigns, leveraging technological advancements to spotlight the innovation, security, and functionality of XLOCK's digital furniture locks. This includes curating compelling content, such as visuals and videos, to vividly demonstrate the innovative aspects of our products.Collaborating closely with the sales team, I align marketing efforts with sales goals, emphasizing the technological advantages and quality of XLOCK's digital furniture locks. This includes providing sales enablement tools that showcase our innovation.Effectively communicating marketing strategies and results to key stakeholders, I underscore XLOCK's unwavering commitment to innovation and quality, collaborating seamlessly with executives and other departments to ensure our overall success in the digital furniture lock market.

Copenhagen, Capital Region, Denmark

Investing isn't focused on rapid gains; rather, it revolves around making intelligent choices to build lasting wealth over the long term.Therefore, we want to introduce Horizon, a comprehensive stock valuation platform for retail investors, including portfolio optimization within the same asset group. Your path to informed financial decisions.At Horizon, we understand the importance of thorough stock research in making informed investment decisions. Horizon is a platform that revolutionizes stock research, allowing investors to quickly and easily access valuable stock data. Our user-friendly interface simplifies the research process and saves investors time and money. Within seconds, users can access real-time and customizable data, including company reports, sector and industry analyses, news articles, and financial metrics.https://horizon.finance/

Copenhagen, Capital Region, Denmark

Copenhagen, Capital Region, Denmark

Global GTM Campaign Leadership: Collaborated closely with the Director of Global Brand Marketing, shaping the success of global GTM marketing campaigns. Responsibilities included initial planning, toolkit development, seamless execution, localization, and ensuring campaign continuity across all products and services.Targeting and Segmentation: Applied expertise to ensure precise targeting and segmentation across diverse media channels, including digital, social, affiliate, influencer, licensing, and partnerships.Creative Asset Leadership: As the brand gatekeeper, I managed several freelancers and agencies to meticulously ensure all external content aligned flawlessly with our brand identity and briefs, maintaining the highest standards of execution. I actively contributed to creative development and asset delivery, extending the brand's reach across Bright Star-owned platforms, ATL paid media channels, and social platforms.Post-Campaign Analysis: Dedicated efforts to in-depth post-campaign analysis and reporting, providing invaluable insights to enhance future strategies across owned, earned, and paid channels.Agency Management: Oversaw production, creative, publicity, and media agency relationships, fostering seamless collaboration and ensuring the successful execution of campaigns.Regional Partnership and Engagement: In partnership with the Director of Global Brand Marketing, collaborated with regional cross-functional teams, crafting campaign briefings aligned with strategic objectives and audience segmentation, enhancing engagement, retention, and brand loyalty.Stakeholder Engagement: Managed the review and approval process with all relevant stakeholders for initiatives, providing regular updates upon campaign launches.Franchise and Fandom Development: Actively contributed to building brand franchises and nurturing fandoms by collaborating with developers, producers, business development, and licensing & and merchandising teams.

Copenhagen, Capital Region, Denmark

Copenhagen Area, Capital Region, Denmark

Digital Initiatives Leadership: I held the reins for all digital initiatives in Denmark, overseeing a comprehensive portfolio that included web management, SEO optimization, database strategies, email campaigns, automation processes, social media presence, and targeted paid and display advertising campaigns. My focus was on creating and optimizing the conversion funnel, crafting detailed personas, and driving traffic and lead generation.Agency Management and Strategy: My role extended to managing agencies, crafting digital communication strategies, optimizing the customer journey, and strategizing on reaching the right audience at the right time through the right digital platforms.Website Management and Brand Growth: I spearheaded the management of Arval's websites and the continuous development of the Retail web channel. This encompassed elevating brand awareness to expand Arval's online footprint. Notably, we achieved a remarkable feat by doubling website visits within the first half of 2020, all while navigating the challenges posed by the COVID-19 pandemic.Marketing and Communication Materials: I took charge of all marketing and communication materials, both through outsourcing and hands-on creation using InDesign and Photoshop.Digital Project Leadership: As a project lead, I steered various digital initiatives, from online campaigns to the implementation of new microsites. One significant achievement was successfully migrating our website from Drupal 7 to Drupal 8, complete with a brand-new user interface. I also played a pivotal role in validating third-party programs and identifying and validating new partners and agencies to unlock Arval's full potential.Performance Measurement and Insight-Driven Optimization: I meticulously measured and reported on the performance of our digital marketing campaigns, assessing them against predefined goals, including ROI and KPIs.

Denmark

Brand Marketing Manager Excellence: As the Brand Marketing Manager, I held a pivotal role at the helm of the marketing team. My responsibilities spanned the entire spectrum of brand management, from shaping the brand's DNA to overseeing its digital development and execution of the marketing strategy.Creative Ideation: I was the driving force behind the generation of innovative ideas and content for all marketing initiatives, consistently pushing the envelope to create engaging campaigns.Digital Strategy Mastery: I expertly managed the digital presence, diligently tracking and optimizing every aspect to ensure a strong online footprint.Graphic Design Mastery: My hands-on approach extended to graphic design, where I personally crafted visually striking materials for magazines, newsletters, websites, and more.Publishing Triumphs: In just four months, I accomplished remarkable feats, including the creation of a 200-page print magazine, the publication of five online publications, and the production of over 2000 packshots for our new and upcoming website.

Copenhagen Area, Denmark

Communication Leadership: As a leader, I oversaw the communication team's efforts and personally contributed to crafting marketing and communication materials. My hands-on approach ensured optimal support for my team.Digital Initiatives Mastery: I took charge of all digital initiatives, spanning web management, SEO optimization, database strategies, email marketing, automation, social media, and paid and display advertising campaigns. Notably, I achieved a remarkable 370% increase in followers while working with a limited budget.Global Digital Team Contribution: I was a key member of the global digital team within the Tupperware Brands corporation, consisting of 20 select professionals. Our mission was to maintain consistency across all markets, select new automation and newsletter platforms, and strategize the digital future for Tupperware.Nordic Market Integration: I successfully integrated brand and digital marketing initiatives across four countries, streamlining design and marketing activities in the Nordic markets.Social Media Expertise: I played a pivotal role in developing and maintaining the social media presence for the Nordic markets. This involved creating weekly social media content packages for all stakeholders.Brand Consistency: I collaborated closely with the Nordics Marketing Director to deploy and ensure consistency in brand guidelines across all markets.Multimarket Partnerships: I initiated and coordinated business-to-business partnerships across multiple markets, fostering collaborations with esteemed partners such as the Breast Cancer Research Foundation.Events: I created captivating presentations for events hosting over a thousand attendees. These occasions, from product launches to travel showcases, were meticulously curated to leave a lasting impression. My role highlighted digital expertise and showcased the ability to engage and inspire large audiences, making every event a memorable experience.

Copenhagen Area, Denmark

Strategic Marketing Leadership: As the Team Leader, I spearheaded all marketing initiatives, playing a pivotal role in shaping, developing, and enhancing the brand identity of both Venture Cup and the University Startup World Cup.Stakeholder Collaboration: I meticulously managed and cultivated collaborations with external stakeholders, producing collaborative marketing materials for high-profile events involving prestigious partners such as The Danish Monarchy, U.S. Embassy, Confederation of Danish Industry, and many more.Innovative Campaigns: I successfully conceptualized, executed, and launched numerous innovative marketing campaigns. These campaigns were strategically designed to drive increased participation in Denmark's largest entrepreneurial business plan competitions.Consistency and Communication: My focus was on ensuring absolute alignment between our communication and brand strategy, delivering a unified message and experience across all platforms.Proactive Marketing Initiatives: I consistently initiated new marketing efforts and campaigns, leveraging both print and digital tools, as well as social media platforms such as Facebook, Instagram, and LinkedIn. These initiatives were strategically aimed at elevating the online presence of Venture Cup and the University Startup World Cup while expanding the organization's overall marketing impact.Website and Landing Page Management: In addition to the above, I shouldered the responsibility of creating and maintaining all websites and landing pages, ensuring they remained up-to-date and aligned with the organization's goals and mission.

Copenhagen Area, Denmark

Content Optimization and Adaptation: I took on the role of Project Manager, overseeing the optimization and adaptation of original content to digital content from players like Marvel, King Features and others. This involved tasks such as redrawing original printed content, incorporating animated speech bubbles, sounds, effects, and managing translations to enhance the content's appeal and accessibility.International Team Leadership: I led a diverse team of editors, sound technicians, and translators hailing from over 10 countries. This involved direct communication with trademark owners and meticulous coordination to ensure final approvals were secured.Creative Marketing Materials: In addition to content adaptation, I actively contributed to the creation of various marketing materials. This included collaborating with external partners to design TV spots, crafting online promotional campaigns, and designing eye-catching banners for Telco's to drive brand recognition and engagement.

Copenhagen Area, Denmark

Responsible for character, environment, and prop modeling.

Bachelor'S Degree, 3D, Cgi And Animation, 3D Visual Artist

Activities and Societies: Worked 6 month in Belgium on my first 3D animation movie doing the education. TRUEMAX academy is amongst.

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