Cass Cheng Email & Phone Number

Malaysia

• Solution & Project Delivery: Delivering high quality solutions which innovate to client needs• Oversee the management of Adintel and digital products• Provide value added benefits to clients’ businesses, by helping to develop strategic initiatives and thought leadership based upon the data and insight Nielsen produces.• Play a key role in helping achieve revenue, profitability, quality, speed of delivery and productivity• Maintain and develop relationships with current clients • Identify cross-sell opportunities which match client strategies

Project management for weddings, enquiries are welcome

Malaysia

Shah Alam, Selangor, Malaysia

Provide brand strategic direction to agency for ATL and BTL campaignWork with trade marketing and sales team for sales projectionManage brand A&P budgetingPlan and execute marketing effort and consumer promotion

Kuala Lumpur, Malaysia

Key Scope of Work:- Trading: Managing trading for the total agency rate negotiation, rebate and incentives. Regional media planning for Toshiba Asia across Singapore, Thailand, Indonesia and Malaysia market- New business development: Won few key pitches for the company: Lee Kum Kee, Quill City Mall, Line (Special project)- Team Management: Lead a team of 9 managing company's major clients such as Faber-Castell, Subaru, Lee Kum Kee. Focus on training and grooming the team on brand management, client management and communication planning and implementation.- Strategic planning and client management for key clients, helped clients to build marketing communication for them.

Cass was appointed as Senior Communication Manager managing Fonterra team, she was one of the key team member during Fonterra Asia pitch and won the Malaysia piece of business in 2013. She used to managed Coca-Cola, Pringles and U Mobile together with a team of 3 planners. Before this, I have been managing key clients from various industry like Volkswagen, Marigold, Disney movie, Dulux, Kotra Pharma and so onKey Scope of Work were:- Client management: Managing client expectation and making sure deliverables is achieve and keeping client happy with our service.- Developing communication strategy and ideation:I have been developing communication strategy to address client’s business challenge in order to meet their business KPI. Recent achievement were Coca-cola campaigns such as Euro 2012 campaign. The business challenge that they were facing was Coca-cola brand awareness was on sliding pattern since Jan 2012, and I have made Coca-cola brand visibility very strongly by doing content integration in football TV programs, on ground activation with drinks sampling as well.- Monitoring implementation: I need to monitor and make sure the implementation of the plan is in place and managing crisis as and when there is required. Example: last minute cancellation of media space without surcharge imply so that client’s benefit is protected.- Talent management: I have groomed a few fresh graduates in media planning, client management and presentation skills as well.- Managing Media Owner relationship: Keeping a good relationships with the media owner in order for us to maintain a win-win relationship for our client and media owner.

Cass was appointed as media supervisor currently handling various accounts such as Dutch Lady, Brands Essence Of Chicken, Sony Pictures, Johnson & Johnson Baby and Listerine.key Scope- of- Work were:- Client Management: Maintaining client’s satisfaction on our service.- Implementation of media plans: managing the implementation and execution of the media strategy that is aligned by client.- Ideation and innovation of media ideas: I have been constantly creating new media ideas for clients, which has garnered me some media industry awards:One of the most noticeable campaign which I did for Listerine in 2008, it was a new variant launch- Bright & Clean. This campaign was honored as the most innovative product launch award in 2008’s Johnson & Johnson APAC internal award. At the same time, this campaign has garnered me 2 awards in Media Specialist Award in 2009 (MSA).Industry Recognition:2009 Malaysia Media Specialist AwardsBest Integrated Media Campaign-Silver Award for Listerine Bright & CleanBest Use of Magazines- Silver Award for Listerine Bright & Clean2008 Malaysia Media Specialist AwardsBest Use of Out Of Home Media- Silver Award for Listerine Base Range

Cass was appointed as media planner for SC Johnson. Key scope of work was planning, implementation and ideation for client.One of the innovation idea which came was done for Glade Scented Gel. It was a new product format launch by client, and we were tasked to launch the product innovatively.One of the insights identified was, the train riders usually experience a stuffy environment inside the train, especially after working hours. Riding on the insights, she have idea-ted the outdoor home by placing the Scented Gel inside the train so that the riders get a refreshed environment at all time. Till to-date, the monorail train are still placing the Scented Gel inside the train to keep a more delighting environment for their riders!

Corporate Coaching

Postgraduate Diploma, Marketing

CIM

Education record

Train The Trainer (Trainer Id : 16037)

Co Trained in various team building training from 60 pax to 600 pax