Founder
Current
Nov 2024 - Present
AeroLeads people directory · profile
Cass Cheng Email & Phone Number
I help grow your businesses, and transform your life.
at
BTHRIVE CONSULTING
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
I help grow your businesses, and transform your life.
Location
Selangor, Malaysia, Malaysia
Who is Cass Cheng? Overview
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Quick answer
Cass Cheng is listed as I help grow your businesses, and transform your life. at BTHRIVE CONSULTING, based in Selangor, Malaysia, Malaysia. AeroLeads shows a matched LinkedIn profile for Cass Cheng.
Cass Cheng previously worked as Founder at Bthrive Consulting and Certified Team Builder, Organizational Development Trainer and Consultant at Self-Employed. Cass Cheng holds Corporate Coaching from Corporate Coach Academy.
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BTHRIVE CONSULTING
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Profile bio
About Cass Cheng
A results-driven marketing professional with a proven track record of connecting brands with their ideal customers. By leveraging data-driven insights and innovative strategies, I've consistently exceeded client expectations and delivered impactful campaigns that drive brand growth. My passion for creating meaningful experiences aligns with my life motto: 'Not just saying it, but Making it Happen.
Current workplace
Cass Cheng's current company
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10 roles · 16 years
Cass Cheng work experience
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Certified Team Builder, Organizational Development Trainer And Consultant
Current
Self-Employed
Sep 2023 - Present
Associate Director, Client Service (Digital And Adintel)
- Solution & Project Delivery: Delivering high quality solutions which innovate to client needs
- Oversee the management of Adintel and digital products
- Provide value added benefits to clients’ businesses, by helping to develop strategic initiatives and thought leadership based upon the data and insight Nielsen produces.
- Play a key role in helping achieve revenue, profitability, quality, speed of delivery and productivity
- Maintain and develop relationships with current clients
- Identify cross-sell opportunities which match client strategies
Sep 2022 - Jun 2023
Brand Consultant
Self Employed
Project management for weddings, enquiries are welcome
Dec 2015 - Jun 2022
Brand Manager
Feb 2019 - Nov 2021
Brand Manager
Provide brand strategic direction to agency for ATL and BTL campaignWork with trade marketing and sales team for sales projectionManage brand A&P budgetingPlan and execute marketing effort and consumer promotion
Jan 2016 - Jul 2017
Media Group Head
Trapper - Havasmedia
Key Scope of Work:- Trading: Managing trading for the total agency rate negotiation, rebate and incentives. Regional media planning for Toshiba Asia across Singapore, Thailand, Indonesia and Malaysia market- New business development: Won few key pitches for the company: Lee Kum Kee, Quill City Mall, Line (Special project)- Team Management: Lead a team of 9.
Oct 2013 - Dec 2015
Senior Communication Manager
Cass was appointed as Senior Communication Manager managing Fonterra team, she was one of the key team member during Fonterra Asia pitch and won the Malaysia piece of business in 2013. She used to managed Coca-Cola, Pringles and U Mobile together with a team of 3 planners. Before this, I have been managing key clients from various industry like Volkswagen.
2010 - Sep 2013
Media Supervisor
Universal Mccann Malaysia
Cass was appointed as media supervisor currently handling various accounts such as Dutch Lady, Brands Essence Of Chicken, Sony Pictures, Johnson & Johnson Baby and Listerine.key Scope- of- Work were:- Client Management: Maintaining client’s satisfaction on our service.- Implementation of media plans: managing the implementation and execution of the media.
Jan 2007 - Nov 2009
Planner
Draft Fcb
Cass was appointed as media planner for SC Johnson. Key scope of work was planning, implementation and ideation for client.One of the innovation idea which came was done for Glade Scented Gel. It was a new product format launch by client, and we were tasked to launch the product innovatively.One of the insights identified was, the train riders usually.
Jul 2006 - Dec 2006
4 education records
Cass Cheng education
Corporate Coaching
Corporate Coach Academy
Postgraduate Diploma, Marketing
Education record
Smdj
Train The Trainer (Trainer Id : 16037)
Human Resource Development Corporation Malaysia
FAQ
Frequently asked questions about Cass Cheng
Quick answers generated from the profile data available on this page.
What company does Cass Cheng work for?
Cass Cheng works for BTHRIVE CONSULTING.
What is Cass Cheng's role at BTHRIVE CONSULTING?
Cass Cheng is listed as I help grow your businesses, and transform your life. at BTHRIVE CONSULTING.
Where is Cass Cheng based?
Cass Cheng is based in Selangor, Malaysia, Malaysia while working with BTHRIVE CONSULTING.
What companies has Cass Cheng worked for?
Cass Cheng has worked for Bthrive Consulting, Self-Employed, Nielsen, Self Employed, and Reckitt Benckiser.
How can I contact Cass Cheng?
You can use AeroLeads to view verified contact signals for Cass Cheng at BTHRIVE CONSULTING, including work email, phone, and LinkedIn data when available.
What schools did Cass Cheng attend?
Cass Cheng holds Corporate Coaching from Corporate Coach Academy.
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