Cass Husted Email & Phone Number

Queensland, Australia

- Report directly to the President on NA campaign strategy, activation and amplification- Responsible for all North America events, sponsorships and related activation strategies- Refine and regularly present budgets to clients, updating scope as needed- Establish KPI’s on a per campaign basis to define success metrics - Negotiate and manage brand partnerships and event activations- Utilize my network of contacts to amplify media and brand presence- Audit and analyze digital and PR agency performance- Integrate AUS partners to scale opportunity for international market

Encinitas, California, United States

- Reported directly to co-founders on all aspects of marketing strategy, plan and execution- Developed GTM calendar to align Creative, Sales, Digital and Retail of marketing initiatives- Established SOPs, best practices and processes for the marketing department- Refined and presented monthly/annual budget to be in scope with marketing spending- Reorganized marketing department defining clear roles and job descriptions across the team- Developed compensation leveling plan with with the co-founder and delivered outcome to staff- Negotiated and managed trade show activations and fabrication opening new channels- Built a brand ambassador and influencer program to be maintained by affiliate marketing - Developed media and brand relationships with OOH, Modern Luxury, Alila Marea Resort, and Sun Bum

Boulder, Colorado

- Developed and executed marketing plan to align with organizational strategies and objectives - Pioneered impactful marketing strategies and campaigns to increase brand awareness in multichannel environment across product categories- Led the marketing department in the creation and implementation of marketing initiatives that elevated the brand, drove sales and improved consumer experience- Inspired marketing campaigns with objectives to elevate the brand and increase engagement- Aligned with cross-functional teams to build awareness, drive sales and increase efficiencies- Managed marketing calendar and ensured internal and external deliverables were met - Maximized relationships with agencies, customers, and stakeholders- Monitored all marketing campaigns and collaborated with stakeholders on ROI - Revised and managed marketing budgets and prioritized related sales expenditures- Forecasted team growth, developed and refined KPIs to ensure accountability- Built, motivated and mentored a highly performing marketing team

Encinitas, California

- Developed and execute compelling, on-brand marketing campaigns and plans- Oversaw multi-segment marketing strategy for all a initiatives/activations- Led global marketing plan and conveyed initiatives to the international leads - Developed team structure to meet goals: calendars, timelines, cross-functional meetings- Built marketing budget; managed and maintained PNL, quarterly sales tracked with CFO- Ensured online media creation and execution; managed PR and advertising procurement - Developed partnerships for mutual benefit: MasterCraft, Urban Decay, Billabong and Electra- Collaborated with sales to Implement marketing opportunities all specialty channels- Identified and negotiated event sponsorships, managed influencer events to guerilla activations- Managed $1MM+ budget and measured ROI ; reported directly to Founder/ President and CEO- Ensured adoption and consistency of brand guidelines across all departments and channels- Hired, coached, and developed the brand marketing team[CLICK IMAGES WITH LINKS BELOW TO VIEW VIDEO CONTENT AND DESCRIPTIVE BLOG POST]

Irvine, California

- Led Go To Market strategy and implementation of women's brand marketing plan and initiatives- Managed $3MM+ marketing budget: athletes, photo shoots, events, PR & creative - Built and executed media plan and managed all PR and advertising relationships and events- Connected weekly with cross-functional teams to communicate brand messaging and calendars- Developed and led the marketing team to optimal productivity and execution of KPI's- Planned and presented updates to the President and reported directly to the Global VP

Irvine, Ca

-Secured and retained strategic, non-endemic partners to extend reach beyond core demographic -Managed 1MM+ annual contract obligations: SONY, Chipotle, Pepsi, Subaru, Pacifico, Clif, Monster -Worked closely with the events team to execute sponsorship rights for marque BBG events-Developed partner funded event marketing, trade/consumer promotions and content creation-Prepared and presented ROI reports for BBG executive management and partners[Click image below for video of marquee BBG event, Design for Humanity]

Irvine, Ca

-Operated Billabong Camps as an intrapreneurial project within Billabong - Maintained positive PNL through licensing agreements, corporate groups and fantasy surf camps-Licensed 33 independent surf camps in key markets, coast-to-coast and LATAM-Introduced brand Billabong to 10,000 new customers entering the sport at week-long camps-Built ancillary revenue contracting tour groups and hosting Surf with the Pro destination camps-Worked with sales and retail teams to develop in-store activations to drive traffic and revenue

Education record

Activities and Societies: UCLA Cheerleader: Men's Football & Basketball Sorority: Kappa Alpha Theta

Semester Abroad