If you're looking at my profile it's probably for one of these reasons: 1. You recently completed a LinkedIn Training with me and want to connect further. Welcome! 2. You're in marketing or business development and someone said "you should talk to Cass." 3. You saw my post and thought: who is this person? What I do: I illuminate the why, the how, and the so-what of being active on social media for leaders in large enterprises. Having a personal brand is here to serve you first and your organization second; helping you connect professionally, positioning you for your next step (inside or beyond your existing company), and establishing your expertise.You have a personal brand, we all do, how can it work best for you?My trainings generate this kind of feedback: "Best training I've EVER done on Personal Branding" "I learned so much and I now know what I need to do here on LinkedIn and how!" "okay, I get it! And I'm excited" I love this work and it shows in the experience and even more so in the results. You're welcome to message me here on LinkedIn or email cass@caprastrategy.com for more details!I bring nearly 20 years of experience in marketing, business strategy, executive coaching and project management. I’ve worked for large enterprises, the super trendy agency and then I went my own way and founded Capra Strategy. My most recent work had me developing leader-led social programs in a large enterprise upskilling over 10,000 leaders and supporting 30 leaders at the top level to deliver results that matter on social. Based out of Rochester, NY I live with two golden retrievers (Annie and Penny Lane), cats (Pink and Floyd - we adopted them and their names helped seal the deal), my incredible husband George, and my kids: Lexi, Braeden, Elliott, and Leora. I love photography (I shoot with a Nikon D5), plants (I aged the tree in our yard to be 88 years old) and I've become obsessed with landscape architecture.
Listed skills include Digital Marketing, Online Advertising, Social Media Marketing, Email Marketing, and 5 others.