Assistant Director Of Marketing
Geaux Big Baton Rouge
Lousiana State University
Geaux BIG Baton Rouge (GBBR) is a large, one-day service experience that unites LSU students and the surrounding Baton Rouge community. Ultimately, the goal of our organization is to encourage our entire student body to serve our neighboring residents, regardless of their socioeconomic status, as well as the local organizations that work tirelessly to improve the city that we call home. Our volunteer efforts focus on real needs by working on projects identified by Baton Rouge residents and organizations within the following areas: Old South Baton Rouge, Mid-City, and North Baton Rouge.As the Assistant Director of Marketing for GBBR I created public relations campaigns and advertising to create awareness about the BIG event. I was in charge of all three of our social media platforms including Facebook, Instagram, and Twitter. I made weekly social media posts including updates, spotlights, and throwbacks. I worked with the assistant director of volunteer recruitment to recruit volunteers for the public, the assistant directors of community outreach to recruit job requests from community members, to recruit student leadership for the organization, and to perform any other duties assigned to me by the executive committee. I partnered with the director of volunteer recruitment to create a recruitment plan and to help recruit student leadership for the organization. I also partnered with the director of community outreach go create and publicize job site request forms. Some miscellaneous tasks I completed through my position included creating and selecting the theme and graphic for GBBR 2017 and I also created most of the graphics that went along with my social media posts.