Cassandra Leon Email & Phone Number

Orlando, Fl, Us

Fort Myers, Florida, United States

Round Rock, Texas, United States

Provided strategic guidance and market insights to lines of business, including notebook computers, desktop computers, and monitors. Collaborated as part of dedicated strategic team focused on analyzing external market data, fostering process improvements, and driving informed decision-making at senior leadership level. Implemented processes to maximize sales share and profitability, including product assortment optimization, pricing strategies, and promotional campaigns.Selected Accomplishments:* Strategic Market Analysis: Continuously monitored and analyzed North American PC market trends and presented actionable recommendations to leadership team, influencing strategic decisions for Dell.com and Dell Retail, contributing to $3.2B annual revenue stream.* Business Case Development: Collaborated seamlessly with cross-functional teams to craft comprehensive business cases targeting funding support from Intel, securing critical resources for strategic initiatives.* Automation for Real-Time Insights: Spearheaded development and successful implementation of cutting-edge web-scraping tool, automating competitor website price extraction and enabling real-time market analysis, particularly during pivotal events like Black Friday.

Orlando, Florida

Led merchandise planning for swimwear categories and developed strategies to create seamless customer experiences. Managed and mentored Swimwear Planning and Allocation team and fostered collaborative and results-driven environment. Implemented strategies to optimize swimwear sales, considering seasonality, trends, and customer demand. Partnered with internal teams to ensure pricing strategies and promotions maximized profitability while remaining competitive.Selected Accomplishments:* Business Trends and Risk Analysis: Conducted comprehensive analysis of business trends and risks, collaborating cross-functionally to pinpoint untapped opportunities, and make inform decision-making.* eCommerce Transition and Sales Records: Successfully spearheaded critical business pivot during unprecedented sales environment of 2020 and 2021 by transitioning strategies from brick-and-mortar locations to eCommerce operations, resulting in record-breaking Spring 2021 sales.* Optimized Inventory Management: Managed forecasting process for year-round items to ensure precise inventory levels, maintaining optimal stock levels while minimizing excess inventory to align with business forecasts.

Orlando, Florida Area

Developed and managed annual financial plans to align with Company initiatives and goals. Partnered with Buying team to execute plans to drive sales and profitability. Introduced promotion strategies and implemented analytical tools to measure results. Developed new reporting structure to align with new system implementation. Implemented a cost saving warehouse allocation strategy by leveraging system functionality to allocate goods to stores, eliminating the need to cross dock goods resulting in shortened lead times.

Fort Myers, Florida, United States

Offered end-to-end merchandise planning process for Foundations Planning team in the intimates category to provide accurate forecasting, inventory optimization, and assortment planning. Established pricing strategies and promotional campaigns to balance profitability with competitiveness while monitoring performance to recommend improvements and adjustments as needed. Managed and mentored team to ensure high-performing and respectful workplace culture.Selected Accomplishments:* Financial Alignment and Sales Growth: Collaborated closely with merchants to develop and execute strategies aligned with financial objectives, achieving remarkable 2% sales comp increase, effectively meeting inventory targets, and driving revenue growth.* Promotion and Markdown Success: Designed and executed highly effective promotion, markdown, and liquidation strategies to optimize sales and profitability, pioneering groundbreaking $7 "Vanishing Tummy" promotion that revitalized bi-annual events, and surpassed sales and margin targets by over 6%.* Strategic Collection Planning: Created and managed detailed collection plans, strategically aligned with seasonal objectives, presenting to senior leadership during the Final Buy process to showcase product selection and assortment strategies needed to meet business goals.

Fort Myers, Florida Area

Instituted financial strategies tailored to guide Jewelry department's success across eCommerce and retail stores. Collaborated with merchants and sourcing to ensure every facet of department strategy aligned with overarching business goals. Distilled complex data into clear, concise insights on comprehensive market dynamics, trends, and opportunities, and translated into actionable recommendations for executive leaders.Selected Accomplishments:* Color Analysis Framework: Developed comprehensive color analysis framework to drive significant strategic changes in purchasing decisions across organization, leveraging data-driven insights to optimize color selections, improve product assortments, and enhance customer appeal.* Effective Promotion and Markdown Management: Collaborated closely with Allocation and Outlet teams to design and execute highly effective promotion, markdown, and liquidation strategies, driving increased sales and maximizing profitability.* Proactive Business Analysis: Continuously analyzed business trends to proactively identify opportunities and mitigate risks, aligning resources with strategic priorities to drive sustainable business expansion.

Orlando, Florida Area

Created and executed strategic merchandise plans to achieve annual financial objectives. Managed OTB metrics including sales, COGS, and turn utilizing Oracle Merchandise Financial Planning. Provided space allocation direction to Location Planning to maximize sales of high margin goods and capture incremental revenue.

Orlando, Florida, United States

Managed the execution of company initiatives in Resort retail locations while maximizing sales and margin. Implemented new retail concepts and strategies across locations to create differentiation and drive results.