Cassandra Appleby Email & Phone Number

Thousand Oaks, California, Us

Serves as the primary point of contact between clients, internal team members, and external partners to share feedback, insights, and market intelligence to deliver feedback, communicate client expectations, and set the campaign’s strategic visionManages and oversees internal and external teams to deliver exceptional digital marketing services across multiple clientsUses Wrike project management software to establish the project roadmap, assign tasks to team members, streamline efficiency through automation, and monitor project progressMonitors account performance metrics and KPIs, providing regular updates and reports to key stakeholders while flagging opportunities for improvementResponsible for establishing a positive campaign experience by setting the project tone, ensuring the successful execution of contract deliverables, and creating a client relationship that upholds the company’s collaborative partnership valuesCoordinating meetings, reports, and reviews with clients and team members to discuss project progress, address concerns, and identify opportunities for improvementUtilizes critical thinking and problem-solving skills to identify and resolve client issues or conflicts in a timely and effective manner, escalating complex issues as neededCreates SOPs and system infrastructure to provide operational solutions that enhance productivity and efficiency with clear hand-off points, cultivating more efficient, process-oriented workflows with actionable game plans and roadmaps for improvement

Simi Valley, California, Us

SensoScientific is a B2B product & SaaS med-tech company specializing in enterprise environmental monitoring solutions and cloud computing software. Their products famously monitor COVID-19 vaccines around the world and have helped thousands of organizations streamline the task of meeting regulatory compliance standards. Responsible for multichannel communications and all customer-facing marketing content creation with proven experience in crafting branded content across mediums for B2B healthcare marketing, including design and copy for digital and print materials such as email blasts, company announcements, brochures, specification sheets, flyers, banners, and tradeshow booth displaysCollaborated with cross-functional departmental leaders, product development, and engineering teams to establish Go-To-Market strategies for upcoming product launchesManaged a complete website redesign from concept to implementation with an external team, resulting in improvements of 70% in average session duration, 55% in bounce rate, 22% in page views, and a 3% increase in users within the first year of launchDeveloped customer and employee product training materials: created all customer-facing SOPs, operational documents, educational manuals, training videos, spec sheets, and installation instructional guidesManaged trade show execution and event coordination, including creating booth materials, managing event logistics, purchasing necessary materials, and ensuring the event marketing budget stayed within limitManaged efforts with an external SEO team to ensure tasks were in alignment with strategic objectives, desired target markets, and company brandingCultivated corporate communications for internal teams and clients, such as company announcements, product/service updates, and emergency notifications

Simi Valley, California, Us

Vancouver, Bc, Ca

Globally recognized for superior operational effectiveness and customer service according to internal company policiesCreated detailed daily action plans using Salesforce data to determine behavioral improvements in alignment with mid- to long-term sales goalsHired new team members by evaluating their resumes and skill sets, then managed the training and onboarding of new hiresEstablished an online presence localized to the culture and personality of the store

Seattle, Wa, Us

Shift lead responsible for performing and executing opening and closing dutiesEnsured the location and staff adhered to and surpassed strict food safety (QASA) standardsManaged, directed, and upheld daily performance activitiesFostered positive team-buildingTrained and onboarded new employees to uphold shop and company standardsUpheld cash handling safety and security standardsCultivated positive customer service

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Marketing