Cassandra Ashman Email & Phone Number

Appleton, Wisconsin

-Worked on the development and implementation of new online marketing campaigns that significantly increased leads for attorneys across all service areas.-Collaborated with the marketing director and the firm’s managing partner to design the 2020 strategic marketing plan that exceeded annual sales goals.-Developed content calendar and drafted engaging landing pages, white papers, blogs and social media posts.

Appleton, Wi

- Led rebranding efforts including development of a new logo, brand toolkit and value proposition.- Developed the organization’s communication strategy which resulted in increased media exposure.- Executed a promotional plan for the annual fundraising gala which led to an attendance increase ofover 20 percent.- Managed volunteer and student marketing efforts.

Menasha, Wisconsin

- Developed and executed Network Health’s content marketing strategy which resulted in a 50 percent increase in social engagements in 2016.- Collaborate with designers, product marketers, sales professionals, and external influencers to produce relevant content that meets the needs of both key stakeholders and consumers. - Create and maintain an engaging content calendar that attracts a qualified audience to Network Health's owned web properties- Responsible for building and managing company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and YouTube. - Use social and Google Analytics to track, measure, and report social platform and blog performance to key stakeholders. -Create successful social advertising campaigns that build brand awareness and achieve business objectives.-Wrote and produced digital marketing campaigns which won a Wisconsin Healthcare Marketing andPublic Relations Award for the Healthy Jumpstart Challenge.

1570 Midway Place

Copywriting, editing, project management, development of value added and member-retention programs.