Cassie Benitez Email & Phone Number

San Diego, California, US

• Lead GTM launches for SOCi’s largest and top revenue-generating SaaS product, leading to a 55% increase in product revenue from 2022 to 2023
• Collaborate with product leadership to redefine SOCi's messaging and positioning as an AI-driven martech leader
• Deliver comprehensive training and product demos to internal teams on key solutions and value propositions, contributing to an 8% increase in sales closed won opportunities for assigned product since joining
• Manage competitive intelligence and assist with competitive strategies against SOCi’s biggest competitor, enhancing market positioning and internal team knowledge
• Increase sales and customer success enablement materials by 2x, including targeted messaging, talk tracks, and customer-facing collateral
• Regularly collaborate with and present to C-Suite, product, sales, customer success, and more on product launches, messaging and positioning, pricing and packaging, and product roadmap

San Diego, California, US

• Led GTM launches for SOCi's top revenue-generating SaaS product. Progressively took on increased responsibilities, leading to my appointment as the lead Product Marketer for this solution
• Updated competitive material such as battle cards, talk tracks, and trainings on SOCi’s biggest competitor
• Crafted compelling product messaging and positioning statements that resonated with target audiences and key buyer personas of search and digital marketing
• Conduct detailed market research to deeply understand customer needs, market trends, and competitive landscape

San Diego, CA, US

• Managed listings and local SEO optimization projects for 20 of Chatmeter’s largest enterprise accounts
• Trained and delegated projects to client operations coordinator and onboarding team members
• Daily cross-functional collaboration across internal departments, acting as the voice of the customer to improve customer experience and influence product roadmap

San Diego, CA, US

• Maintained 100% client retention rate across multiple quarters
• Manage listings and local SEO optimization for 30+ mid-market accounts
• Strengthen client relationships and convey value of the solution and ROI by meeting with clients regularly about account health and project progressRecognitions: Q3 2021 Operations MVP, Peer Nomination Award January 2022

San Diego, CA, US

• Provided client support and project execution for 50+ multi-location SMB accounts
• Performed SEO listings optimization on major platforms (Google Business Profile, Apple Maps, Bing, Facebook, Yelp) and creating brand consistency and presence across hundreds of websites
• Resource for local SEO knowledge internally for the company and externally for clients

San Diego, CA, US

• Performed competitor research and contributed to sales battlecards and other internal documents to support the marketing and sales departments
• Conducted market analysis and other relevant research to assist with content marketing such as blogs and webinars
• Utilized Trello and Hootsuite to post regularly on all of the company's social media platforms to help improve social media presence
• Created social media content using Biteable and Canva
• Analyzed company website, competitors' link profiles, and meta descriptions to identify SEO improvement opportunities
• Supported the marketing team with their individual day-to-day operations

• 220 Second to None is a San Diego competitive community dance team that performs in shows all around California. 220's core values are balance and growth, and its members are pushed to become the best versions of.
• Planned event logistics including but not limited to: venues, performers, volunteers, and necessary supplies for the events
• Controlled the event’s social media, printed flyers, and performed personal outreach to ensure high turnout and success of the events
• Supervised volunteers, provided staff support, and oversaw the overall progress of the event

• Managed the team's social media accounts on 3 different platforms (Facebook, Twitter, Instagram)
• Designed marketing campaigns and increased the accounts followers from 200~ to 3000+ within the first year of management
• Created high-quality social media content and strengthened the online presence of the organization (paid and organic)
• Communicated with followers regularly to maintain healthy public relations and to answer any inquiries

Pleasanton, CA, US

Beaverton, OR, US

Bachelor Of Science - Bs, Marketing

Exchange Program - International Marketing

Associate Degree For Transfer (Adt), Business Administration