Cassandra Billig Email & Phone Number

Hatboro, Pennsylvania, United States

Wilmington, Delaware, United States

Market Edge provides consulting and management development services in the areas of strategy, marketing, sales and innovation. We specialize in turning leading edge business thinking into practical processes to meet our clients’ needs.Market Edge has a global team of consultants and specialists. Our team has line management experience and provides our.

High Point, North Carolina, United States

• Researched primary and secondary articles/sources from academic journals and online archives of Spanish newspapers dating back to the 1940's for information about the Copa del Rey soccer tournament.
• Selected articles/sources that discussed the idea of "political performance" and how fan behavior has changed/developed.
• Used online archives and databases to search for relevant terms, phrases and dates.
• Provided additional ideas and support during the article's revision process.

High Point University

• Selected as a founding member to develop program standards and implement new strategies.
• Implemented first student-run social media presence to deliver content on student projects, accomplishments, internships and work experiences.
• Launched communication program surveying 60+ media fellow members across all classes to deliver input and suggestions to the Program Director.
• Responsible for organizing team building and social events for all current members.

Greensboro/Winston-Salem, North Carolina Area

• Partnered with Social Media Specialist to deliver varied content across differing social media channels to increase visibility of online campaigns on FB and Twitter.
• Researched and recommended best practices in search and display ads, UTM codes and meta descriptions and titles.
• Invited by team lead to join company leadership team meetings based on successful efforts to revise digital media strategy and content development.
• Monitored social channels for relevant experts, topics and discussions in the education industry to create social content that aligns with the company's social-emotional learning mission.

High Point Unviersity

• Collaborated with chapter leadership to develop a consistent communication strategy and lead the chapter’s social media presence.
• Ownership for theme development and platform consistency - Instagram, Twitter, Facebook, VSCO.
• Developed advertisements/supporting collateral for chapter’s participation in philanthropic events.
• Oversight of chapter’s social media and ethical standards.

Avondale, PA

• Hired to rebuild the organization’s public relations activity.
• Reported to Resource and Operations Coordinator.
• Created intern recruitment campaign that generated the largest number of qualified candidates in the organization’s history.
• Organized and created content that was consistent with the culture and strategy of the organization.