Cassandra Booker Email & Phone Number

Midland, Tx, Us

• Led a team of 10+ that built and managed high-profile client accounts, including L'Occitane, Milk Makeup, and ClarinsUS/UK, ensuring timely deliverables and effective creator engagement across communities of 5,000-8,000 members.• Implemented Trello to streamline daily/weekly/monthly deliverables, improving collaboration and response times with clients from 48 hour turn around to 24 hour turnaround time.• Collaborated with the team to achieve an 80% conversion rate in creator opt-ins for seeding and gifting programs, boosting campaign success.• Managed +$300,000 quarterly budget, supporting campaign briefs, contracts, and negotiating 10-12 creator partnerships monthly for influencer collaborations and content execution.

• Trained and mentored team members to improve performance and ensure consistent quality across allprojects.• Recruited, interviewed, and hired qualified candidates to fill vacant positions.• Monitored key performance metrics (KPIs) to optimize campaign success and deliver measurable results.• Provided monthly, quarterly, and yearly performance reports to clients, highlighting campaign success and areas for growth.

• Assisted in onboarding various new clients, ensuring a smooth transition and understanding of services.• Served as the primary point of contact for 4-6 clients, promptly responding to inquiries and providingessential information.• Coordinated with internal teams to align client expectations with project deliverables.

Houston, Texas, United States

• Identified and vetted new organic prospects, growing brands’ organic seeding/gifting campaigns from 0 to 3,000 in 6 months.• Conducted A/B testing of creator opt-ins through messaging and day-parting optimization, boosting conversion rates by 20%.• Monitored and responded to 200+ daily messages, comments, and DMs across multiple IG accounts, ensuring responses within 24 hours for positive creator interactions.• Leveraged social tools like Sprout Social, Hootsuite, Dash Hudson for managing DMs improving team efficiency and response time.

The Woodlands, Texas, United States

• Trained 5-8 new staff members on service standards to ensure consistent, quality customer experiences.• Managed high-volume events and peak seasons, maintaining timely service with 1.5-hour table turnover.• Handled 50-150 reservations on Toast each host shift, optimizing seating and turnover during peak times.

Norfolk, Virginia, United States

• Trained new staff on service standards and protocols to ensure consistent, high-quality customer experiences.• Efficiently managed customer needs and high-volume events, including peak seasons and large gatherings, ensuring timely service.• Handled reservations and inquiries professionally, optimizing seating capacity and turnover during peak hours.

General Studies

General Studies