Cassandra Boyce Email & Phone Number

Denver, CO, US

Englewood, Colorado, United States

• Masters Level: Marketing for Managers

Denver, Colorado, United States

• Design strategic marketing campaigns, both print and digital, for a wide spectrum of organizations/industries: beverage, education, nonprofit, politics, renewable energy, travel, etc.
• Manage social media profiles across all major platforms, including the development and scheduling of unique content to specific target audiences.
• Led conceptualization and execution of Acenda's cutting-edge project management system as consultant to assure seamless integration with organizational objectives.
• Multiple branding and web-development projects for the New Jersey Department of Health in partnership with Acenda Integrated Health

Denver, Colorado, United States

• Develop strategic marketing plans and execute tactical direction for 400+ US/ex-US targeted initiatives.
• Integrate and manage the Minimum Viable Test (MVT) model, effectively utilizing iterative testing to optimize marketing strategies, campaign effectiveness, and driving data-informed decision-making.
• Product owner for three medical specialty-focused websites, actively participating in sprint meetings to ensure alignment with project goals, negotiating product backlog items (PBIs), meticulously managing launch.
• Design and execute comprehensive cross-channel marketing plan for GTM of ReachMD iOS app.
• Manage internal/external client needs, monitor user engagement, and maintain 95% on-track programs.
• Analyze campaign performance, manage audience generation, and adjust tactics to exceed client goals.

Glassboro, New Jersey, United States

• Developed integrated MarCom strategies and consistent brand identity/voice across 100+ service lines to facilitate growth for all Acenda brands and programs.
• Spearheaded strategic name change & rebrand during merger of three behavioral health organizations.
• Oversaw the creation and performance analysis of digital advertising campaigns, editorial content, executive thought leadership, internal communications, marcomm DEI strategic action plan, public relations, SEO.
• Wrote, optimized, and designed print/digital content that aligns with campaign goals and brand voice.
• Developed short- and long-term marketing and communications strategies, KPIs and metrics.
• Created and managed annual budgets for agency-wide marketing and development initiatives.

Glassboro, New Jersey

2020: PRSA Pepperpot: Best Internal & Employee Communications (ACE)2020: MarCom Platinum - Team Achievement for Marketing Leadership 2020: MarCom Gold - Advertising Campaign (School Based Counseling)2020: MarCom Honorable Mention - Print Media (Acenda community awareness campaign)2020: Webawards 2020 Best Intranet Website (ACE)2020: PRSA Pyramid Award.

Portland, OR

• Established organizational infrastructure, including mission, vision and strategy, board governance, community outreach, and financials.
• Defined organization’s brand, strategic communications plan, and developed all creative assets.
• Managed all aspects of international projects: project timeline, budget, fundraising, manufacturer partnerships and in-kind donations, volunteer recruitment and communications, international shipping and customs.
• Recruited and lead 18 volunteers to travel and install two solar photovoltaic (PV) systems:>> 6.6kW Solar PV system on the Maya Jaguar School (Guatemala, August 2016) >> 26kW Solar PV system on the Stephen Mazujian.
• Raised nearly $100K and installed 32.2kW of solar PV—offsetting 32.1 metric tons of C02 annually and empowering a generation of students to reach their full potential.

Portland, Oregon Area

• Created and managed all marketing efforts and collateral, including by not limited to: website, google ads, social media, sales sheets, RFP/contract templates, and infographics. Website redesign Aug 2015.
• Led the design of solar PV plans adhering to stringent structural and electrical codes, ensuring the highest standards of safety and compliance for residential solar installations at Elemental Energy.
• Successfully managed the end-to-end permit application process for all residential installations, demonstrating meticulous attention to detail and facilitating a seamless regulatory approval workflow.
• Managed project flow, office needs, and filled voids within the company as needed to remedy any situation or project that may have gone awry.>> Solar Santa featured on Fox 12 (KPTV), highlighting EE’s expertise.

Greater Philadelphia Area

• Designed print and digital collateral used to expand brand awareness, community engagement, and fundraising efforts including annual reports, brochures, newsletters, website, and social media content.>> #GoBOLDPhila.
• Coordinated media relations for Club programming, special events, grants and award announcements.
• Managed logistical and creative plans for $1 Million+ fundraiser, including but not limited to: sponsor solicitation, vendor selection, run of show, video production, and venue coordination.
• Managed in-house graphic designer and seasonal interns.
• Wrote grant proposals to secure private and public funding for Club programming.

Wilmington, Delaware

• Developed all aspects of marketing and public relations strategy for annual giving campaigns, online presence, and fundraising events. >> Award for Excellence in Non-Profit Communications: 2013 Campaign Materials; 2014.
• Managed annual marketing and printing budgets for events and fundraising campaigns.
• Managed external graphic designers in creation of marketing collateral and mentored seasonal interns.
• Cultivated relationships with local/regional media for coverage and sponsorship opportunities.
• Executed small-scale fundraising and awareness events while assisting with large event planning.

Fort Washington, PA

• Managed all online medical educational programs with regards to meeting deadlines, coding the content into an online format, and developing a marketing plan for each initiative.
• Managed various social media platforms across subsidiary companies including writing and scheduling posts.
• Wrote copy for online related marketing pieces including HTMLs, online ads, eNewsletters, and radio promos.
• Updated website with new activity pages and back-end functionality when needed.
• Represented and assisted at live education programs.
• Recipient of first “Award of Excellence” award (April 2012)

Philadelphia

• Designed and scheduled e-blasts regarding upcoming specials, classes, camps and community outreach events.
• Updated social media accounts for both Hip Philly and Hip Parties about upcoming specials, camps, and scheduled parties as well as updatingevent photo albums from our recent parties.
• Updated the Hip Philly and Hip Parties websites with new photos and information as well as designing new marketing sliders for the home page.
• Designed relevant marketing materials for promotional events, parties, camps and classes including posters, stickers, flyers, etc.

• Worked closely with the marketing and sales team in effort to rebrand PerformRx and penetrate new markets.
• Represented PerformRx at industry conferences, i.e. participate in booth promotions and prospecting/networking opportunities.
• Designed sales & marketing collateral including all print (brochures, booklets, identity materials, etc.), premium items, website design, event invitations, and internal requests.
• Wrote press releases/bulletins for any special events or new client contracts obtained by PerformRx.
• Designed & administered survey campaigns to gather client feedback with the goal of improving client satisfaction.
• Updated social media sites i.e. Facebook, Twitter, LinkedIn, and YouTube to expand brand awareness and increase traffic to the Company website.

• Worked with marketing team to develop and execute marketing plan through the use of google analytics, social media, and online advertisements.
• Managed Qui Tam Team website (Joomla) and updated blog with daily newsworthy articles
• Created website for Lost Gold Records 20th century classic album series. (www.bestofthe20s.com)

• Assisted with event communications, including phone calls and in-person meetings with sponsors, donors, and event vendors.
• Organized and maintained records of sponsors, donors, and event vendors.
• Attended and participated in special event committee meetings for annual events.
• Supported office staff with data entry and reporting from the Raiser’s Edge database.
• Represented Meals On Wheels Delaware at promotional events.
• Designed program books for Denim & Diamonds and Celebrity Chefs' Beach Brunch fundraising events.

• Called prospective clients and set up presentation appointments.
• Organized and maintained client database and vendor lists.
• Wrote/distributed press releases and letters to prospective clients and media.
• Designed marketing materials for various political campaigns and community organizations.
• Managed SMDG website.
• Researched polling outcomes and voter history for specific candidates and campaigns.

• Developed and printed digital and film photos in the allotted time or quicker
• Increased store revenue by up-selling products to patrons while increasing productivity with my knowledge of all the products available.
• Improved work atmosphere by keeping the store, clean, merchandise organized and covering co-worker’s shifts when needed.

Master Of Science - Ms, Non-Profit/Public/Organizational Management, 4.0

Bachelors Of Science, Business Administration, 3.6 Cum Laude

Activities and Societies: • Business Scholars Co-Op Program • Community Service Scholar Justice Award (2011) • Team La Sallians Tutoring.

Education record

Activities and Societies: Study Abroad: Tanzania Fall 2010