Drive team towards achieving quarterly lead generation and revenue goals.Stay informed about current marketing trends within the staffing industry.Execute impactful brand awareness campaigns across various channels.Manage paid media campaigns effectively (Google Ads, LinkedIn, Facebook).Handle public relations activities and pursue awards to enhance brand visibility.Monitor and manage online reviews and engagement strategies.Oversee the production of print and promotional materials.Supervise relationships with job board vendors and maintain brand profiles.Analyze campaign effectiveness, ROI, and other key metrics.Conduct regular reporting meetings with Sales Managers to review performance.Collaborate closely with the CMO to align marketing efforts with sales objectives.Work with Operations to leverage Bullhorn Analytics for strategic insights.Develop and implement strategies for enhancing brand awareness and lead generation.Create compelling creative assets and copywriting for campaigns.

- Responsible for creating, curating, and improving CrossMed's online brand and advertising presence. - Create and manage paid search advertising, re-marketing, segmentation, testing, and organic search optimization efforts.- Analyze and interpret data to develop and implement effective marketing strategies.- Monitoring and reporting on the performance of marketing campaigns.- Conduct research to identify new growth opportunities.

Develop and implement customized marketing strategies for clients across diverse industries, including healthcare and tech staffing, logistics and transportation, and mental health nonprofits, ensuring alignment with client objectives and market demands.Lead, mentor, and inspire a high-performing marketing team to consistently exceed client goals, fostering a culture of collaboration, creativity, and accountability.Conduct in-depth reviews and analysis of current marketing campaigns, identifying opportunities for optimization and ensuring maximum efficiency and ROI.Analyze website traffic, conversion rates, and customer behavior data to make informed decisions that drive continuous improvement and meet key performance metrics.Drive sustainable business growth through innovative brand awareness campaigns, targeted paid advertising strategies, and data-driven lead generation initiatives, enhancing client market presence.Ensure measurable outcomes from all marketing initiatives that contribute to client success, including increasing market share, improving brand visibility, and boosting revenue.Co-led a highly profitable business, generating over $120,000 in monthly revenue for marketing services, demonstrating expertise in delivering impactful and scalable solutions.

-Develop, implement, and maintain digital marketing strategies for multiple clients. -Manage social media strategy and lead generation. -Identify opportunities for new marketing trends.-Promote brand awareness through marketing efforts. -Campaign management -Assist with the analyses of marketing data, including campaign results, conversion rates, ROI.

Develop, optimize, and protect brand across digital channels.Manage national ad campaigns on Google, Yahoo, LinkedIn, Indeed, and social platforms.Increase conversions through Google Analytics analysis and tracking.Source and manage leads, enhancing generation via multifaceted marketing efforts.Drive B2B and B2C marketing strategies, including large conference management.Collaborate on strategic initiatives, budgeting, and goal setting.Create and manage a comprehensive content calendar.Research and propose improvements for social strategies and communications.

Manage national advertising campaigns on social platforms, Google, Yahoo, LinkedIn, and Indeed.Increase conversions through analyzing and tracking Google Analytics. Manage lead sourcing for internal and external initiatives.Lead Community Partnership Program and employee volunteer program through building relationships with businesses and nonprofits.Partner with universities and businesses to build brand awareness.Research, analyze, and report data findings.Guide decision making and content creation based off data. Create email marketing campaign and graphics for advertisements.

Analyze and report social analytics.Research current trends and emerging tools to apply to social strategy.Plan, coordinate, and execute logistics for company events.Write blogs, award submissions, social content, and other various content as needed.